Creating a New ASIN on Amazon: A Comprehensive Guide for Sellers

Creating a new Amazon Standard Identification Number (ASIN) is a fundamental step for any seller looking to list a product on the world’s largest online marketplace. It involves providing Amazon with all the necessary product information, images, and relevant details to ensure your item is accurately represented and easily discoverable by potential customers. The process generally breaks down into the following steps:

1. Determine if your product already exists: Before creating a new ASIN, rigorously search Amazon to confirm that your product isn’t already listed. Use detailed keywords and variations of your product’s name. If you find a similar product, consider selling under the existing ASIN. Creating duplicate listings can lead to account suspension.

2. Access the “Add a Product” tool: From your Seller Central account, navigate to “Inventory” > “Add a Product.” This will take you to Amazon’s product listing interface.

3. Select “Create a new product listing”: On the “Add a Product” page, you’ll typically see options to search for existing products or create a new one. Choose the option that allows you to create a new listing.

4. Choose the appropriate product category: Carefully select the category that best describes your product. This is crucial for search visibility and proper indexing. Amazon uses categories to classify products and connect them with relevant customer searches.

5. Fill out the required product information: This is where the bulk of the work lies. You’ll need to provide essential details, including:

   • Product Title: This should be clear, concise, and incorporate relevant keywords.
   • Brand Name: Ensure you have the rights to use the brand name. If you’re selling a generic product, you may need to register a brand or use “Generic” as the brand name.
   • Manufacturer: The name of the company that makes the product.
   • Product ID: This can be a UPC, EAN, or ISBN depending on the product category. If you don’t have one, you might need to apply for a GTIN Exemption.
   • Key Product Features (Bullet Points): Highlight the main benefits and selling points of your product in a concise and compelling manner.
   • Product Description: Provide a detailed and informative description of your product. Include specifications, features, and any other relevant information.
   • Images: High-quality images are essential. Amazon has strict image requirements, so ensure your images meet those standards. Use multiple images to showcase your product from different angles.
   • Price: Set a competitive price that reflects the value of your product.
   • Quantity: Specify the number of units you have in stock.
   • Variations (if applicable): If your product comes in different sizes, colors, or other variations, create a parent-child relationship to group them together.
   • Search Terms: Enter relevant keywords that customers might use to search for your product.

6. Submit your listing: Once you’ve filled out all the required information and uploaded your images, review everything carefully and submit your listing.

7. Wait for Amazon’s approval: Amazon will review your listing to ensure it meets their guidelines and policies. This process can take a few hours or even a few days.

8. Your ASIN is created: Once approved, your product will be assigned a unique ASIN and will be live on Amazon. You can then start selling!

Frequently Asked Questions (FAQs) about Creating ASINs

Q1: What is an ASIN and why is it important?

An ASIN (Amazon Standard Identification Number) is a unique 10-character alphanumeric identifier assigned by Amazon to each product listed on its marketplace. It’s crucial because it allows Amazon to track and manage its vast product catalog efficiently, helps customers find specific products, and prevents duplicate listings. It’s your product’s digital fingerprint within the Amazon ecosystem.

Q2: What are the different types of product IDs required by Amazon?

Amazon requires a product ID for most listings. The most common types are:

• UPC (Universal Product Code): A 12-digit barcode commonly used in North America.
• EAN (European Article Number): A 13-digit barcode used primarily in Europe.
• ISBN (International Standard Book Number): A 10 or 13-digit identifier for books.
• GTIN (Global Trade Item Number): A collective term for UPCs, EANs, and other global trade identifiers.

Q3: What is a GTIN Exemption and how do I apply for it?

A GTIN Exemption allows you to list products on Amazon without a standard product ID (UPC, EAN, etc.). This is often necessary for private label products, handmade items, or products that don’t have a GTIN assigned by the manufacturer. To apply for a GTIN Exemption, you must provide evidence that your product qualifies, such as:

• Proof of manufacturing: Documentation showing you manufacture the product yourself.
• Brand ownership: Documentation proving you own the brand of the product.
• Product images: Clear images of the product and its packaging. Apply through the Amazon Seller Central Help section.

Q4: How do I choose the right product category?

Choosing the correct product category is essential for discoverability and relevance. Here’s how:

• Browse Amazon: Search for similar products and see what categories they’re listed in.
• Use Amazon’s Product Classifier: This tool helps you find the most appropriate category based on your product’s features.
• Read the Category Guidelines: Each category has specific guidelines and requirements.

Q5: What are Amazon’s image requirements for product listings?

Amazon has strict image requirements to ensure a consistent and professional shopping experience:

• Main image: Must be on a pure white background (RGB 255, 255, 255).
• Image size: At least 1000 x 1000 pixels to enable zoom functionality.
• Image format: JPEG (.jpg or .jpeg), TIFF (.tif), or GIF (.gif).
• Product must fill at least 85% of the image frame.
• No watermarks, logos, or promotional text in the main image.

Q6: How do I create product variations (parent-child relationships)?

Product variations are used when a product comes in different sizes, colors, or other variations. To create variations:

1. Choose a Variation Theme: Common themes include size, color, and scent.
2. Create a Parent ASIN: This is the main listing that groups all the variations together. The parent ASIN is not a purchasable product.
3. Create Child ASINs: These are the individual variations that customers can purchase.
4. Link Parent and Child ASINs: Through the “Variations” tab in the listing creation process.

Q7: What are the best practices for writing a compelling product title and description?

• Product Title:
  • Include relevant keywords.
  • Keep it concise and easy to read (typically under 200 characters).
  • Include key attributes like brand, model number, and product type.
• Product Description:
  • Highlight key features and benefits.
  • Use bullet points for readability.
  • Include technical specifications if relevant.
  • Write in clear and engaging language.
  • Address potential customer questions or concerns.

Q8: How do I optimize my product listing for search?

To optimize your listing for search, focus on:

• Keywords: Research and use relevant keywords in your title, bullet points, description, and search terms.
• Search Terms: Utilize the backend search terms field to add additional relevant keywords that might not fit naturally in your other text.
• High-Quality Images: Visually appealing images can increase click-through rates.
• Competitive Pricing: Price your product competitively to attract customers.

Q9: What happens if my listing is rejected by Amazon?

If your listing is rejected, Amazon will provide a reason. Review the reason carefully and make the necessary corrections. Common reasons include:

• Violation of Amazon’s policies.
• Missing or incorrect information.
• Poor quality images.
• Prohibited products. Once you’ve made the corrections, resubmit your listing.

Q10: How long does it take for Amazon to approve a new ASIN?

The approval time can vary depending on several factors, including the product category, the completeness of your listing, and Amazon’s current workload. Generally, it takes a few hours to a few days.

Q11: Can I edit my product listing after it’s been created?

Yes, you can edit your product listing after it’s been created. Go to “Inventory” > “Manage Inventory” in your Seller Central account. Find the product you want to edit and click the “Edit” button.

Q12: What are some common mistakes to avoid when creating a new ASIN?

• Creating duplicate listings: Always check if the product already exists on Amazon.
• Using inaccurate or misleading information: Be honest and accurate in your product description.
• Violating Amazon’s policies: Familiarize yourself with Amazon’s Seller Central guidelines.
• Using low-quality images: Invest in professional-looking images.
• Ignoring customer reviews: Pay attention to customer feedback and address any concerns.

Creating a new ASIN on Amazon can seem daunting at first, but by following these steps and understanding the best practices, you can successfully list your products and start selling on the world’s largest online marketplace. Remember, thorough preparation and attention to detail are key to maximizing your success on Amazon.