Can-Am Commercial Song: Decoding the Sound of Adventure

Yes, Can-Am commercials extensively use commercial songs. The music plays a pivotal role in shaping the brand’s image, evoking feelings of adventure, freedom, and the thrill of the open road (or trail!). Identifying the specific songs used in these commercials can sometimes be tricky, but we’ll break down how they are selected and what to consider when trying to track them down.

Why Music Matters in Can-Am Commercials

Music is more than just background noise in Can-Am commercials. It’s a carefully chosen element that amplifies the brand’s message. Here’s why:

• Emotional Connection: Music creates an instant emotional connection with the viewer. A powerful rock anthem can evoke feelings of excitement and adrenaline, while a more mellow tune might highlight the serenity of exploring nature.
• Brand Identity: The type of music selected reflects the Can-Am brand identity. It contributes to the overall feeling of adventure, ruggedness, and high-performance that Can-Am aims to portray.
• Setting the Scene: Music helps to establish the scene and the desired mood. A fast-paced song might accompany a commercial showcasing the speed and agility of a Can-Am vehicle, while a folksy tune could be used to illustrate a peaceful camping trip.
• Memorability: A catchy or memorable song can make a commercial more impactful and easier to remember. It can even lead viewers to associate the song with the Can-Am brand itself.

Finding the Music Behind the Machine

Identifying the songs used in Can-Am commercials can be challenging, but here are a few strategies:

• Shazam/SoundHound: These apps are your best friend. Play the commercial (or a recording of it) for the app, and it will identify the song if it’s in their database.
• YouTube Comments: Often, viewers will ask about the song in the comment section of the commercial on YouTube. Keep an eye out – someone might have already identified it!
• Can-Am Social Media: Check Can-Am’s official social media channels (Facebook, Twitter, Instagram). They sometimes list the songs they use in their commercials or respond to inquiries about the music.
• Ad Identification Websites: Websites dedicated to identifying music in commercials (like iSpot.tv or AdForum) can be helpful. Search for Can-Am commercials on these sites.
• Contact Can-Am Directly: As a last resort, you can try contacting Can-Am directly through their website or social media channels. While they might not always be able to provide the information, it’s worth a shot.

The Ever-Evolving Soundtrack

The music in Can-Am commercials isn’t static; it evolves to reflect current trends and target different audiences. You’ll likely hear a mix of:

• Rock Anthems: Classic and modern rock songs that convey power and excitement.
• Country/Folk: Tunes that evoke a sense of freedom, adventure, and the outdoors.
• Pop Music: Upbeat and catchy pop songs that appeal to a wider audience.
• Original Music: Can-Am might commission original music specifically for their commercials. These tracks are often difficult to find outside of the commercial itself.

FAQs: Your Burning Questions Answered

Here are 12 frequently asked questions to further clarify the music behind Can-Am’s marketing strategy:

1. Does Can-Am only use popular songs in its commercials?

No, Can-Am utilizes a blend of popular songs, lesser-known tracks from emerging artists, and sometimes even original compositions. This mix allows them to connect with a wide audience while also supporting independent musicians and crafting a unique sound for their brand.

2. How much does it cost Can-Am to license a song for a commercial?

The cost of licensing a song for a commercial can vary wildly, ranging from a few thousand dollars for a relatively unknown artist to hundreds of thousands (or even millions) for a hit song by a major artist. The price depends on factors like the song’s popularity, the length of time the commercial will run, and the geographic reach of the campaign.

3. Are the songs in Can-Am commercials always available for purchase?

Not necessarily. While many of the songs are readily available on music streaming services and for purchase online, some may be exclusive tracks created specifically for the commercial. These tracks are often difficult or impossible to find elsewhere.

4. Does Can-Am ever feature up-and-coming artists in its commercials?

Yes, featuring up-and-coming artists can be a strategic move for Can-Am. It can provide exposure for the artist while also showcasing the brand’s support for new talent and appealing to a younger demographic. This helps to maintain a fresh and modern brand image.

5. How does Can-Am choose the music for each commercial?

The music selection process is a collaborative effort involving Can-Am’s marketing team, advertising agency, and music supervisors. They consider the target audience, the overall message of the commercial, and the desired emotional impact when selecting a song. The chosen song needs to seamlessly integrate with the visuals and enhance the storytelling.

6. Are there any recurring artists or genres that Can-Am frequently uses?

While there isn’t a single artist or genre that Can-Am exclusively relies on, they often gravitate towards rock, country, and upbeat pop music, as these genres align well with their brand image of adventure and performance. Keep an eye and ear out for these stylistic trends.

7. What is a music supervisor, and what role do they play in Can-Am commercials?

A music supervisor is a professional who specializes in selecting and licensing music for film, television, and commercials. They work closely with the creative team to find the perfect song to complement the visuals and enhance the overall impact of the project. Their expertise in music licensing and negotiation is crucial in securing the rights to use a song in a commercial.

8. How can I suggest a song to Can-Am for use in a commercial?

While Can-Am likely has established channels for music selection, you can try reaching out to their marketing department or advertising agency through their websites or social media channels. However, keep in mind that they receive numerous submissions, so there’s no guarantee your suggestion will be considered. Networking and persistence are important factors in successfully suggesting a song.

9. Do Can-Am commercials use instrumental versions of songs?

Yes, sometimes Can-Am will use instrumental versions of popular songs. This can be done for a variety of reasons, such as to avoid paying royalties for the vocal performance, to create a more subtle and less distracting soundscape, or to give the commercial a more unique feel.

10. Is there a database or playlist of songs used in Can-Am commercials?

Unfortunately, there isn’t an officially maintained database or playlist. However, fans often create unofficial playlists on music streaming platforms like Spotify and Apple Music, compiling songs they’ve identified from Can-Am commercials. Searching online communities may provide a comprehensive list.

11. How does Can-Am ensure they have the legal rights to use a song in a commercial?

Can-Am works with music licensing companies and attorneys to ensure they have the proper legal rights to use a song in a commercial. This involves obtaining licenses from both the copyright holder of the song (usually the publisher) and the copyright holder of the recording (usually the record label).

12. Has the type of music used in Can-Am commercials changed over time?

Yes, the type of music used in Can-Am commercials has evolved over time to reflect changing musical trends and target different demographics. Earlier commercials might have featured more classic rock, while more recent commercials may incorporate contemporary pop or electronic music. This evolution helps the brand stay relevant and appeal to new audiences.

In conclusion, music is an integral part of Can-Am’s branding strategy. Understanding how they select and utilize music can provide valuable insight into their overall marketing approach. So, next time you hear a catchy tune in a Can-Am commercial, you’ll know how to track it down and appreciate its role in conveying the spirit of adventure.