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How to Add a User to a Google Business Account: A Definitive Guide

So, you’re ready to delegate, collaborate, and expand your Google Business Profile (GBP) team? Excellent! Adding users to your Google Business account is crucial for efficient management and optimizing your online presence. Let’s dive straight into how to do it, followed by frequently asked questions to ensure you’re a GBP user management pro.

The Direct Route: Adding a User to Your Google Business Profile

Here’s a step-by-step guide to grant access to your Google Business Profile:

Sign In: First and foremost, access your Google Business Profile. Go to https://www.google.com/business/ and sign in with the primary Google account associated with your business. This is paramount; you can’t add users unless you’re an owner or manager with sufficient permissions.
Navigate to “Users”: Once logged in, look for the three horizontal lines (the hamburger menu) in the top left corner. Click on it to reveal the navigation menu. Select “Users”. If you don’t see it, click on the three dots (More) icon to reveal more available options.
Invite New Users: You’ll land on the “Manage users” page. Click on the “Add users” button – it typically appears as a blue button with a plus (+) sign icon.
Enter the Email Address: A pop-up window will appear prompting you to enter the email address of the person you want to add. Ensure you’re using the correct email address associated with their Google account. Double-check for typos!
Choose a Role: This is where you decide what level of access the new user will have. You’ll have two primary options: “Owner” and “Manager”. Think carefully about the responsibilities you want to delegate.
- Owner: Has the highest level of access. They can manage all aspects of the profile, including adding and removing users, changing business information, responding to reviews, and even deleting the profile (which should be reserved for trusted individuals!). There can be multiple Owners.
- Manager: Can manage most aspects of the profile, like updating business information, responding to reviews, creating posts, and analyzing insights. However, they cannot remove the primary owner or manage other users.
Send the Invitation: After selecting the appropriate role, click the “Invite” button. Google will send an email invitation to the specified email address.
Acceptance Required: The invitee needs to accept the invitation from their email. Once accepted, they will have access to your Google Business Profile with the assigned role.
Confirmation Check: Refresh your “Users” page to confirm that the new user is listed with the correct role.

That’s it! The new user can now contribute to managing your GBP. But, let’s explore some frequently asked questions for more context.

Frequently Asked Questions (FAQs)

1. What is the difference between an “Owner” and a “Manager” role?

The difference lies in the level of control. Owners have unrestricted access, capable of managing everything, including adding/removing users and even deleting the listing. Managers have extensive access to manage the profile, post updates, respond to reviews, but cannot control user permissions or remove the profile. Choose roles based on trust and responsibility.

2. How many Owners can I have on my Google Business Profile?

There’s no hard limit on the number of Owners you can assign to a Google Business Profile. However, it’s wise to be selective and grant ownership only to trusted individuals who have a significant stake in the business. Remember, each owner possesses the power to make significant changes.

3. Can I change a user’s role after I’ve added them?

Yes, you can easily change a user’s role. Go back to the “Users” section in your GBP dashboard. Click on the three dots next to the user’s name and select “Change role.” Choose the new role (Owner or Manager) and confirm your selection.

4. What happens if the person I invited doesn’t receive the email invitation?

First, ask them to check their spam or junk folder. If it’s not there, you can resend the invitation. Go back to the “Users” section, find the pending invite, and click the “Resend invitation” option (usually represented by a resend icon). Alternatively, ensure the email address you entered was correct.

5. Can I add someone who doesn’t have a Google account?

No, a Google account is required to be added as a user to a Google Business Profile. The invitation is sent to a Google account email address, and the user needs to accept it via that account. If they don’t have one, they’ll need to create one (it’s free!).

6. How do I remove a user from my Google Business Profile?

Removing a user is simple. Navigate to the “Users” section, find the user you want to remove, click the three dots next to their name, and select “Remove user”. Confirm your decision, and they will immediately lose access to the profile.

7. I’m trying to add a user, but the “Add users” button is greyed out. Why?

This usually indicates that you don’t have sufficient permissions. You need to be an Owner or a Manager with the appropriate privileges to add new users. Verify your role in the “Users” section. If you’re not an Owner or Manager, you’ll need to request those permissions from the current Owner.

8. Can I see a list of all users currently managing my Google Business Profile?

Absolutely! The “Users” section provides a complete list of all users who have access to your profile, along with their respective roles (Owner or Manager). This allows for easy management and oversight.

9. If I remove an Owner, does it affect my own access as the primary owner?

No, removing another Owner doesn’t affect your own access as the primary owner. You will retain your ownership and continue to have full control over the profile.

10. What are the best practices for managing multiple users on a Google Business Profile?

Clearly define roles and responsibilities: Ensure each user understands their specific tasks and limitations.
Establish communication protocols: Have a clear communication channel for updates, questions, and issues.
Regularly review user access: Periodically check the “Users” section to ensure that all users listed still require access and that their roles are appropriate.
Train your users: Provide adequate training on GBP best practices and brand guidelines.

11. Can I add an agency to manage my Google Business Profile?

Yes, you can absolutely add an agency as a Manager to your Google Business Profile. This allows them to handle the day-to-day management of your profile without granting them full ownership. Ensure you have a clear agreement with the agency regarding their responsibilities and access levels.

12. How does adding a user affect my business’s data privacy?

Adding users inevitably involves sharing some data related to your Google Business Profile. It is crucial to only add trusted individuals or agencies and ensure they understand and adhere to your business’s data privacy policies and Google’s terms of service. Reviewing user activity logs can also help monitor any potentially suspicious behavior. Remember that you are ultimately responsible for the actions of those you grant access to your GBP.

By following these steps and understanding these FAQs, you’ll be well-equipped to manage users effectively on your Google Business Profile, fostering collaboration and maximizing your online visibility. Happy managing!