Does Target Sell Redken Products? The Definitive Answer and More

No, Target does not officially sell Redken products in their stores or online. While you might occasionally stumble upon third-party sellers offering Redken through Target’s online marketplace, Target itself is not an authorized retailer of Redken. This distinction is crucial for understanding product authenticity and quality assurances. Let’s delve into why and explore alternatives for acquiring genuine Redken products.

Understanding the Redken Retail Landscape

Redken, a professional haircare brand owned by L’Oréal, typically restricts its distribution to licensed salons, authorized beauty supply stores, and select online retailers that adhere to strict brand guidelines. This selective approach helps Redken maintain the integrity of its products and ensure customers receive expert advice and guidance on usage. Understanding this distribution strategy is key to knowing why you won’t find Redken readily available at mainstream retailers like Target.

The L’Oréal Connection: A Piece of the Puzzle

While L’Oréal owns both Redken and some brands sold at Target, that ownership doesn’t automatically translate to cross-brand distribution. L’Oréal strategically positions its brands across different market segments. Target primarily carries L’Oréal’s mass-market brands, while Redken remains focused on the professional salon channel. This segmentation allows L’Oréal to cater to a broader customer base without diluting the perceived value and exclusivity of its professional brands.

The Risks of Unauthorized Sellers

Buying Redken from unauthorized sources, even through a platform like Target’s marketplace, can be risky. You might encounter counterfeit products, expired items, or products that have been tampered with. These products may not deliver the promised results and could even be harmful to your hair. Always prioritize purchasing from reputable sources to guarantee the authenticity and quality of your Redken products.

Where Can You Buy Redken Products?

The best place to purchase Redken products is through authorized retailers. This includes:

• Redken Salons: These salons are trained and equipped to provide expert advice on Redken products and services.
• Authorized Beauty Supply Stores: Look for beauty supply stores that are officially partnered with Redken.
• Redken Official Website: The Redken website itself is the most trustworthy source.
• Select Online Retailers: Some online retailers are authorized to sell Redken, but always verify their legitimacy before making a purchase. Look for the “Authorized Retailer” badge or check the Redken website for a list of approved partners.

Why Purchase from Authorized Retailers?

Buying from authorized retailers guarantees:

• Authenticity: You’re getting genuine Redken products.
• Freshness: Products haven’t expired or been improperly stored.
• Product Knowledge: You can access expert advice from trained professionals.
• Customer Support: You have recourse if you encounter any issues with your purchase.

Redken at Target: A Summary

In conclusion, while it might be tempting to look for Redken during your Target run, it’s not an official retailer. Stick to authorized sources to ensure you’re getting genuine, high-quality Redken products that will deliver the results you expect. Protecting your hair and your investment is paramount.

Redken Product FAQs: Your Burning Questions Answered

Here are some frequently asked questions about Redken products, covering everything from product identification to usage tips:

FAQ 1: How can I identify a genuine Redken product?

Look for consistent packaging, high-quality printing, and tamper-evident seals. Check the batch code and expiration date. If the price seems too good to be true, it probably is. Authentic Redken products have a certain level of quality in their packaging and feel. Trust your instincts; if something feels off, it likely is.

FAQ 2: What are the most popular Redken product lines?

Some of the most popular Redken lines include:

• Acidic Bonding Concentrate: For damaged hair needing repair.
• All Soft: For dry, brittle hair needing moisture.
• Extreme: For distressed hair needing strength.
• Color Extend Magnetics: For color-treated hair needing vibrancy.
• Frizz Dismiss: For frizzy hair needing smoothness.

FAQ 3: How do I choose the right Redken shampoo and conditioner for my hair type?

Consider your hair’s specific needs. Is it dry, oily, damaged, color-treated, or prone to frizz? Redken offers targeted solutions for various hair concerns. Read the product descriptions carefully and consult with a stylist for personalized recommendations.

FAQ 4: Are Redken products cruelty-free?

Redken states that it is committed to animal welfare and does not test its products on animals. However, because L’Oréal is Redken’s parent company, and L’Oréal sells products in countries where animal testing is required by law, it is important to acknowledge this point for those looking for 100% cruelty-free companies.

FAQ 5: Can I use Redken products on keratin-treated hair?

Yes, some Redken products are safe for keratin-treated hair. Opt for sulfate-free formulas to prolong the life of your treatment. Specifically, look for products labelled “sulfate-free” on the bottle or consult your stylist, who performed your keratin treatment.

FAQ 6: How often should I use a Redken hair mask?

Typically, hair masks should be used once or twice a week, depending on your hair’s needs. Overusing them can sometimes weigh down the hair. Listen to your hair; if it feels heavy or greasy, reduce the frequency.

FAQ 7: What is the best way to use Redken leave-in conditioner?

Apply a small amount to damp hair, focusing on the mid-lengths and ends. Avoid the roots to prevent greasiness. Comb through to distribute evenly. Do not rinse. A little goes a long way!

FAQ 8: Where can I find Redken product reviews?

Check the Redken website, authorized retailer websites, and reputable beauty blogs. Look for reviews from people with similar hair types and concerns. Take reviews with a grain of salt and consider that results can vary.

FAQ 9: How do I store Redken products properly?

Store them in a cool, dry place away from direct sunlight. Extreme temperatures and humidity can degrade the product’s quality. Keep lids tightly closed to prevent oxidation and contamination.

FAQ 10: Are Redken products safe for pregnant or breastfeeding women?

Consult with your doctor before using any new haircare products during pregnancy or breastfeeding. While many Redken products are generally considered safe, it’s always best to err on the side of caution.

FAQ 11: What is the shelf life of Redken products?

Most Redken products have a shelf life of 2-3 years from the manufacturing date. Look for the PAO (Period After Opening) symbol on the packaging, which indicates how long the product is safe to use after it has been opened.

FAQ 12: Can I return Redken products if I’m not satisfied?

Return policies vary depending on where you purchased the product. Check the retailer’s return policy before making a purchase. Authorized retailers are more likely to offer returns or exchanges on unopened or gently used products.

By sticking to authorized retailers and understanding your hair’s specific needs, you can confidently choose and use Redken products to achieve healthy, beautiful hair. Remember, investing in authentic products and professional advice is always worth it in the long run.