Is Craftsman Still in Business? Unveiling the Iconic Brand’s Status
Yes, Craftsman is absolutely still in business. However, the landscape of this iconic American brand has shifted significantly in recent years. While the name remains synonymous with quality and dependability for many, understanding its current ownership and product distribution is key.
A Legacy Forged in Steel: The Craftsman Story
Craftsman’s roots run deep into the heart of American history. Born from the vision of Sears, Roebuck and Co. in 1927, it quickly became a staple in workshops and garages across the nation. For decades, Craftsman tools were exclusively available at Sears and Kmart stores, cementing their place as accessible, reliable, and backed by Sears’ renowned warranty. The tools themselves became symbols of self-reliance and American ingenuity. Many remember their fathers or grandfathers with a well-worn Craftsman wrench in hand, a testament to the brand’s enduring appeal.
The Acquisition: Stanley Black & Decker Takes the Reins
The retail landscape shifted dramatically, and in 2017, Stanley Black & Decker acquired the Craftsman brand from Sears for $900 million. This marked a turning point, ending Sears’ decades-long ownership and opening new avenues for the brand’s distribution and manufacturing. This acquisition was not just about a name; it was about inheriting a legacy, a connection with consumers built over generations.
Craftsman Today: Where to Find Them
Following the acquisition, Stanley Black & Decker embarked on a strategy to broaden Craftsman’s reach. Now, Craftsman tools are available at a wider range of retailers, including:
- Lowe’s: Lowe’s has become a primary retailer for Craftsman, offering a wide selection of tools, equipment, and accessories.
- Ace Hardware: Many Ace Hardware stores also stock Craftsman products, offering a more community-focused shopping experience.
- Amazon: The online marketplace provides convenient access to a vast selection of Craftsman tools and accessories.
- Other Retailers: You may also find Craftsman products at other hardware stores and online retailers.
This expanded distribution network is a key factor in Craftsman’s continued relevance in today’s market. It’s no longer limited to a single retail chain, making it more accessible to a wider audience.
Manufacturing: A Mix of Old and New
Craftsman’s manufacturing footprint has also evolved. While some tools are still made in the USA, many are now produced in other countries to remain competitive. Stanley Black & Decker has invested in bringing some manufacturing back to the US, demonstrating a commitment to American jobs and quality. The shift in manufacturing has been a topic of debate among loyalists, but Stanley Black & Decker has been working to maintain the brand’s reputation for quality regardless of the manufacturing location.
The Future of Craftsman: Innovating and Adapting
The acquisition by Stanley Black & Decker has injected new life into the Craftsman brand. The company has been actively developing new products, expanding its lineup, and leveraging its existing manufacturing and distribution network. From cordless power tools to innovative storage solutions, Craftsman continues to adapt to the evolving needs of DIYers and professionals alike. The brand is actively investing in research and development to ensure that Craftsman tools remain at the forefront of innovation.
FAQs About Craftsman: Your Burning Questions Answered
Here are 12 frequently asked questions about Craftsman to provide further clarity and address common concerns:
1. Is Craftsman still owned by Sears?
No, Craftsman is no longer owned by Sears. Stanley Black & Decker acquired the brand in 2017. While Sears still carries some Craftsman products, they are no longer the brand’s owner or exclusive retailer.
2. Where can I buy Craftsman tools now?
Craftsman tools are now widely available at Lowe’s, Ace Hardware, Amazon, and various other hardware stores and online retailers.
3. Are Craftsman tools still made in the USA?
Some Craftsman tools are still made in the USA, but many are now manufactured in other countries to remain competitive. Stanley Black & Decker has invested in bringing some manufacturing back to the US.
4. Does the Craftsman warranty still exist?
Yes, the Craftsman warranty still exists, but it’s important to understand the terms and conditions. Stanley Black & Decker honors the warranty on tools purchased after the acquisition. For tools purchased before the acquisition, the warranty may be subject to different terms or handled by Sears. Always check the specific warranty information for your tool.
5. Is the quality of Craftsman tools the same as before?
The quality of Craftsman tools remains a topic of debate. While some argue that the quality has declined, others maintain that the brand still offers reliable and durable tools. Stanley Black & Decker is committed to maintaining the Craftsman reputation for quality, and many of the newer tools are highly rated. Ultimately, it’s important to research specific products and read reviews to make an informed decision.
6. What happened to the Craftsman stores?
Craftsman never had stand-alone retail stores in the same way as some other brands. They were primarily sold through Sears and Kmart. With Sears’ decline, those retail avenues have diminished. Now, they are sold at a variety of other retailers (mentioned previously).
7. Are Craftsman tools a good value for the money?
Craftsman tools generally offer a good balance of quality and price, making them a popular choice for both DIYers and professionals. They are considered to be a good “mid-range” brand, offering more reliability than budget tools, but without the very high price tag of some premium brands.
8. How do I make a warranty claim for a Craftsman tool?
The process for making a warranty claim will depend on where the tool was purchased and when. Contact the retailer or Stanley Black & Decker’s customer service for specific instructions. Be sure to have your proof of purchase and the tool’s model number readily available.
9. Does Craftsman make power tools?
Yes, Craftsman offers a wide range of cordless and corded power tools, including drills, saws, sanders, and more.
10. What is Craftsman’s main competitor?
Craftsman’s main competitors include brands like DeWalt, Milwaukee, and Ryobi, each offering a similar range of tools and equipment.
11. Is Craftsman still a reputable brand?
Yes, Craftsman remains a reputable brand with a long history and a loyal following. While the brand has undergone changes in ownership and manufacturing, it still offers a wide range of quality tools and equipment.
12. What are the different product lines offered by Craftsman?
Craftsman offers a diverse range of product lines, including:
- Hand Tools
- Power Tools
- Lawn and Garden Equipment
- Tool Storage Solutions
- Automotive Tools
This broad product portfolio ensures that Craftsman can meet the needs of a wide variety of customers.
Conclusion: Craftsman’s Enduring Appeal
Craftsman has navigated a complex journey, from its origins with Sears to its current position under Stanley Black & Decker. While changes have occurred, the brand remains a significant player in the tool industry. By expanding its distribution network, investing in innovation, and maintaining a commitment to quality, Craftsman is poised to continue its legacy for generations to come. So, rest assured, Craftsman is not only still in business, but actively evolving to meet the demands of the modern world.
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