How to Connect People on LinkedIn: The Expert’s Guide

Connecting with the right people on LinkedIn is more than just clicking a button; it’s about building a strategic network that fuels your career or business goals. You connect people on LinkedIn primarily by searching for individuals using the search bar, browsing suggested connections in the “My Network” tab, importing your email contacts, participating in relevant groups and engaging with content, and always, always sending a personalized connection request that explains why you want to connect with them.

Building Your LinkedIn Powerhouse: A Deeper Dive

Let’s break down these methods and unpack the secrets to maximizing your connection success:

1. The Strategic Search Bar: Your LinkedIn Compass

The LinkedIn search bar isn’t just a place to type names; it’s a portal to finding laser-targeted connections. Master these search tactics:

• Keywords: Use specific job titles, skills, or industries relevant to your goals. For example, instead of “Marketing,” try “Digital Marketing Manager SaaS.”
• Filters: Leverage LinkedIn’s powerful filters to narrow your search by location, company, industry, school, connections, and more. Want to connect with alumni from your university working in renewable energy in California? The filters make it happen.
• Boolean Search: Unleash the power of Boolean operators (AND, OR, NOT) to refine your search further. “Marketing AND ‘Content Strategy’ NOT Intern” will yield more relevant results than a simple keyword search.

2. “My Network”: Your Personalized Connection Hub

LinkedIn’s “My Network” tab is algorithmically curated to suggest connections based on your profile, activity, and existing network. Don’t just blindly click “Connect.” Instead:

• Analyze the Suggestions: Are they relevant to your industry or goals? Do you share common connections or interests?
• Common Ground: Identify the reason why LinkedIn suggests you to connect to specific individuals, is it a common contact? A common professional goal? A common school?
• Don’t Be Afraid to Explore: Click on their profile to learn more before sending a request. A quick review can reveal shared interests or valuable insights.

3. Importing Contacts: Leverage Your Existing Network

Importing your email contacts is a quick way to find people you already know. However, a word of caution:

• Segment Your Contacts: Consider segmenting your contacts before importing. LinkedIn might offer you the ability to find contacts from one email specifically or allow you to filter. Connect strategically to ensure you are not overwhelming people.
• The Personal Touch Still Matters: Even if you’ve emailed someone before, a personalized message adds a human element and increases your connection rate.
• Privacy Considerations: Be mindful of privacy expectations when importing contacts.

4. Groups: Where Common Interests Converge

LinkedIn Groups are goldmines for finding like-minded professionals.

• Find Relevant Groups: Search for groups related to your industry, skills, or interests.
• Engage Authentically: Participate in discussions, share valuable insights, and ask thoughtful questions. This demonstrates your expertise and makes you visible to other members.
• Direct Messaging: Once you’ve established a rapport, you can directly message group members, even if you’re not connected. Use this privilege judiciously and respectfully.

5. Content Engagement: The Art of the Subtle Connection

Liking, commenting, and sharing relevant content is a powerful way to attract attention and build relationships.

• Thoughtful Comments: Don’t just say “Great post!” Provide insightful feedback or ask a follow-up question.
• Share Strategically: Share content that aligns with your expertise and adds value to your network.
• Tag Thoughtfully: If you’re sharing someone else’s content, tag them appropriately to acknowledge their contribution.

6. The Personalized Connection Request: The Key to Acceptance

The default LinkedIn connection request is a missed opportunity. Always personalize your message:

• Reference Shared Interests: Mention a common connection, a shared group, or a piece of content they created.
• State Your Purpose: Briefly explain why you want to connect. Are you interested in their work, seeking advice, or simply expanding your network within their industry?
• Keep It Concise: Aim for a brief, engaging message of no more than 2-3 sentences.
• Proofread: Errors make you look careless.

Beyond the Basics: Advanced Connection Strategies

• Utilize LinkedIn Sales Navigator: This paid tool offers advanced search filters, lead recommendations, and insights that can dramatically improve your connection success.
• Attend Industry Events (Virtually or In-Person): Connect with people you meet at conferences, webinars, and networking events on LinkedIn afterwards.
• Ask for Introductions: Leverage your existing network to get introduced to people you want to connect with.

FAQs: Demystifying LinkedIn Connections

Here are answers to some frequently asked questions about making connections on LinkedIn:

1. What is the ideal number of connections to have on LinkedIn?

There isn’t a magic number, but aim for at least 500 connections. Having a large network increases your visibility and opens doors to new opportunities. Focus on quality over quantity, though, and build a network of relevant professionals.

2. How do I find people in a specific company on LinkedIn?

Use the LinkedIn search bar and type the company name. Then, navigate to the “People” tab. You can further refine your search using keywords like job titles or skills.

3. Can I connect with someone I don’t know on LinkedIn?

Yes, but personalization is crucial. Explain why you want to connect and how you believe you can mutually benefit from the connection. Avoid generic requests.

4. What should I do if someone ignores my connection request?

Don’t take it personally. People are busy. You can try sending a follow-up message after a few weeks, but avoid being pushy. It’s best to focus on building relationships with people who are responsive.

5. How can I increase my LinkedIn connection acceptance rate?

• Optimize your profile: A complete and professional profile increases credibility.
• Personalize your requests: Show genuine interest in the person you’re connecting with.
• Engage with their content: Like, comment, and share their posts before sending a connection request.

6. Is it okay to connect with recruiters on LinkedIn?

Absolutely! Recruiters are valuable connections. Personalize your request and express your interest in potential opportunities.

7. How do I disconnect with someone on LinkedIn?

Go to their profile, click the “More” button (three dots), and select “Remove Connection.” LinkedIn won’t notify the person.

8. What’s the difference between following someone and connecting with them?

Following allows you to see their posts in your feed without being directly connected. Connecting establishes a two-way relationship, allowing you to message them directly and see their connections.

9. How do I find alumni from my university on LinkedIn?

Use the LinkedIn search bar and type your university name. Go to the university’s LinkedIn page, then click on the “Alumni” tab. You can filter alumni by location, industry, skills, and more.

10. Can I send connection requests in bulk on LinkedIn?

While technically possible through some automation tools, it’s strongly discouraged. Mass, impersonal requests are often flagged as spam and can damage your reputation.

11. How do I write a compelling personalized connection request?

Start by mentioning something specific that caught your attention, like a recent post, a shared connection, or their work in a particular area. Briefly explain why you want to connect and how you believe you can mutually benefit from the connection. Keep it concise and professional.

12. Are there any limits to the number of connection requests I can send on LinkedIn?

Yes, LinkedIn has implemented limits to prevent spamming. The exact number varies, but exceeding it can result in your account being restricted. Focus on sending quality, personalized requests to avoid triggering these limits. LinkedIn has a weekly limit of around 100 connection requests in order to maintain a high level of quality on their platform.

By mastering these strategies and answering these FAQs, you’ll be well on your way to building a thriving LinkedIn network that unlocks new opportunities and propels you toward your goals. Remember, consistency and genuine engagement are key. Happy connecting!