How to Get Google Screened: A Comprehensive Guide

The term “Google Screened” often pops up when you’re searching for local service providers like plumbers, locksmiths, or even real estate agents. But what exactly does it mean, and how do you get it? Essentially, Google Screened is a badge of trust displayed alongside your business listing on Google Local Services Ads (LSAs). It signifies that Google has performed background checks and verified the license (where applicable) of the business and its professionals. This enhanced credibility can significantly boost your visibility and attract more customers actively searching for trustworthy service providers.

To get Google Screened, you must go through a verification process involving background checks, license verification, and sometimes insurance verification. The specific steps vary depending on your business category and location, but the general process involves applying for Local Services Ads, completing the background check authorization, providing your license and insurance information, and ensuring your business practices align with Google’s policies. Achieving Google Screened status is a serious investment in your business’s reputation, and it can pay dividends through increased leads and customer confidence.

Understanding the Importance of Google Screened

In today’s digital landscape, consumers are bombarded with options. Standing out and establishing trust is paramount. Google Screened provides that crucial layer of trust by assuring potential customers that your business has met Google’s stringent verification requirements.

Think of it as a digital seal of approval. When someone sees that green checkmark next to your business listing, they’re more likely to click and engage with your services. This is particularly true for services where trust and safety are paramount, such as those involving entering a customer’s home or handling sensitive information.

The benefits extend beyond just increased visibility. Google Screened can lead to:

• Higher click-through rates: Customers are more likely to click on listings with the Google Screened badge.
• Improved lead quality: You’ll attract customers who are actively seeking trustworthy and reliable providers.
• Enhanced brand reputation: The badge demonstrates your commitment to transparency and professionalism.
• Competitive advantage: Stand out from competitors who haven’t invested in the Google Screened process.

The Step-by-Step Process of Getting Google Screened

While the specifics may differ slightly based on your business category and location, here’s a general overview of the steps involved in becoming Google Screened:

1. Create or Claim Your Business Profile on Google: This is the foundation for any local visibility. Ensure your business profile is accurate, complete, and up-to-date.
2. Sign Up for Google Local Services Ads: Google Screened is directly tied to Google’s LSA platform. This platform allows you to advertise your services to local customers actively searching on Google.
3. Complete the Business Verification Process: This involves providing essential information about your business, such as your business name, address, phone number, and website (if applicable). Google will verify this information to ensure its accuracy.
4. Background Checks: This is a crucial step. Google partners with third-party agencies to conduct background checks on your business and all service professionals. You’ll need to authorize these background checks by providing the necessary information and consent. The background check typically covers criminal history and sex offender registries.
5. License Verification: Google will verify that your business has the required licenses to operate legally in your area. You’ll need to provide copies of your licenses and ensure they are current and valid.
6. Insurance Verification (if applicable): Depending on your business category, Google may require you to provide proof of insurance. This demonstrates that you have adequate coverage to protect your customers and your business.
7. Complete the Ad Policies Review: Familiarize yourself with Google’s Ad policies for Local Services Ads and ensure your business practices align with these policies. This includes things like clear pricing, honest advertising, and fair business practices.
8. Maintain a Good Customer Feedback Score: While not directly part of the initial Google Screened application, maintaining a positive customer feedback score is crucial for retaining your Google Screened status and attracting new customers. Encourage satisfied customers to leave reviews on your Google Business Profile.
9. Pay for Leads: LSA operates on a pay-per-lead basis. You’ll be charged a fee for each qualified lead you receive through the platform. The cost per lead varies depending on your business category and location.

Frequently Asked Questions (FAQs) About Google Screened

Here are some common questions about the Google Screened program:

1. What types of businesses can get Google Screened?

Google Screened is available for a variety of service categories, including (but not limited to) plumbers, locksmiths, electricians, HVAC technicians, house cleaners, lawyers, financial planners, and real estate agents. The availability of Google Screened varies by location and business category.

2. How long does the Google Screened process take?

The time it takes to get Google Screened can vary depending on the speed of the background checks and license verification. Typically, it can take anywhere from a few days to a few weeks. Ensuring you have all the necessary documentation ready can help expedite the process.

3. How much does it cost to get Google Screened?

There is no direct cost to get Google Screened. However, you will be charged for the leads you receive through Local Services Ads. The cost per lead varies depending on your business category and location.

4. What if I fail the background check?

If you or one of your service professionals fails the background check, your application for Google Screened may be denied. You will have the opportunity to appeal the decision and provide additional information.

5. Do all employees need to undergo background checks?

Yes, generally all service professionals who will be interacting with customers need to undergo background checks as part of the Google Screened process.

6. How often do I need to renew my Google Screened status?

You will need to renew your Google Screened status periodically, typically annually. This involves re-verifying your licenses, insurance (if applicable), and undergoing updated background checks.

7. Can I lose my Google Screened badge?

Yes, you can lose your Google Screened badge if you violate Google’s policies, receive negative customer feedback, fail to renew your status, or have issues with your licenses or insurance.

8. Is Google Screened the same as Google Guaranteed?

No, Google Screened and Google Guaranteed are different programs. While both aim to provide trust and credibility, Google Guaranteed offers a money-back guarantee to customers if they are not satisfied with the services provided by a Google Guaranteed business. Google Screened focuses primarily on verifying the business’s background and licenses.

9. How can I improve my chances of getting Google Screened?

To increase your chances of getting Google Screened, ensure your business profile is accurate, your licenses are up-to-date, you have adequate insurance coverage, and you maintain a good customer feedback score.

10. What happens if I move my business location?

If you move your business location, you will need to update your Google Business Profile and potentially re-verify your licenses for the new location. This may also trigger a new background check.

11. Can I use the Google Screened badge on my website or other marketing materials?

You are generally allowed to use the Google Screened badge on your website and other marketing materials to promote your Google Screened status, as long as you adhere to Google’s guidelines for usage.

12. Where can I find more information about Google Screened?

You can find more information about Google Screened on the Google Local Services Ads Help Center. This resource provides detailed information about the program, eligibility requirements, and application process.

Final Thoughts

Getting Google Screened is a worthwhile investment for service businesses looking to build trust, enhance their online visibility, and attract more customers. While the process requires some effort and diligence, the benefits of increased credibility and improved lead quality can significantly impact your business’s success. By understanding the requirements and following the steps outlined in this guide, you can increase your chances of becoming Google Screened and reaping the rewards of this valuable program.