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Does LinkedIn Sales Navigator Include Premium? The Definitive Guide

The short answer is: No, LinkedIn Sales Navigator does not automatically include LinkedIn Premium. While both are subscription-based services offered by LinkedIn, they are distinct products with separate features and pricing. You’ll need to subscribe to each individually to enjoy their respective benefits. Let’s delve into the nuances of each to understand why this is the case and how to determine which is right for you, or perhaps why you need both.

Understanding LinkedIn’s Subscription Ecosystem

LinkedIn has evolved from a simple professional networking platform into a multifaceted ecosystem offering a range of tools and services to cater to different user needs. Understanding these various subscriptions is key to maximizing your LinkedIn experience and achieving your professional goals.

LinkedIn Premium: Your Enhanced Profile and Networking Experience

LinkedIn Premium is designed primarily for individual professionals looking to enhance their networking, job search, and learning opportunities. Think of it as your personal profile’s turbocharger. It comes in various tiers, including:

Premium Career: This focuses on job seekers, offering features like InMail credits to directly contact recruiters, seeing who viewed your profile, and enhanced job insights.
Premium Business: Aimed at general professionals, this tier provides InMail credits, access to business insights, and expanded search filters.
LinkedIn Learning: Primarily focusing on education and skill development.
Recruiter Lite: Targetted at small businesses that are hiring.

These perks are geared toward personal branding, career advancement, and general networking.

LinkedIn Sales Navigator: A Powerhouse for Sales Professionals

LinkedIn Sales Navigator, on the other hand, is a purpose-built tool specifically designed for sales professionals and businesses looking to generate leads, build relationships, and close deals. It’s all about targeted outreach and identifying potential customers. Sales Navigator equips you with:

Advanced Lead and Account Search: Highly granular filters allow you to pinpoint the ideal prospects based on industry, company size, title, function, and much more.
Lead Recommendations: Sales Navigator uses LinkedIn’s algorithms to suggest potential leads based on your saved accounts and leads.
Sales Insights: Get real-time updates on your leads and accounts, including job changes, company news, and shared connections.
InMail Credits (but different than Premium): Sales Navigator offers a dedicated pool of InMail credits specifically for sales outreach, typically more generous than those offered with Premium Career or Business.
CRM Integration: Sales Navigator seamlessly integrates with popular CRM systems like Salesforce and Microsoft Dynamics 365, streamlining your sales workflow.
TeamLink: See which of your colleagues are connected to your target prospects, enabling warm introductions.

Sales Navigator helps salespeople identify, connect with, and engage with potential customers more effectively, ultimately driving revenue growth.

Why They Are Separate Products

The reason Sales Navigator and Premium are separate subscriptions boils down to their core target audiences and functionalities. Premium caters to a broad audience with individual career aspirations, while Sales Navigator is laser-focused on sales professionals and teams.

Different Value Propositions: Premium emphasizes personal profile enhancement and career advancement, while Sales Navigator is centered around lead generation and sales pipeline management.
Distinct Feature Sets: The features offered in each subscription are tailored to their respective target audiences. Premium offers job search tools, learning resources, and general networking benefits, while Sales Navigator provides advanced search filters, sales insights, and CRM integration.
Pricing Structure: Because of the value proposition and the features offered, both have different pricing structures. While there are many plans, typically Sales Navigator plans are more expensive.

Trying to bundle them together would dilute the value proposition for both segments and potentially make the offerings less attractive to their core users.

Choosing the Right Subscription (Or Both!)

Deciding whether to invest in LinkedIn Premium, Sales Navigator, or both depends entirely on your individual goals and professional needs.

Individual Professionals: If you’re primarily focused on enhancing your profile, networking with peers, and advancing your career, LinkedIn Premium Career or Business might be the best fit. This can also depend on whether you are selling for your own company (a small business) or whether you are job hunting and want to be seen as a stronger candidate.
Sales Professionals: If your primary goal is to generate leads, build relationships with prospects, and drive sales revenue, LinkedIn Sales Navigator is the clear choice. If you need to use the advanced search features and sales specific data to find leads, this is the better option.
The Power Combination: For some professionals, the optimal strategy might be to leverage both LinkedIn Premium and Sales Navigator. This approach allows you to combine the profile enhancement and networking benefits of Premium with the lead generation and sales intelligence capabilities of Sales Navigator. For example, if you are a sales professional using Sales Navigator, having LinkedIn Premium might give you access to LinkedIn Learning, which can help you with sales training.

Ultimately, the decision hinges on your specific objectives, budget, and how actively you plan to utilize the features offered by each subscription.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions about LinkedIn Sales Navigator and Premium to provide even more clarity:

1. Can I get a free trial of Sales Navigator or Premium?

Yes, LinkedIn typically offers free trials for both Sales Navigator and Premium. Check the LinkedIn website for the most up-to-date trial offers and eligibility requirements.

2. What are the different tiers of Sales Navigator?

There are three main tiers of Sales Navigator: Professional, Team, and Enterprise. Each tier offers different features and capabilities, with the higher tiers providing more advanced sales intelligence, CRM integration options, and administrative controls.

3. How does Sales Navigator integrate with my CRM?

Sales Navigator offers native integrations with popular CRM systems like Salesforce and Microsoft Dynamics 365. This allows you to seamlessly import leads and accounts from Sales Navigator into your CRM, track your interactions, and update your sales pipeline.

4. How many InMail credits do I get with Sales Navigator?

The number of InMail credits you receive with Sales Navigator depends on your subscription tier. Typically, Sales Navigator Professional offers 50 InMail credits per month, while the Team and Enterprise tiers may offer more.

5. Can I use Sales Navigator to find leads outside of my network?

Yes, one of the key benefits of Sales Navigator is its ability to identify leads outside of your immediate network using its advanced search filters and lead recommendations. This helps you expand your reach and uncover new opportunities.

6. Is Sales Navigator worth the investment for small businesses?

For small businesses focused on sales growth, Sales Navigator can be a valuable investment. The advanced lead generation capabilities, sales insights, and CRM integration can help small businesses target their ideal customers more effectively and close more deals.

7. Can I share my Sales Navigator subscription with my team?

Only the Sales Navigator Team and Enterprise tiers allow you to share a subscription with your team. These tiers provide administrative controls and reporting features to manage team usage and track performance.

8. How do I cancel my Sales Navigator or Premium subscription?

You can cancel your Sales Navigator or Premium subscription at any time through your LinkedIn account settings. Be sure to review the cancellation terms and conditions to understand any potential fees or refund policies.

9. Does LinkedIn offer discounts on Sales Navigator or Premium?

LinkedIn occasionally offers discounts or promotions on Sales Navigator and Premium subscriptions. Keep an eye on the LinkedIn website and promotional emails for potential savings opportunities.

10. What is Sales Navigator TeamLink?

Sales Navigator TeamLink allows you to see which of your colleagues are connected to your target prospects. This enables you to leverage your team’s network to gain warm introductions and build relationships more effectively.

11. Can I export leads from Sales Navigator?

Yes, you can export leads from Sales Navigator into a CSV file or directly into your CRM system. This allows you to easily manage and track your leads offline or within your existing sales workflows.

12. How often is Sales Navigator’s data updated?

Sales Navigator’s data is continuously updated to ensure accuracy and relevance. LinkedIn leverages its vast network and data sources to provide users with the most up-to-date information on leads and accounts. Regular updates happen as member change companies, job titles, locations and more.

In conclusion, while LinkedIn Sales Navigator and LinkedIn Premium are both valuable tools, they are separate subscriptions catering to distinct needs. Understanding their differences and choosing the right one (or both!) is crucial for maximizing your LinkedIn experience and achieving your professional goals.