Is Blimpie Subs Still in Business? A Deep Dive into the World of Blimpie

Yes, Blimpie Subs is still in business. Though the landscape of the sandwich market has changed drastically over the years, Blimpie continues to operate, albeit with a smaller footprint than its heyday. Let’s slice into the history, challenges, and current state of this iconic sub sandwich chain.

A Bite of History: Blimpie’s Rise to Fame

Blimpie’s story began in 1964 in Hoboken, New Jersey. Founded by three high school friends, Tony Conza, Peter DeCarlo, and Angelo Baldassare, the name “Blimpie” supposedly came from a friend’s suggestion, liking the sound of it and its association with the shape of a blimp. They aimed to offer higher-quality subs than the competition, using premium ingredients and distinctive flavors.

The 1970s and 80s were boom years for Blimpie. They expanded rapidly through franchising, quickly becoming one of the largest sub sandwich chains in the United States. Their focus on fresh ingredients, signature subs like the “Blimpie Best,” and creative marketing propelled them to national prominence. They became known for quality, fresh toppings, and specialty flavors like provolone cheese.

The Changing Sandwich Landscape: Challenges and Adjustments

However, the 1990s and 2000s brought new challenges. The rise of competitors like Subway, with its focus on customizable sandwiches and lower prices, put significant pressure on Blimpie. Shifting consumer preferences toward healthier options and more diverse cuisines also impacted their market share.

Blimpie faced internal challenges as well. Over-expansion and inconsistent franchise management led to problems with quality control and brand consistency. Several ownership changes further complicated matters. In 2006, Kahala Corp. (now MTY Franchising USA, Inc.) acquired Blimpie, aiming to revitalize the brand.

Under Kahala, Blimpie has focused on streamlining operations, introducing new menu items, and exploring innovative marketing strategies. They have also emphasized smaller, non-traditional locations like airports, convenience stores, and college campuses. While they are not as ubiquitous as they once were, Blimpie continues to adapt and compete in a crowded market.

Blimpie Today: What to Expect

Today, you can still find Blimpie locations across the United States, although not in every state. Their menu features classic subs, salads, and wraps. The “Blimpie Best” remains a popular choice, as do other favorites like the Italian and the Turkey Breast sub.

While the number of Blimpie locations has decreased from its peak, the brand maintains a loyal following of customers who appreciate its classic sandwiches and nostalgic appeal. They have made some adaptations over the years and have new menu items that include specialty subs and premium meats.

Frequently Asked Questions About Blimpie Subs

Here are some common questions people have about Blimpie Subs:

1. How many Blimpie locations are there currently?

The number of locations fluctuates, but estimates put it in the low hundreds. It’s significantly less than competitors like Subway, but Blimpie maintains a presence in many states. It is difficult to put an exact number on the locations, because this is always subject to change.

2. What is Blimpie’s most popular sub?

The “Blimpie Best” is arguably the most popular and iconic sub. It typically features a combination of ham, salami, capicola, provolone cheese, lettuce, tomato, onion, oil, vinegar, and oregano.

3. Does Blimpie offer catering services?

Yes, many Blimpie locations offer catering services for events and gatherings. You can usually order sub platters, salads, and sides. Contact your local Blimpie for specific catering options.

4. Does Blimpie have a rewards program?

Yes, Blimpie has a rewards program called Blimpie Rewards. Customers can earn points for purchases and redeem them for free food and other rewards. Check with your local franchise to confirm participation.

5. Are there vegetarian options at Blimpie?

Yes, Blimpie offers some vegetarian options. You can customize a sub with vegetables and cheese, and they often have a veggie sub on the menu. You can also order their delicious sides without meat!

6. Does Blimpie offer gluten-free bread?

While options may vary by location, Blimpie has introduced gluten-free bread at select restaurants to cater to customers with dietary restrictions. Call your local Blimpie to confirm availability.

7. What are Blimpie’s hours of operation?

Hours of operation vary by location. Most Blimpie restaurants are open from late morning to evening, but it’s best to check the specific hours of the Blimpie near you online.

8. How can I find a Blimpie location near me?

You can find a Blimpie location by using the store locator on their website or by searching on Google Maps or other online directories.

9. Does Blimpie offer online ordering?

Yes, many Blimpie locations offer online ordering for pickup or delivery. Check the Blimpie website or app for participating locations and options.

10. What kind of deals and coupons does Blimpie offer?

Blimpie frequently offers deals and coupons through their website, email list, and mobile app. They may also have special promotions in local markets.

11. Is Blimpie still owned by the same company?

No, Blimpie is currently owned by MTY Franchising USA, Inc., which acquired Kahala Corp. in 2016. Kahala Corp. originally acquired Blimpie in 2006.

12. What sets Blimpie apart from other sub sandwich chains?

Blimpie traditionally emphasized higher-quality ingredients and signature subs. While the competition has grown fierce, Blimpie still aims to provide a classic, flavorful sub experience with a focus on freshness and quality. In recent years, they have also put a large focus on delivery and pickup to compete in the market.

The Final Slice

Blimpie’s journey has been a roller coaster, from its rapid rise to the challenges of a changing market. While the brand is not as prominent as it once was, Blimpie is still in business, serving up its signature subs to loyal customers. By adapting to new trends, streamlining operations, and focusing on non-traditional locations, Blimpie continues to carve out its niche in the competitive sandwich market. So, the next time you’re craving a classic sub, remember that Blimpie is still around, ready to satisfy your hunger with a taste of nostalgia.