How Much Does Kajabi Cost? A Deep Dive into Pricing Plans

So, you’re thinking about joining the ranks of savvy entrepreneurs leveraging Kajabi’s powerful platform, but the big question looms: How much will it actually cost you? Let’s cut straight to the chase. Kajabi offers three primary pricing plans:

• Basic Plan: $149 per month (or $119 per month billed annually)
• Growth Plan: $199 per month (or $159 per month billed annually)
• Pro Plan: $399 per month (or $319 per month billed annually)

Each plan caters to different stages of business growth, offering varying features, limits, and support levels. Deciding which plan is right for you requires a thorough understanding of your specific needs and goals. Choosing the right plan is critical for getting the best value from your investment and avoiding overpaying for features you don’t need.

Understanding Kajabi’s Pricing Structure

Kajabi’s pricing isn’t just about the monthly fee. It’s about what you get for that fee and how it aligns with your business objectives. Think of it as an investment in your online education empire, not just another expense. Let’s unpack each plan in detail.

The Basic Plan: Perfect for Launching Your Vision

The Basic Plan is Kajabi’s entry-level option, designed for entrepreneurs just starting out or those with relatively simple needs. It’s a solid foundation for building your online presence and testing the waters.

• Cost: $149 per month, or $119 per month when billed annually.
• Key Features:
  • 3 Products: Create and sell up to three online courses, memberships, or coaching programs.
  • 3 Pipelines: Automate your marketing and sales funnels with pre-built templates.
  • 10,000 Contacts: Manage your email list and nurture your audience.
  • 1,000 Active Members: Support a community of up to 1,000 paying members.
  • 1 Website: Build a professional website to showcase your brand and products.
  • 1 Admin User: Limited to one administrator account.
  • Kajabi University: Access Kajabi’s comprehensive training resources.

Who is this for? The Basic Plan is ideal for individuals or small businesses who are new to the online course or membership space, or who are looking to validate their idea before committing to a higher plan.

The Growth Plan: Scaling Your Online Business

The Growth Plan is Kajabi’s most popular option, offering a significant upgrade in features and capabilities. It’s designed for businesses that are experiencing growth and need more tools to manage and scale their operations.

• Cost: $199 per month, or $159 per month when billed annually.
• Key Features (includes everything in the Basic Plan, plus):
  • 15 Products: Expand your course and membership offerings.
  • 15 Pipelines: Create more sophisticated and automated marketing campaigns.
  • 25,000 Contacts: Grow your email list and reach a larger audience.
  • 10,000 Active Members: Support a larger paying community.
  • 10 Admin Users: Delegate tasks and collaborate with your team.
  • Affiliate Program: Recruit affiliates to promote your products and expand your reach.
  • Advanced Automations: Streamline your marketing and customer communication.
  • Remove Kajabi Branding: Create a fully branded experience for your customers.

Who is this for? The Growth Plan is suitable for businesses that are generating revenue, have a growing customer base, and need more sophisticated marketing and automation tools. The affiliate program is a particularly attractive feature for those looking to accelerate growth.

The Pro Plan: The Ultimate Powerhouse for Experts

The Pro Plan is Kajabi’s most comprehensive option, designed for established businesses with a large customer base and complex needs. It offers the highest limits and the most advanced features.

• Cost: $399 per month, or $319 per month when billed annually.
• Key Features (includes everything in the Growth Plan, plus):
  • 100 Products: Create a vast library of courses and memberships.
  • 100 Pipelines: Build highly customized and automated marketing funnels.
  • 100,000 Contacts: Manage a massive email list.
  • 20,000 Active Members: Support a thriving and engaged community.
  • 3 Websites: Manage multiple brands or businesses under one account.
  • 25 Admin Users: Enable seamless collaboration across large teams.
  • Code Editor: Customize your website and products with advanced coding options.

Who is this for? The Pro Plan is ideal for established businesses with a large customer base, complex needs, and a team of professionals to manage their online presence. The multiple website feature and code editor offer unparalleled flexibility and customization.

FAQs: Decoding Kajabi’s Pricing Puzzle

Here are some frequently asked questions to further clarify Kajabi’s pricing and help you make the best decision for your business:

1. Does Kajabi offer a free trial?

Yes, Kajabi offers a 14-day free trial so you can explore the platform and see if it’s the right fit for your needs. It’s a great opportunity to build a mini-course, test out the email marketing features, and get a feel for the overall user experience.

2. Are there any transaction fees on Kajabi?

No, Kajabi does not charge any transaction fees on any of its plans. This is a significant advantage over some other platforms that take a percentage of your sales.

3. Can I upgrade or downgrade my Kajabi plan?

Yes, you can upgrade or downgrade your Kajabi plan at any time. The changes will take effect immediately, and your billing will be adjusted accordingly.

4. What payment methods does Kajabi support?

Kajabi integrates seamlessly with Stripe and PayPal, allowing you to accept payments from your customers worldwide.

5. Does Kajabi offer discounts?

Kajabi occasionally offers promotional discounts, especially around holidays or special events. Keep an eye on their website and social media channels for announcements. Choosing the annual billing option offers a substantial discount compared to paying monthly.

6. What happens if I exceed the limits of my plan?

If you exceed the limits of your plan (e.g., contacts, active members), Kajabi will typically prompt you to upgrade to a higher plan to accommodate your growth. In some cases, they might temporarily allow you to exceed the limits, but it’s best to upgrade to avoid any disruption to your business.

7. Does Kajabi offer customer support?

Yes, Kajabi offers excellent customer support through various channels, including email, live chat, and a comprehensive help center. The level of support varies depending on your plan, with higher-tier plans offering priority support.

8. What is Kajabi University?

Kajabi University is a comprehensive training resource that provides you with the knowledge and skills you need to succeed on the platform. It includes video tutorials, articles, and community forums where you can connect with other Kajabi users.

9. Can I use my own domain name with Kajabi?

Yes, you can connect your own domain name to your Kajabi website, creating a professional and branded experience for your customers.

10. What are Kajabi Pipelines?

Kajabi Pipelines are pre-built marketing and sales funnels that automate the process of attracting, engaging, and converting leads into customers. They’re a powerful tool for streamlining your marketing efforts and maximizing your revenue.

11. Is Kajabi worth the cost?

The answer to this question depends on your individual needs and goals. However, many entrepreneurs find that Kajabi is well worth the cost due to its comprehensive features, ease of use, and powerful marketing tools. It’s an all-in-one platform that can save you time, money, and headaches in the long run.

12. What are some alternatives to Kajabi?

While Kajabi is a leading platform, there are alternatives such as Thinkific, Teachable, and Podia. Each platform has its own strengths and weaknesses, so it’s important to research and compare them to find the best fit for your business. Ultimately, Kajabi is known for its marketing features and for being an all-in-one platform.

Choosing the right Kajabi plan is a crucial decision that can significantly impact your online business. By carefully considering your needs, goals, and budget, you can select the plan that will empower you to create, market, and sell your online courses and memberships effectively. Remember to take advantage of the free trial to fully explore the platform before committing to a paid plan. Good luck building your online empire!