How to Change a Business Address on Google: A Step-by-Step Guide

Changing your business address on Google is crucial for maintaining an accurate online presence and ensuring customers can find you easily. The process involves updating your Google Business Profile (GBP), formerly known as Google My Business. Here’s the definitive guide: Sign in to your Google Business Profile dashboard, select the “Info” tab, locate the “Address” section, click the pencil icon to edit, enter your new address, and then submit your changes for review. Google may require verification of the new address before it goes live, so be prepared to follow their verification procedures.

Verifying Your Business Address on Google

The importance of an accurate online presence cannot be overstated. A correct business address ensures your customers can find your location accurately, bolstering your reputation and improving discoverability in local search results. Let’s dive deeper into each of these crucial steps.

Step 1: Accessing Your Google Business Profile Dashboard

First things first, you need to access your Google Business Profile dashboard. Make sure you are logged into the Google account that you used to claim and verify your business. Navigate to Google Business Profile or search for your business name on Google and click the “Manage Now” button if it appears. This will take you to the management interface where you control your business’s online information. This is your digital command center, so treat it with respect!

Step 2: Navigating to the “Info” Tab

Once you’re in your dashboard, look for the “Info” tab on the left-hand menu. This is where you’ll find all the essential details about your business, including its name, address, phone number, website, and hours of operation. Think of it as your business’s digital DNA – it’s vital to keep it accurate.

Step 3: Locating and Editing the “Address” Section

Within the “Info” tab, scroll down until you find the “Address” section. You’ll likely see your current address listed there. To edit, click on the pencil icon located to the right of the address. This will open up the address editor.

Step 4: Entering Your New Business Address

Carefully enter your new business address into the provided fields. Double-check for accuracy. A simple typo can send customers to the wrong location. This is especially important for businesses located in complexes or buildings with multiple suites.

Step 5: Submitting Your Changes for Review

After entering your new address, click the “Apply” button to submit your changes. Google will review the changes to ensure accuracy and prevent fraudulent updates. This process can take anywhere from a few hours to a few days, so be patient.

Step 6: Address Verification – If Required

In some cases, Google may require you to verify your new address. This is a crucial step to ensure the legitimacy of your business. Here are the most common verification methods:

• Postcard Verification: Google will send a postcard to your new address with a unique verification code. Once you receive the postcard, you’ll need to enter the code into your Google Business Profile dashboard.
• Phone Verification: You might be able to verify your address via a phone call. Google will call your business phone number and provide you with a verification code.
• Email Verification: In some cases, Google may send a verification code to your business email address.
• Video Verification: In certain situations, Google may ask you to record a short video showcasing your business. This could involve demonstrating your business signage, equipment, or the interior of your premises.

Important Considerations:

• Consistency is Key: Ensure that your new address is consistent across all online platforms, including your website, social media profiles, and other online directories.
• Update Local Listings: Don’t forget to update your address on other local listing sites like Yelp, Bing Places, and industry-specific directories.
• Monitor Your Listing: After updating your address, regularly monitor your Google Business Profile to ensure that the changes are accurate and that your business is appearing correctly in search results.
• Wait for the Review Process: Allow Google time to review and approve the address change. Do not make repetitive submissions as this could slow down the process.
• Keep Documentation Handy: Be prepared to provide supporting documentation, such as a utility bill or business license, if Google requests it for verification purposes.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions about changing your business address on Google:

1. How long does it take for the address change to be reflected on Google?

The review process can take anywhere from a few hours to a few days. In some cases, it might take longer if Google requires additional verification. Be patient and monitor your dashboard for updates.

2. What if I don’t have a physical storefront? Can I still have a business address on Google?

Yes, you can. If you operate a service-area business (SAB) that doesn’t serve customers at your business address, you can hide your address from the public. You’ll still need to provide an address for verification purposes, but it won’t be displayed on your Google Business Profile.

3. What happens if I move to a different city or state?

The process is the same as changing your address within the same city. However, Google may require more stringent verification measures, especially if you’re moving a significant distance.

4. My address change is pending for a long time. What should I do?

First, ensure that you have followed all the verification steps required by Google. If the issue persists, you can contact Google Business Profile support for assistance. Be prepared to provide documentation to support your address change.

5. Can I change my business address without verification?

While you can submit the address change without immediate verification, Google may eventually require verification to ensure the accuracy of the information. Unverified addresses may impact your visibility in search results.

6. I manage multiple business locations. How do I change the address for each location?

If you manage multiple locations through a single Google Business Profile account, you’ll need to update the address for each location individually by navigating to each location’s dashboard and following the steps outlined above.

7. Will changing my business address affect my search ranking?

Potentially, yes. Address accuracy is a ranking factor. Updating your address ensures Google has the most accurate information, which can positively impact your local search ranking. However, a sudden change without proper verification might temporarily affect your ranking until the change is fully processed and verified.

8. What if I made a mistake when entering my new address?

Simply go back to the “Info” tab, locate the “Address” section, and click the pencil icon to edit the address again. Correct the mistake and resubmit the changes.

9. Can someone else change my business address on Google without my permission?

While it’s unlikely, it’s possible if someone claims your business listing without your authorization. Regularly monitor your Google Business Profile to ensure that your business information is accurate and that you are the verified owner. If you suspect unauthorized changes, contact Google Business Profile support immediately.

10. I’m using a virtual office address. Will that cause any problems?

Using a virtual office address is generally acceptable, but be transparent. Google may require additional verification to confirm that you genuinely operate a business at that location. Having clear signage and being able to receive mail at the virtual office address can help with verification.

11. How do I hide my business address on Google Business Profile?

If you operate a service-area business and don’t want your physical address displayed, go to your Google Business Profile dashboard, navigate to the “Info” tab, and find the “Address” section. Clear the address field. You will then be prompted to specify your service areas.

12. My business is temporarily closed at its current location. Should I change the address?

No. In this case, do not change the address. Instead, mark your business as temporarily closed in your Google Business Profile. This lets customers know that you are not currently operating at that location, but will return in the future. Only change your address when you are permanently moving to a new location.