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How to Become a Target Model: Your Guide to Landing the Bullseye

Becoming a Target model involves a combination of strategic planning, professional preparation, and a touch of luck. While Target doesn’t have its own internal modeling agency, they partner with various agencies to find talent that represents their diverse customer base. Therefore, your best bet is to sign with a reputable modeling agency that has a history of working with major retailers like Target. From there, you’ll need to build a strong portfolio, consistently market yourself, and be prepared for the audition process.

Understanding the Target Brand and Its Modeling Needs

Target’s brand is all about accessibility, inclusivity, and style. They aim to appeal to a wide range of customers, which is reflected in the diverse models they feature in their campaigns. Therefore, understanding their brand aesthetic is crucial.

What Kind of Model Does Target Look For?

Target seeks models of all ages, sizes, ethnicities, and backgrounds. Diversity is paramount. They need models who can represent various demographics and body types, reflecting the broad spectrum of their consumer base. Whether you’re a child, teenager, adult, or senior, there’s potentially a place for you. Keep in mind that Target also seeks models who can authentically represent the products they are marketing.

Key Attributes Target Models Possess

Beyond physical attributes, Target values models who possess certain personality traits and professional qualities:

Confidence: Target models need to be comfortable in front of the camera and able to project confidence and positivity.
Versatility: The ability to adapt to different styles and poses is essential for representing a wide range of products.
Professionalism: Punctuality, reliability, and a positive attitude are highly valued.
Authenticity: Target seeks models who can connect with their audience on a personal level and represent the brand authentically.
Relatability: Target aims to depict everyday people in their advertising, making relatability a highly sought-after trait.

Steps to Becoming a Target Model

Now that you understand what Target looks for, let’s outline the steps you can take to increase your chances of becoming a model for them.

1. Build a Professional Portfolio

Your portfolio is your calling card. It should showcase your range as a model and highlight your best features.

Professional Photoshoot: Invest in a professional photoshoot with a photographer experienced in commercial modeling.
Variety of Shots: Include a mix of headshots, full-body shots, and action shots. Demonstrate your ability to pose in different styles and with different expressions.
Target-Specific Shots: Consider including shots that align with Target’s brand aesthetic. Think bright colors, casual wear, and relatable scenarios.
Update Regularly: Keep your portfolio updated with your latest work.

2. Research and Contact Modeling Agencies

As mentioned, Target works with modeling agencies to source their talent. Therefore, signing with a reputable agency is crucial.

Identify Relevant Agencies: Research agencies that specialize in commercial modeling and have a track record of working with major retailers. Some agencies that often work with Target include Wilhelmina Models, Ford Models, and LA Models.
Prepare Your Submission: Most agencies have online submission guidelines. Follow these guidelines carefully and include your portfolio, measurements, and contact information.
Attend Open Calls: Some agencies hold open calls where aspiring models can meet with agents in person. This is a great way to make a personal connection and showcase your personality.

3. Network and Market Yourself

Networking is crucial in the modeling industry.

Attend Industry Events: Attend fashion shows, photography workshops, and other industry events to meet photographers, stylists, and other models.
Use Social Media: Create a professional social media presence. Showcase your work, connect with industry professionals, and engage with your followers.
Freelance Opportunities: Consider taking on freelance modeling jobs to gain experience and build your portfolio.

4. Nail the Audition Process

Once you’re signed with an agency, they will submit you for auditions (also called “go-sees”).

Prepare Thoroughly: Read the audition brief carefully and understand the client’s needs.
Dress Appropriately: Choose an outfit that aligns with the brand’s aesthetic.
Be Punctual: Arrive on time for the audition.
Be Confident and Professional: Introduce yourself with confidence and be prepared to answer questions about your experience.
Follow Instructions: Listen carefully to the casting director’s instructions and follow them precisely.

5. Maintain a Professional Attitude

Even after landing a Target modeling gig, it’s crucial to maintain a professional attitude.

Be Reliable: Show up on time and prepared for all shoots.
Be Respectful: Treat everyone on set with respect, from the photographer to the makeup artist.
Be Adaptable: Be willing to adapt to changing circumstances and take direction from the creative team.

Frequently Asked Questions (FAQs)

1. Do I need to be a certain height or size to be a Target model?

Not necessarily. While traditional modeling often has strict height and size requirements, Target prioritizes diversity and inclusivity. They use models of various heights and sizes to represent their diverse customer base. However, being within a common size range for clothing may be beneficial, as it simplifies wardrobe considerations.

2. What kind of experience do I need to become a Target model?

While previous modeling experience is helpful, it’s not always required. A strong portfolio and a professional attitude can be just as important. Target often looks for fresh faces and models who can authentically represent their brand.

3. How much do Target models get paid?

The pay for Target models varies depending on several factors, including the scope of the project, the model’s experience, and the agency representing them. Pay can range from a few hundred dollars for a local print ad to several thousand dollars for a national campaign.

4. Do I need to be signed with an agency to work with Target?

While it’s possible to find work independently, it’s highly recommended to sign with a reputable modeling agency. Agencies have established relationships with companies like Target and can significantly increase your chances of getting booked for jobs.

5. What are some common mistakes aspiring Target models make?

Some common mistakes include: having a poor portfolio, not researching agencies properly, being unprofessional, and not understanding the Target brand.

6. What are some tips for creating a strong modeling portfolio?

Invest in professional photography, showcase your versatility, include a variety of shots, and keep your portfolio updated.

7. How can I find reputable modeling agencies?

Research online, ask for recommendations from other models, and check with reputable industry organizations.

8. Is there an age limit for becoming a Target model?

No, there is no specific age limit. Target hires models of all ages to represent their diverse customer base.

9. What if I don’t live near a major city with modeling agencies?

You can still submit your portfolio online to agencies located in major cities. Many agencies are willing to work with models who live outside of their immediate area, especially if they see potential.

10. How important is social media for aspiring Target models?

Social media can be a powerful tool for showcasing your work, connecting with industry professionals, and building your brand. However, it’s important to maintain a professional and positive online presence.

11. What should I wear to a Target modeling audition?

Wear something that is clean, well-fitting, and showcases your personal style. Avoid anything too flashy or distracting. Jeans and a simple top are often a good choice.

12. How long does it take to become a Target model?

There is no set timeline. It can take weeks, months, or even years to break into the modeling industry and land a Target campaign. Persistence, hard work, and a positive attitude are key.

Becoming a Target model takes dedication, perseverance, and a genuine understanding of the brand. By following these steps and continually refining your craft, you can increase your chances of landing that coveted spot. Remember to stay true to yourself, embrace your unique qualities, and never give up on your dreams. Good luck!