How to Change Your Domain Name on Shopify: A Definitive Guide

Changing your domain name on Shopify can feel like navigating a labyrinth, but fear not! It’s a process achievable by anyone with the right guidance. In a nutshell, here’s how you swap out your old domain for a shiny new one: you need to purchase your new domain, connect it to your Shopify store, set it as the primary domain, and then carefully redirect your old domain to ensure a seamless transition for your customers. This is crucial for maintaining your SEO ranking and ensuring customer satisfaction.

Navigating the Domain Name Change: A Step-by-Step Breakdown

Changing your domain name is more than just swapping one URL for another; it’s about preserving your brand’s integrity and minimizing disruption. Here’s a detailed, step-by-step breakdown of the entire process:

1. Secure Your New Domain Name

Before you even think about touching your Shopify settings, acquire your desired domain name. You have two primary options:

• Purchase through Shopify: This is the easiest option. Shopify handles the technical setup, automatically connecting the domain to your store. Go to Settings > Domains > Buy a new domain within your Shopify admin.
• Purchase from a Third-Party Registrar: Companies like GoDaddy, Namecheap, or Google Domains offer a wide selection of domains. After purchasing, you’ll need to connect the domain to your Shopify store manually.

2. Connecting Your New Domain to Shopify

The method for connecting your domain varies depending on where you purchased it:

• Shopify-Purchased Domain: Shopify handles the connection automatically, which is one of the biggest advantages of buying directly through them.

• Third-Party Domain:

  • Update DNS Settings: In your domain registrar’s control panel, find the DNS settings. You’ll need to update the A record and CNAME record. Typically, the A record should point to Shopify’s IP address: 23.227.38.65. The CNAME record for www should point to shops.myshopify.com.
  • Connect in Shopify: In your Shopify admin, go to Settings > Domains > Connect existing domain. Enter your domain name and follow the instructions to verify the connection. Shopify will verify if the DNS settings are correctly set up.

3. Setting Your New Domain as the Primary Domain

Once your new domain is connected, you need to designate it as the primary domain. This is the domain customers will see in the address bar when they visit your store.

• Go to Settings > Domains in your Shopify admin.
• Find the domain you want to make primary and click “Make primary“.
• Shopify will automatically update your storefront to use the new primary domain.

4. Implementing 301 Redirects: The Cornerstone of a Smooth Transition

This is, arguably, the most critical step. Failing to properly redirect your old domain can lead to lost traffic, broken links, and a significant dip in your SEO ranking.

• Automatic Redirection (Recommended): If you purchased your old domain through Shopify, the platform often provides an automatic redirection feature. Look for an option like “Redirect all traffic to this domain” within the domain settings.
• Manual Redirection (Third-Party Domains): This involves setting up 301 redirects within your domain registrar’s control panel. A 301 redirect tells search engines that your old page has permanently moved to a new location (your new domain). Each registrar’s interface differs, so consult their documentation for specific instructions. This often involves editing your .htaccess file or utilizing redirect tools provided by the registrar.
• Consider a Shopify App: While manual redirects are ideal, using a Shopify app for redirects can be beneficial, especially for large stores. Apps like “Easy Redirects” or “SEO Redirects” automate the process of setting up 301 redirects for individual pages.

5. Updating Links and Mentions

Don’t forget about the content within your website and any external references. Review and update:

• Internal Links: Ensure all internal links within your Shopify store point to the new domain.
• Social Media Profiles: Update your website URL on all social media profiles.
• Marketing Materials: Revise any printed or digital marketing materials to reflect the new domain.
• Email Signatures: Update your email signatures and any automated email templates.
• Paid Advertising Campaigns: Update your domain in any Google Ads, Facebook Ads, or other paid advertising campaigns.

6. Monitoring and Testing

After implementing the changes, thoroughly test your website. Use browser developer tools to verify 301 redirects are functioning correctly. Monitor your website’s performance using Google Analytics to ensure traffic is flowing as expected.

FAQs: Conquering Your Domain Change Concerns

Here are some common questions that arise when changing your domain name on Shopify.

1. Will changing my domain name hurt my SEO?

Yes, it can initially impact your SEO if not handled correctly. Improper redirection leads to lost backlinks and search engine confusion. Implementing 301 redirects meticulously mitigates this risk. Monitor your search engine rankings after the change.

2. How long does it take for DNS changes to propagate?

DNS propagation can take up to 48 hours, although it often happens much faster. During this time, some users might still be directed to your old domain, while others will see the new one.

3. What happens to my email address associated with the old domain?

You’ll need to set up new email addresses associated with the new domain. Most domain registrars offer email hosting or forwarding services. Remember to update all your contact information across platforms.

4. Can I use the old domain for something else after redirecting it?

While technically possible, it’s generally not recommended to reuse your old domain for a completely different purpose immediately after redirecting it. This could confuse both users and search engines. Keeping it purely as a redirect for an extended period (at least a year) is advised.

5. What if I want to revert back to my old domain?

Reverting is possible, but not recommended unless absolutely necessary. You’d need to reverse the steps, setting the old domain as primary and redirecting the new one back to the old. This can further complicate your SEO and confuse customers.

6. Do I need a Shopify plan upgrade to use a custom domain?

No, all Shopify plans allow you to connect a custom domain. Even the Basic Shopify plan supports this feature.

7. How do I know if my 301 redirects are working correctly?

Use a 301 redirect checker tool online. Enter your old URL and verify that it redirects to the corresponding page on your new domain. Your browser’s developer tools (Network tab) can also confirm the 301 status code.

8. What happens if I forget to redirect my old domain?

If you don’t redirect, visitors who type in your old domain will encounter an error page. You’ll also lose valuable traffic and SEO authority. Search engines will eventually de-index your old domain.

9. Should I change my domain name if I’m just rebranding?

A domain name change is a significant decision. Consider the impact on your SEO and brand recognition. If rebranding is minor, maintaining the same domain is preferable. However, a new domain might be necessary for substantial brand shifts.

10. Can I use multiple domains for my Shopify store?

Yes, you can connect multiple domains, but you must designate one as the primary domain. Additional domains will typically redirect to the primary domain.

11. What if I’m moving my entire store to a new Shopify account?

This is a more complex process. You’ll need to export your products, customers, and other data from your old store and import them into the new one. Connect your domain to the new store and redirect the old one. Ensure all data is transferred accurately.

12. Is it possible to change my domain name on Shopify without any downtime?

While minimizing downtime is crucial, some brief downtime is possible during DNS propagation. Thorough planning and proper execution of 301 redirects are vital to minimize any impact.

Changing your domain name requires careful planning and precise execution. By following these steps and addressing these FAQs, you can navigate the process with confidence and maintain a thriving online presence. Remember, a well-executed domain name change can be a positive step for your business, improving brand recognition and setting the stage for future growth.