The Sweet Secret Behind the Hershey’s Kisses Christmas Commercial: Unveiled!

The iconic Hershey’s Kisses Christmas commercial, often referred to as “Christmas Bells,” was initially created and aired in 1989. It has been broadcast every year since, becoming a timeless holiday tradition.

The Enduring Magic of “Christmas Bells”

The Hershey’s Kisses “Christmas Bells” commercial isn’t just an ad; it’s a cultural touchstone. Its simplicity is its genius. The animated Kisses, dressed as bells, perform a recognizable and catchy rendition of “We Wish You a Merry Christmas,” culminating in the final Kiss peeling off and chiming a perfect note. But what makes this brief 15-second spot so enduring? It’s a potent combination of nostalgia, a memorable melody, and the universally beloved Hershey’s Kisses.

The commercial transcends generations. For many, its appearance on television signals the official start of the holiday season. It’s a reminder of simpler times, of family gatherings, and the comforting familiarity of Christmas traditions. The animation, while seemingly dated by today’s standards, adds to its charm, evoking a sense of retro warmth. It’s a slice of Americana, perfectly packaged and delivered year after year. The decision by Hershey’s to maintain the original commercial, rather than updating it with modern animation or music, is a testament to its effectiveness and the powerful emotional connection it has with viewers.

Beyond the emotional appeal, the “Christmas Bells” commercial is simply good marketing. It’s instantly recognizable, memorable, and effectively associates the Hershey’s Kisses brand with the joy and goodwill of the Christmas season. It reinforces the idea of sharing and gifting, making Hershey’s Kisses a natural choice for holiday treats and stocking stuffers. The commercial’s consistent presence on television screens for over three decades has cemented its place in popular culture, ensuring its continued relevance for years to come.

Frequently Asked Questions (FAQs)

1. When exactly was the Hershey’s Kiss Christmas commercial first aired?

The Hershey’s Kisses “Christmas Bells” commercial debuted in 1989, marking the beginning of its annual reign as a holiday staple.

2. Who created the animation for the “Christmas Bells” commercial?

The animation was created by J. J. Sedelmaier Productions, Inc., a company known for its distinctive and often humorous animation style. They’ve worked on projects ranging from Saturday Night Live cartoons to Schoolhouse Rock! segments.

3. How long is the original Hershey’s Kiss Christmas commercial?

The commercial is incredibly brief, clocking in at just 15 seconds. This concise format contributes to its memorability and impact.

4. Has the Hershey’s Kiss Christmas commercial ever been updated or changed?

Surprisingly, no. The commercial has remained virtually unchanged since its initial airing in 1989. This consistency is a key factor in its enduring appeal.

5. Why has Hershey’s chosen to keep the original commercial running for so long?

Hershey’s recognizes the immense nostalgic value and brand recognition associated with the commercial. Changing it would risk alienating viewers who have grown up with it.

6. What is the name of the tune played by the Kisses in the commercial?

The tune is a recognizable rendition of “We Wish You a Merry Christmas,” a traditional English Christmas carol.

7. What is the significance of the last Kiss peeling off and chiming?

The final Kiss chiming represents the perfect culmination of the song and adds a touch of playful charm to the commercial. It provides a satisfying conclusion and reinforces the association of Hershey’s Kisses with sweet, enjoyable moments.

8. Is the Hershey’s Kiss Christmas commercial shown in countries other than the United States?

While primarily associated with American holiday traditions, the commercial has likely been broadcast in other countries where Hershey’s products are marketed, though its prevalence outside the US is considerably lower. Its cultural impact is strongest within the United States.

9. What is the estimated cost of running the “Christmas Bells” commercial each year?

The cost varies depending on network airtime rates and the number of times it’s aired. However, given its iconic status, Hershey’s likely secures favorable rates. The overall investment is a fraction of what it would cost to create a new commercial with similar brand impact. It’s a highly cost-effective marketing strategy.

10. Has there ever been any controversy surrounding the Hershey’s Kiss Christmas commercial?

There have been minimal controversies. Its simple, wholesome nature generally avoids contentious issues. Any “controversy” is usually lighthearted, such as discussions about the animation quality or personal recollections of when viewers first saw the commercial.

11. Beyond television, where else can I find the Hershey’s Kiss Christmas commercial?

The commercial can be easily found on YouTube, Hershey’s official website, and various online platforms. It is also often shared on social media during the holiday season.

12. What is the overall impact of the Hershey’s Kiss Christmas commercial on Hershey’s brand image?

The “Christmas Bells” commercial has had an overwhelmingly positive impact on Hershey’s brand image. It has cemented the brand’s association with holiday cheer, family traditions, and nostalgic sentiment. It strengthens the emotional connection consumers have with Hershey’s Kisses, making them a must-have during the Christmas season. The commercial is a masterclass in branding and a prime example of how a simple message, consistently delivered, can create lasting brand loyalty.