Does BMW Own Bentley? The Definitive Answer & Deep Dive

No, BMW does not own Bentley. Bentley is currently owned by the Volkswagen Group. While there’s a fascinating history involving BMW, Rolls-Royce, and ultimately, Bentley finding its home with Volkswagen, it’s crucial to understand that BMW’s direct ownership of Bentley is a common misconception rooted in the complex automotive landscape of the late 20th century. Let’s unravel this story.

Bentley’s Ownership Saga: A Tale of Shifting Alliances

Bentley’s journey to its current ownership structure is nothing short of a corporate drama. The company has passed through several hands, each leaving an indelible mark on its legacy.

The Rolls-Royce and Bentley Era

For much of its history, Bentley was intrinsically linked with Rolls-Royce. In 1931, Rolls-Royce acquired Bentley Motors, rescuing it from financial difficulties. For decades, the two brands were essentially fraternal twins, sharing platforms, engineering, and even design elements. While Rolls-Royce became synonymous with ultimate luxury, Bentley, initially positioned as the sportier alternative, still embodied refined craftsmanship and opulence.

The Vickers Years and the BMW Intervention

In 1980, Rolls-Royce Motors, including Bentley, was acquired by Vickers plc, an engineering conglomerate. However, by the late 1990s, Vickers decided to divest its automotive division. This triggered a fierce bidding war for Rolls-Royce and Bentley, with BMW and Volkswagen emerging as the primary contenders.

BMW, a company with a strong reputation for engineering and performance, was a logical suitor. They already supplied engines to Rolls-Royce and were eager to take full control. Volkswagen, with its deep pockets and ambition to expand its luxury portfolio, also saw tremendous value in acquiring the prestigious brands.

The Volkswagen Triumph (and BMW’s Role)

Ultimately, Volkswagen won the bidding war, acquiring Rolls-Royce Motors from Vickers for £479 million. However, the story doesn’t end there. BMW, crucially, held the rights to the Rolls-Royce name and logo. This created a significant dilemma for Volkswagen. They owned the factory in Crewe, the designs, the Spirit of Ecstasy mascot, and the manufacturing expertise but they lacked the essential brand name for Rolls-Royce.

A complex agreement was reached. Volkswagen acquired Bentley outright, gaining control of the Bentley brand, the Crewe factory, and all associated assets. BMW paid £40 million for the rights to the Rolls-Royce name and logo. This meant that while Volkswagen possessed the infrastructure and expertise to build Rolls-Royce cars, they couldn’t market them under the Rolls-Royce brand. After a transition period, BMW took over the Rolls-Royce marque completely, developing a new Rolls-Royce model at a brand-new factory.

Bentley, therefore, became a wholly-owned subsidiary of the Volkswagen Group, marking the end of the Rolls-Royce and Bentley era. This arrangement allowed Volkswagen to bolster its luxury car division, positioning Bentley as a competitor to other high-end brands like Mercedes-Benz and, ironically, Rolls-Royce.

Bentley Under Volkswagen: A Renaissance

Under Volkswagen’s ownership, Bentley has experienced a renaissance. Significant investments have been made in new models, technology, and manufacturing processes. The brand has expanded its lineup to include SUVs like the Bentayga, further solidifying its position in the luxury market. Volkswagen’s global reach and resources have allowed Bentley to reach new customers and expand its presence worldwide. While the initial transition was not without its challenges, Volkswagen’s commitment to preserving Bentley’s heritage and craftsmanship has proven successful.

Frequently Asked Questions (FAQs) About Bentley and BMW

Here are some of the most frequently asked questions about the relationship between Bentley and BMW, providing further clarity on this complex automotive history:

1. Why did BMW not acquire Bentley in the late 1990s?

BMW initially aimed to acquire both Rolls-Royce and Bentley, but they lost the bidding war to Volkswagen. BMW’s trump card was owning the rights to the Rolls-Royce name and logo, a critical asset that ultimately forced a compromise. Volkswagen acquired Bentley, while BMW secured the rights to the Rolls-Royce brand, leading to the creation of a separate Rolls-Royce entity.

2. What is the relationship between Bentley and Volkswagen today?

Bentley is a subsidiary of the Volkswagen Group. It operates as a distinct brand within the larger Volkswagen portfolio, alongside other luxury marques like Porsche, Audi, and Lamborghini. Volkswagen provides Bentley with significant resources, technology sharing, and manufacturing expertise, while allowing Bentley to maintain its unique identity and craftsmanship.

3. Does BMW supply any parts or technology to Bentley today?

No. Following the separation in the late 1990s, BMW no longer supplies parts or technology directly to Bentley. Bentley now relies on Volkswagen Group resources and its own internal engineering capabilities for its vehicles.

4. Are Rolls-Royce and Bentley cars still built in the same factory?

No. The historical Crewe factory in England is now solely dedicated to the production of Bentley vehicles. Rolls-Royce cars are now built in a state-of-the-art factory in Goodwood, England, established by BMW specifically for Rolls-Royce production.

5. What is the future of Bentley under Volkswagen?

The future of Bentley under Volkswagen looks promising. The brand is committed to electrification, with plans to offer hybrid and fully electric models in the coming years. Bentley is also focused on sustainability and reducing its environmental impact. Volkswagen’s continued investment and support will be crucial in ensuring Bentley’s long-term success.

6. Did the shared history between Rolls-Royce and Bentley affect their current brands?

Yes, undoubtedly. The shared history between Rolls-Royce and Bentley has left an enduring legacy on both brands. Even though they are now distinct entities, both continue to emphasize luxury, craftsmanship, and exclusivity. The heritage of engineering excellence established during their shared past continues to influence their respective brand identities.

7. How did the acquisition of Bentley by Volkswagen impact its model range?

The acquisition by Volkswagen had a significant impact on Bentley’s model range. It allowed for investment in new models, like the Bentayga SUV, which broadened Bentley’s appeal and customer base. It also facilitated the use of Volkswagen Group platforms and technologies, leading to more advanced and efficient vehicles.

8. Is it true that some older Bentley and Rolls-Royce models are virtually identical?

Yes. During their shared history, many Bentley and Rolls-Royce models were nearly identical, differing primarily in badging and minor styling details. For example, models like the Bentley Mulsanne and the Rolls-Royce Silver Spirit shared the same platform, engine, and basic design.

9. Why did Volkswagen want to acquire Bentley in the first place?

Volkswagen’s ambition to expand its presence in the luxury car market was the primary driver behind its acquisition of Bentley. Owning a prestigious brand like Bentley allowed Volkswagen to compete directly with other luxury automakers, diversify its product portfolio, and enhance its overall brand image.

10. What are the key differences between modern Bentley and Rolls-Royce vehicles?

While both brands cater to the ultra-luxury segment, there are distinct differences. Bentley emphasizes performance and a more driver-focused experience, while Rolls-Royce prioritizes ultimate comfort and bespoke luxury. Bentley models often feature sportier styling and more powerful engines, while Rolls-Royce vehicles focus on providing a serene and opulent environment for passengers.

11. Is there any possibility of BMW and Bentley collaborating in the future?

While not impossible, a collaboration between BMW and Bentley seems unlikely in the foreseeable future. Both brands operate independently within their respective groups (BMW and Volkswagen) and compete in the luxury car market. While technological advancements might open doors in the future, there are currently no known plans for collaboration.

12. What is the legacy of W.O. Bentley on the modern Bentley brand?

The legacy of Walter Owen (W.O.) Bentley, the founder of Bentley Motors, remains central to the brand’s identity. His focus on engineering excellence, performance, and sporting heritage continues to inspire Bentley’s design and engineering teams. Modern Bentley vehicles strive to embody W.O. Bentley’s original vision of creating exceptional automobiles that are both luxurious and exhilarating to drive.

In conclusion, while the history of Bentley, BMW, and Rolls-Royce is complex and intertwined, the answer is clear: BMW does not own Bentley. Bentley is a proud member of the Volkswagen Group, forging its own path while honoring its rich heritage. The automotive world is ever-evolving, and understanding these intricate corporate relationships is crucial for appreciating the landscape of luxury car brands.