How to Add Your Business to DoorDash: A Deep Dive

Want to expand your restaurant’s reach and tap into the ever-growing demand for delivery? Getting your business listed on DoorDash is a smart move. Let’s cut through the jargon and get right to it: adding your business is done primarily through the DoorDash Merchant Portal. You’ll need to visit the DoorDash website dedicated to merchant partnerships and complete the online application form. This involves providing key business information, menu details, pricing, and choosing a partnership plan that fits your needs. Once your application is approved, you’ll set up your online ordering system and prepare to start fulfilling those delivery orders!

Understanding DoorDash Partnership Options

Before diving into the application, it’s crucial to understand the different ways you can partner with DoorDash. They offer various options, each with its own set of fees and responsibilities. The primary models are:

• Marketplace Model: This is the most common and straightforward option. DoorDash lists your restaurant on their platform, manages the delivery logistics with their drivers (Dashers), and handles customer support. You simply prepare the food and package it for delivery.

• Drive Model: If you have your own delivery staff, the Drive model is for you. You list your restaurant on DoorDash, receive orders through their platform, and use your own drivers to fulfill the deliveries. DoorDash essentially becomes a lead-generation tool.

• Storefront: This option allows you to create your own online ordering website powered by DoorDash’s technology. You maintain your branding and customer relationships while leveraging DoorDash’s delivery network.

Choosing the right model depends on your existing infrastructure, desired level of control, and budget. Consider your long-term strategy and which option best aligns with your goals.

The Step-by-Step Guide to Applying

Now, let’s walk through the process of adding your business to DoorDash via the Marketplace model, which is the most popular choice for restaurants:

1. Visit the DoorDash Merchant Portal: Start by heading to the DoorDash merchant signup page. You can easily find this by searching “DoorDash for Restaurants” on Google, or going directly to the DoorDash website.

2. Initial Information: You’ll be asked for basic information about your business, including the name of your restaurant, address, phone number, and your role in the company.

3. Menu Submission: This is a critical step. You’ll need to upload your menu in a format that DoorDash can easily use. The best option is to provide a digital copy of your menu (PDF or Word document), but you can also manually input the items. Ensure the menu is accurate, up-to-date, and includes clear descriptions and pricing.

4. Pricing Strategy: Consider your pricing carefully. DoorDash will charge a commission on each order, so factor this into your menu prices. You might need to slightly increase prices on the DoorDash platform to maintain your profit margins.

5. Banking Information: You’ll need to provide your bank account details for DoorDash to deposit your earnings. Double-check this information to avoid any delays in payments.

6. Terms and Conditions: Carefully review the terms and conditions of the DoorDash agreement. Pay attention to commission rates, payment schedules, and responsibilities for both parties.

7. Submit Your Application: Once you’ve filled out all the required information, submit your application. Be prepared to wait a few days (or sometimes longer) for DoorDash to review your submission.

8. Onboarding and Training: If your application is approved, DoorDash will provide you with onboarding materials and training resources. This will help you understand how to use the Merchant Portal, manage orders, and optimize your performance on the platform.

9. Order Fulfillment Setup: Get your kitchen and staff ready to handle DoorDash orders. Designate a specific area for preparing and packaging deliveries. Train your staff on the proper procedures for handling DoorDash orders.

10. Go Live! Once you’re comfortable with the system, you can officially launch your restaurant on DoorDash! Monitor your performance closely and make adjustments as needed.

Optimizing Your DoorDash Listing for Success

Simply being on DoorDash isn’t enough. You need to actively manage your listing to maximize your visibility and attract customers. Here are a few key strategies:

• High-Quality Photos: Use professional-looking photos of your most popular dishes. Visual appeal is crucial for attracting customers on a delivery platform.

• Compelling Descriptions: Write detailed and enticing descriptions for each menu item. Highlight the ingredients, flavors, and what makes your food special.

• Promotional Offers: Offer discounts, promotions, and special deals to attract new customers and encourage repeat orders.

• Monitor Reviews and Ratings: Pay close attention to customer reviews and ratings. Respond to both positive and negative feedback promptly and professionally. Use feedback to improve your food quality and service.

• Optimize Your Hours: Adjust your operating hours on DoorDash based on demand. Identify peak delivery times and ensure your restaurant is open to capture those orders.

• Manage Order Accuracy: Ensure that all orders are accurate and complete. Nothing is more frustrating for a customer than receiving the wrong order.

• Fast Preparation Times: Strive to prepare orders quickly and efficiently. Long wait times can lead to negative reviews and reduced customer satisfaction.

Frequently Asked Questions (FAQs)

Here are 12 common questions businesses have about joining DoorDash:

1. How much does it cost to join DoorDash?

The cost varies depending on the partnership model you choose. The Marketplace model typically involves a commission fee charged on each order, which can range from 15% to 30% or more. The Drive model usually has a per-delivery fee. Storefront model pricing varies and depends on features used.

2. How long does it take to get approved?

The approval process can take anywhere from a few days to a few weeks, depending on the volume of applications DoorDash is processing. Ensure you provide accurate and complete information to expedite the process.

3. What happens if I don’t have a digital menu?

You can still apply, but it’s highly recommended to create a digital menu (PDF or Word document). You can also manually input your menu items into the DoorDash Merchant Portal.

4. How do I update my menu on DoorDash?

You can update your menu through the DoorDash Merchant Portal. You can add new items, remove items, change prices, and modify descriptions.

5. How do I handle customer complaints?

DoorDash typically handles initial customer complaints related to delivery issues. However, you are responsible for addressing complaints about food quality and order accuracy. Use the Merchant Portal to communicate with customers and resolve issues.

6. How often do I get paid by DoorDash?

DoorDash typically pays merchants weekly via direct deposit. Check your merchant agreement for specific payment terms.

7. Can I use my own delivery drivers?

Yes, if you choose the Drive model. This option allows you to use your own drivers and pay DoorDash a fee for each delivery fulfilled.

8. How do I cancel my DoorDash partnership?

You can typically cancel your partnership by contacting DoorDash merchant support. Review your merchant agreement for specific cancellation terms and conditions.

9. What equipment do I need to get started?

You’ll need basic kitchen equipment to prepare the food, packaging supplies to package the orders, and a tablet or computer to access the DoorDash Merchant Portal and manage orders.

10. How do I track my performance on DoorDash?

The DoorDash Merchant Portal provides detailed analytics and reports on your performance. You can track sales, order volume, customer ratings, and other key metrics.

11. Can I offer promotions and discounts?

Yes, you can create and manage promotions and discounts through the DoorDash Merchant Portal. This is a great way to attract new customers and boost sales.

12. What support does DoorDash offer to merchants?

DoorDash provides various support resources, including online help documentation, phone support, and email support. Use the Merchant Portal to access these resources.

Adding your business to DoorDash can be a game-changer, significantly increasing your reach and revenue. By understanding the partnership options, following the application process, and actively managing your listing, you can maximize your success on the platform. Good luck and happy delivering!