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Will There Be Clydesdales in the Super Bowl? Buckle Up, Because the Answer is…It Depends.

Let’s cut right to the chase. Will the Budweiser Clydesdales grace our screens during Super Bowl LIX? The honest answer, as of today, is uncertain. While these majestic equines are practically synonymous with the Super Bowl, their appearance is far from guaranteed each year. Anheuser-Busch (AB InBev), Budweiser’s parent company, plays a strategic game with its advertising dollars, constantly weighing factors like production costs, brand messaging, and the ever-evolving cultural landscape. Don’t despair just yet, though! Let’s delve into the reasons why their appearance is always a possibility, and what factors might influence their presence this year.

The Enduring Legacy of the Clydesdales

The Budweiser Clydesdales are more than just horses; they are a symbol of American tradition, resilience, and a touch of heartwarming nostalgia. Their association with Budweiser dates back to 1933, when they were gifted to August A. Busch, Jr. to commemorate the repeal of Prohibition. Since then, they’ve become a national icon, their appearances eagerly anticipated, especially during the Super Bowl.

Why We Love Them

Their appeal is multifaceted:

Visual Spectacle: The sheer size and beauty of the Clydesdales, perfectly groomed and pulling the iconic beer wagon, is undeniably captivating.
Nostalgia Factor: For many, they represent simpler times and evoke a sense of classic Americana.
Emotional Connection: Budweiser has masterfully crafted Super Bowl commercials around the Clydesdales, often weaving in stories of friendship, perseverance, and even poignant moments that resonate deeply with viewers.
Marketing Prowess: They are an incredibly effective marketing tool, instantly recognizable and driving brand recognition.

The Super Bowl Advertising Equation: It’s More Than Just Horses

While the Clydesdales are beloved, their presence in a Super Bowl commercial hinges on a complex equation involving budget, marketing strategy, and the message Anheuser-Busch wants to convey.

The Price of Equine Excellence

Producing a Super Bowl commercial is a notoriously expensive endeavor. We’re talking millions of dollars for airtime alone, not to mention the cost of production, talent, and marketing. Considering the Clydesdales require specialized care, training, travel, and handlers, their inclusion significantly increases the overall budget. AB InBev must carefully weigh the potential return on investment against other advertising options.

Evolving Marketing Strategies

The advertising landscape is constantly evolving. What worked five years ago might not be effective today. AB InBev is continually reassessing its marketing strategies, exploring new avenues like digital advertising, social media campaigns, and influencer partnerships. They need to determine if a traditional Clydesdale commercial aligns with their current brand goals and target audience.

Crafting the Right Message

The content of the commercial is paramount. A Clydesdale ad needs to tell a compelling story that resonates with viewers. AB InBev’s marketing team must decide if the Clydesdales are the best vehicle for delivering the message they want to send. Are they aiming for heartwarming sentimentality, humorous appeal, or a focus on innovation and product advancements?

Considerations for Super Bowl LIX

Competition: Other beer brands and beverage companies will also be vying for attention during the Super Bowl. Budweiser needs to stand out from the crowd.
Cultural Climate: The overall mood and prevailing trends in society can influence the type of commercial that will be well-received.
Surprise Factor: After years of Clydesdale commercials, they need to be creative to keep viewers engaged and avoid becoming predictable. They may be willing to skip a year for this very reason.

Factors That Could Lead to a Clydesdale Comeback

Despite the uncertainties, several factors could increase the likelihood of seeing the Clydesdales in Super Bowl LIX:

Nostalgia: In times of uncertainty or change, people often seek comfort in familiar symbols. A Clydesdale commercial could provide a sense of reassurance and connection to tradition.
Positive Messaging: If AB InBev wants to convey a message of optimism, hope, or community, the Clydesdales could be an ideal vehicle.
New Product Launch: The Clydesdales could be used to introduce a new Budweiser product or campaign, leveraging their iconic status to generate buzz.
Fan Demand: Social media campaigns and online petitions expressing a desire for Clydesdale commercials could influence AB InBev’s decision.

Frequently Asked Questions (FAQs) About the Budweiser Clydesdales and the Super Bowl

Here are some frequently asked questions to further quench your thirst for Clydesdale knowledge:

1. How much does it cost to feature the Clydesdales in a commercial?

It’s difficult to give an exact figure, but it’s safe to say it would be in the millions of dollars. This includes the cost of the Super Bowl ad slot itself (which can range from $6-7 million for a 30-second spot), plus the extensive costs associated with the Clydesdales’ care, training, transportation, and the production of a high-quality commercial.

2. How many Clydesdales are there in the Budweiser herd?

Anheuser-Busch maintains several teams of Clydesdales. In total, there are typically around 250 Clydesdales in their breeding and traveling programs.

3. What are the requirements for a Clydesdale to be part of the Budweiser team?

Clydesdales must meet strict criteria: They must be at least three years old, stand 18 hands (six feet) high, weigh between 1,800 and 2,300 pounds, be bay in color (a reddish-brown coat), have four white legs, and a white blaze on their face. They must also have a gentle temperament and a willingness to learn.

4. How are the Clydesdales transported to events?

The Clydesdales travel in custom-built, climate-controlled tractor-trailers. These trailers are designed to ensure the horses’ comfort and safety during long journeys.

5. Who are the handlers that travel with the Clydesdales?

The Clydesdales are accompanied by a team of experienced handlers and drivers who are responsible for their care, grooming, and training. These individuals are highly skilled and dedicated to the well-being of the horses.

6. What is the Dalmatian’s role with the Clydesdales?

The Dalmatian is a traditional companion of the Clydesdales, dating back to the early days of brewing. They were originally used to guard the beer wagons and horses while the drivers made deliveries. Today, the Dalmatian adds a touch of charm and history to the Clydesdale team.

7. When was the first Budweiser Clydesdale Super Bowl commercial?

The Budweiser Clydesdales first appeared in a Super Bowl commercial in 1975.

8. What are some of the most memorable Budweiser Clydesdale Super Bowl commercials?

Some of the most beloved commercials include “Respect” (2002), which paid tribute to the victims of 9/11, “Brotherhood” (2013), which told the story of a trainer reuniting with a Clydesdale he raised, and “Lost Dog” (2015), a heartwarming tale of friendship.

9. Has Budweiser ever skipped a year with the Clydesdales in the Super Bowl?

Yes, there have been several years when the Budweiser Clydesdales did not appear in a Super Bowl commercial. For example, in 2021, Budweiser opted to donate its advertising dollars to COVID-19 vaccine awareness efforts.

10. Where can I see the Clydesdales in person?

The Budweiser Clydesdales make appearances at various events throughout the year, including parades, festivals, and brewery tours. You can check the Anheuser-Busch website for their schedule.

11. What other animals have been featured in Budweiser Super Bowl commercials?

While the Clydesdales are the most iconic, Budweiser commercials have also featured dogs, wolves, and even penguins.

12. How can I stay updated on whether the Clydesdales will be in the next Super Bowl?

Keep an eye on Anheuser-Busch’s official social media channels, news releases, and reputable advertising industry publications. Super Bowl ad announcements are often made in the weeks leading up to the game.

The jury is still out on whether we’ll see the Budweiser Clydesdales in Super Bowl LIX. Their appearance is a complex decision influenced by a variety of factors. One thing is for sure though, these magnificent horses hold a special place in our hearts, and their return to the Super Bowl would be a welcome sight for many. Keep an eye out!