What Song is Playing in the Michelob Ultra Commercial?

The song gracing the latest Michelob Ultra commercial, the one that’s likely been stuck in your head after seeing it during your favorite sports broadcasts, is “Up All Night” by Beck. This infectious tune, with its driving beat and Beck’s signature eclectic vocals, perfectly embodies the commercial’s theme of active living and enjoying life’s moments.

Decoding the Michelob Ultra Soundtrack: Deep Dive

Beyond just identifying the song, let’s unpack why “Up All Night” is such a savvy choice for Michelob Ultra. It’s more than just a catchy tune; it’s a carefully curated sonic experience designed to resonate with the brand’s target audience.

Michelob Ultra has meticulously crafted its brand image around a lifestyle of balanced living. It’s about fitness and fun, health and indulgence. They don’t just sell beer; they sell an aspiration – a way of life where you can crush your workout and then responsibly celebrate your achievements with a light beer.

“Up All Night” flawlessly captures this essence. The song’s energetic tempo mirrors the active pursuits showcased in the commercial, from basketball games to dance sessions. Yet, the inherent lightheartedness and optimistic vibe underscore the enjoyment that comes with unwinding and socializing. This isn’t some heavy, introspective anthem; it’s pure, unadulterated fun.

Beck, as an artist, further enhances the commercial’s credibility. He isn’t pigeonholed into any single genre. His music seamlessly blends elements of rock, pop, funk, and even hip-hop, appealing to a broad demographic and signaling the brand’s inclusivity. The choice of Beck doesn’t just get the attention of the casual TV watcher; it signals to more discerning music fans that Michelob Ultra has some serious taste.

Furthermore, the selection of “Up All Night” reflects a calculated move to avoid overplayed chart-toppers. The song is well-known and appreciated but avoids the potential for listener fatigue associated with the absolute mega-hits that saturate airwaves. It’s a fresh, invigorating choice that stands out from the predictable soundtrack selections so often found in commercials.

The lyrics themselves also contribute to the commercial’s message, though subtly. While the primary focus is on the song’s energy, the idea of staying “up all night” enjoying life, whether through exercise or relaxation with friends, reinforces the brand’s positioning.

In short, the selection of “Up All Night” is not an arbitrary decision. It is a strategic, meticulously considered branding move that leverages the power of music to evoke the desired emotional response, enhance brand recall, and ultimately, drive sales.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions to help you delve even deeper into the music behind the Michelob Ultra commercials:

1. Who is Beck?

Beck Hansen, known professionally as Beck, is an American musician, singer, songwriter, and record producer. He is renowned for his eclectic and genre-bending musical style, incorporating elements of rock, pop, funk, folk, electronic, hip-hop, country, and psychedelia. His notable albums include Odelay, Sea Change, and Morning Phase.

2. What album is “Up All Night” from?

“Up All Night” is featured on Beck’s 2017 album, “Colors“. This album is characterized by its vibrant and upbeat sound, showcasing Beck’s versatility as a musician.

3. Has Beck’s music been used in other commercials?

Yes, Beck’s music has been used in various commercials over the years. His songs have appeared in campaigns for brands like Apple, Samsung, and Nissan, further cementing his appeal to a wide audience.

4. Where can I listen to “Up All Night”?

You can find “Up All Night” on all major streaming platforms, including Spotify, Apple Music, Amazon Music, and YouTube. You can also purchase the song or the entire album “Colors” from online music retailers.

5. What other songs have been used in Michelob Ultra commercials?

Michelob Ultra has a history of using popular and upbeat songs in its commercials. Some notable examples include songs by Kygo, Khalid, and Post Malone. They tend to choose music that reflects an active and social lifestyle.

6. Why do brands use popular music in commercials?

Brands use popular music in commercials for a variety of reasons. Music can help to create an emotional connection with viewers, enhance brand recall, and associate the brand with a certain lifestyle or image. A well-chosen song can make a commercial more memorable and engaging.

7. How does the music selection process work for commercials?

The music selection process for commercials typically involves a team of marketing professionals, advertising agencies, and music supervisors. They collaborate to find a song that aligns with the brand’s message, target audience, and overall campaign goals. Often, multiple options are considered before a final decision is made.

8. What are the benefits of using an established artist like Beck?

Using an established artist like Beck offers several advantages. It brings instant recognition, credibility, and cachet to the brand. It can also attract a wider audience and generate positive media coverage. Established artists already have a built-in fanbase, which can translate into increased brand awareness and sales.

9. How much do brands typically pay for music licensing in commercials?

The cost of music licensing for commercials can vary widely depending on several factors, including the popularity of the song, the artist, the length of the commercial, and the scope of the campaign. Licensing fees can range from a few thousand dollars for lesser-known songs to hundreds of thousands or even millions of dollars for major hits.

10. Does Michelob Ultra typically use original music or pre-existing songs in its commercials?

Michelob Ultra primarily utilizes pre-existing songs in its commercials. This approach allows them to leverage the existing popularity and recognition of the music to enhance their brand messaging and resonate with a wider audience.

11. How does music impact consumer perception of a brand?

Music significantly impacts consumer perception of a brand. It can evoke emotions, create associations, and influence purchasing decisions. The right music can enhance brand loyalty, increase brand recognition, and differentiate a brand from its competitors. Conversely, a poorly chosen song can damage a brand’s image and alienate potential customers.

12. What is the overall message that Michelob Ultra is trying to convey with its commercials?

The overall message that Michelob Ultra is trying to convey with its commercials is a celebration of balanced living. They promote the idea that you can enjoy an active and healthy lifestyle while also indulging in life’s pleasures, such as socializing with friends and enjoying a light beer. The commercials emphasize the importance of moderation, enjoyment, and living life to the fullest. The use of upbeat and energetic music, such as “Up All Night,” reinforces this message and creates a positive association with the brand.