Table of Contents

Cracking the Code: Your Guide to Instagram Verification

Want that coveted blue checkmark next to your name on Instagram? It’s more than just a status symbol; it signifies authenticity and notability, assuring users that you are who you say you are. Getting verified isn’t easy, but it’s certainly achievable with the right approach. Here’s the straightforward answer:

To get a verified Instagram checkmark, you must meet Instagram’s requirements, which include being authentic, unique, complete, and notable. Submit an application through the Instagram app, providing a clear copy of a government-issued ID (driver’s license, passport, or national ID card) or official business documents, along with evidence of your notability such as news articles, website links, and social media presence.

Understanding Instagram Verification

What Does Instagram Verification Really Mean?

Verification on Instagram serves as a powerful signal to users. It’s Instagram’s way of confirming that a particular account represents the real presence of a notable public figure, celebrity, global brand, or entity. It helps users quickly identify and follow authentic accounts, distinguishing them from imposters or fan accounts. This enhances trust and credibility, crucial for building a strong online presence.

The Core Requirements: The Four Pillars

Instagram lays out four fundamental criteria for verification. These aren’t mere suggestions; they are the absolute minimum requirements:

Authentic: You must represent a real person, registered business, or entity. This means you can’t verify a fan account or a fictional persona.
Unique: Only one account per person or business can be verified, with exceptions for language-specific accounts. Instagram doesn’t verify general interest accounts like “doglovers” or “travelpics.”
Complete: Your profile must be public and have a complete bio, profile picture, and at least one post. Hiding your identity or having an incomplete profile is a red flag.
Notable: This is the trickiest part. You must be a well-known, highly searched-for person, brand, or entity. This notability is typically demonstrated through coverage in multiple news sources. Instagram emphasizes that paid or promotional content doesn’t count.

The Verification Application Process: A Step-by-Step Guide

Navigating the Application

Access Settings: Open the Instagram app, go to your profile, and tap the three horizontal lines (hamburger menu) in the top right corner.
Go to Account: Scroll down and tap on “Account”.
Request Verification: Select “Request Verification”.
Provide Your Information:
- Full Name: Enter your full legal name (or the full name of your business).
- “Known As” (or “Business Account”): Provide the name you’re commonly known as (e.g., stage name, brand name).
- Category: Choose the category that best describes your account (e.g., News/Media, Sports, Music, Fashion).
Attach Identification:
- Individual Accounts: Upload a clear photo of your government-issued photo ID, such as a driver’s license, passport, or national ID card.
- Business Accounts: Upload an official business document, such as a tax filing, articles of incorporation, or a utility bill.
Show Notability (Optional but Highly Recommended): This is where you prove your worth. Here you have the option to provide up to 5 links or attachments that support your application.
Submit: Tap “Send”.

Proving Your Notability: The Key to Success

The “notability” requirement is where most applications stumble. Here’s how to strengthen your case:

Media Coverage: Provide links to news articles, interviews, and features in reputable publications. National publications are better than local blogs.
High Search Volume: If your name or brand is frequently searched on Google and other search engines, this strengthens your case.
Social Media Presence: A strong presence on other social media platforms can demonstrate your reach and influence.
Industry Recognition: Awards, accolades, and memberships in prominent organizations can add weight to your application.
Strategic Public Relations: Consider working with a PR professional to secure media coverage and build your online reputation.

What NOT to Do: Common Mistakes

Buying Followers: This is a guaranteed rejection and could even lead to account suspension.
Submitting False Information: Lying or misrepresenting yourself is a surefire way to get denied.
Using Fake ID: Instagram’s verification process is sophisticated and can detect fraudulent documents.
Paying for Verification: There are no legitimate services that can guarantee Instagram verification for a fee. These are scams.
Spamming the Application: Don’t resubmit your application repeatedly. Wait for Instagram’s response.

Dealing with Rejection: What to Do Next

Rejection is common. Don’t be discouraged!

Understand the Reason: Instagram may provide a brief explanation for the rejection. Pay attention to this feedback.
Improve Your Notability: Focus on securing more media coverage and building your online presence.
Reapply After 30 Days: You can reapply after 30 days, but only do so if you’ve made significant progress in meeting the requirements.

Frequently Asked Questions (FAQs)

1. How long does the Instagram verification process take?

The processing time varies. Some users report hearing back within a few days, while others wait weeks or even months. There’s no guaranteed timeline. Be patient and check your notifications regularly.

2. Can I reapply for verification if I’ve been rejected?

Yes, you can reapply after 30 days from the date of your rejection. However, ensure you’ve made significant improvements to your notability and profile completeness before reapplying.

3. Does having a large number of followers guarantee verification?

No. While a large following can indicate notability, it’s not the sole determining factor. Instagram prioritizes authenticity and media coverage over follower count.

4. What kind of documentation is accepted for verification?

For individuals, Instagram accepts government-issued photo IDs like driver’s licenses, passports, and national ID cards. For businesses, they accept official business documents such as tax filings, articles of incorporation, and utility bills.

5. What if I don’t have any press coverage?

Getting media coverage is crucial. Focus on building relationships with journalists, pitching story ideas, and participating in industry events. Alternatively, focus on building significant social media authority in a niche.

6. Is it possible to lose my verified badge?

Yes. Instagram can revoke your verification badge if you violate their Community Guidelines, sell or transfer your badge, use it to promote services or products in a way that violates their policies, or if your account becomes inactive.

7. Can I verify multiple accounts?

Generally, no. Instagram only verifies one account per person or business. Exceptions are made for language-specific accounts.

8. What should I do if someone is impersonating me on Instagram?

Report the impersonating account to Instagram immediately. Provide evidence that proves your identity and ownership of the account being impersonated. Verification can help prevent future impersonation attempts.

9. Is it worth buying followers or engagement to get verified?

Absolutely not! Buying followers or engagement is against Instagram’s terms of service and will likely result in your application being rejected. It can even lead to account suspension.

10. Does paying for ads on Instagram increase my chances of getting verified?

No. While running ads can increase your visibility, it doesn’t directly impact your verification chances. Verification is based on authenticity, uniqueness, completeness, and notability, not advertising spend.

11. How can I improve my chances of getting verified?

Focus on building a strong online presence, securing media coverage, creating high-quality content, engaging with your audience, and adhering to Instagram’s Community Guidelines.

12. Is there a way to expedite the verification process?

Unfortunately, no. There’s no official way to expedite the verification process. Be patient, ensure your application is complete and accurate, and focus on meeting Instagram’s requirements.

By focusing on building a genuine and notable online presence, you’ll significantly increase your chances of earning that coveted blue checkmark. Good luck!