Who Sings in the Apple Outlet Commercial? The Definitive Guide

The musical landscape of Apple’s commercials is often as carefully curated as the product designs themselves. While there are numerous Apple commercials featuring various artists, when you hear the phrase “Apple Outlet Commercial,” people are most likely referring to the ad featuring “Original” by Sia. So, the singer in that specific Apple Outlet Commercial is indeed Sia.

Delving Deeper: The Nuances of Apple’s Musical Choices

Apple commercials aren’t just advertisements; they’re cultural statements. They’re designed to evoke emotions, connect with audiences, and associate the brand with innovation, creativity, and contemporary cool. Music plays an undeniably pivotal role in achieving this. The selection of a track can make or break a campaign, imbuing the product with a certain vibe and expanding the artist’s reach exponentially. Sia’s “Original,” with its soaring vocals and uplifting message, perfectly encapsulates the feeling of freshness and limitless possibility Apple often strives for.

The Power of Sync Licensing

Apple, like many major brands, relies heavily on sync licensing, which is the process of obtaining permission to use copyrighted music in visual media. This process can be incredibly complex, involving negotiations with artists, publishers, and record labels. However, the payoff can be enormous. A strategically placed song can transform an ordinary commercial into an iconic moment, generating millions of dollars in revenue for both the brand and the artist.

Beyond “Original”: A History of Hitmakers in Apple Ads

While Sia’s “Original” is the most common answer to this question, Apple has a long and storied history of featuring popular and emerging artists in their commercials. Think back to Feist’s “1234” blasting through the airwaves thanks to an iPod Nano ad, or Jet’s “Are You Gonna Be My Girl” fueling the momentum of the iPod’s rock-and-roll persona. Apple has consistently demonstrated a keen eye for talent and an understanding of how to harness the power of music to sell its products.

12 FAQs About Music in Apple Commercials

Here are some frequently asked questions, providing more insight into the music selection and overall strategy behind Apple’s advertising campaigns:

1. Why does Apple use music in its commercials?

Apple utilizes music in its commercials to create an emotional connection with viewers, reinforce the brand’s image, and enhance the overall memorability of the advertisement. Music can instantly convey a feeling, tell a story, and associate the product with specific values or lifestyles.

2. How does Apple choose the music for its commercials?

Apple’s selection process involves a combination of factors, including brand alignment, target audience, product features, and the desired emotional impact. They often work with music supervisors who specialize in finding the perfect song for each campaign. They may also commission original music or collaborate directly with artists.

3. Is it expensive to license music for an Apple commercial?

Yes, licensing music for a major commercial campaign like those run by Apple can be very expensive. Fees vary greatly depending on the artist’s popularity, the song’s usage (e.g., length, placement), and the territories in which the commercial will air. Licensing a well-known song from a chart-topping artist can cost hundreds of thousands, or even millions, of dollars.

4. What happens to the artists whose music is featured in Apple commercials?

Being featured in an Apple commercial can be a career-changing opportunity for artists. It provides massive exposure to a global audience, leading to increased album sales, streaming numbers, social media followers, and concert ticket sales. It can also elevate an artist’s credibility and visibility within the music industry.

5. Does Apple ever use original music in its commercials?

Yes, Apple occasionally uses original music composed specifically for its commercials. This allows them to have complete control over the song’s content, message, and overall feel, ensuring a perfect fit with the brand’s identity and the product being advertised.

6. How can I find out what song is playing in a specific Apple commercial?

Several resources can help you identify the music in an Apple commercial. You can try using music recognition apps like Shazam or SoundHound while the commercial is playing. Alternatively, you can search online forums or databases dedicated to identifying music in commercials. Apple sometimes includes song information in the commercial’s credits or on its website.

7. Has Apple ever faced criticism for its music licensing practices?

Like any major corporation, Apple has occasionally faced criticism regarding its music licensing practices. This can include concerns about fair compensation for artists, the impact of commercialization on artistic integrity, and the potential for overexposure of certain songs.

8. Does Apple influence the style of music used in its commercials?

While Apple doesn’t explicitly dictate the style of music used, its preferences can indirectly influence trends. By consistently featuring certain genres or artists, Apple can help to popularize those styles and bring them to a wider audience. This creates a self-perpetuating cycle, as artists may be more likely to create music that they believe will resonate with Apple’s brand aesthetic.

9. Are there any Apple Music playlists dedicated to music from Apple commercials?

While there’s no official Apple Music playlist exclusively dedicated to all Apple commercial songs, there are many fan-created playlists that attempt to compile tracks featured in various Apple advertisements over the years. Searching for terms like “Apple Commercial Songs” or “Music from Apple Ads” on Apple Music will typically yield several relevant results.

10. What are some other memorable songs featured in Apple commercials besides “Original”?

Beyond Sia’s “Original,” several other songs have become synonymous with Apple commercials. These include, but are not limited to, “1234” by Feist, “Bruises” by Chairlift, “New Soul” by Yael Naim, “Shut Up and Dance” by Walk the Moon, and “Best Life” by Bahari. Each of these songs played a crucial role in shaping the brand’s image and connecting with audiences.

11. How has Apple’s use of music in commercials evolved over time?

Apple’s use of music in commercials has evolved alongside the company’s product offerings and marketing strategies. In the early days, Apple often favored upbeat, optimistic pop songs that reflected the company’s innovative spirit. More recently, Apple has embraced a wider range of genres and styles, including indie pop, electronic music, and even classical music. This reflects a desire to appeal to a more diverse audience and to showcase the versatility of its products.

12. What role does music supervision play in Apple’s commercial production?

Music supervision is a crucial aspect of Apple’s commercial production. Music supervisors are responsible for sourcing, licensing, and coordinating the use of music in the advertisements. They work closely with the creative team to understand the desired mood, message, and target audience for the commercial. They then research and propose a range of musical options that align with these objectives. Once a song is selected, the music supervisor handles all the legal and logistical aspects of securing the necessary rights and licenses.