Riding the Sound Wave: Unlocking Trending Audios on Instagram

So, you’re looking to crack the code of Instagram’s sonic landscape and tap into those viral audio trends? You’ve come to the right place. In short, to find trending audios on Instagram, you primarily need to actively browse the Reels feed, paying close attention to the audio icon and the “trending” arrow. Regularly explore content from accounts in your niche, save audios that resonate with you, and utilize Instagram’s search function using relevant keywords. Also, follow trend forecasting accounts and utilize third-party tools for deeper analytics. Finally, keep your ear to the ground—listen to what’s popular outside of Instagram and see if it translates. Now, let’s dive deep into the specifics.

Decoding the Instagram Soundscape

Finding trending audio on Instagram isn’t about luck; it’s about strategy. It’s about understanding the platform’s algorithm and, more importantly, understanding its users. Here’s a breakdown of effective strategies you can employ to discover those coveted tracks:

The Reels Feed: Your Primary Source

The Reels feed is ground zero for discovering trending audio. This is where the algorithm pushes content it believes you’ll find engaging, based on your past interactions. Here’s how to maximize your findings within the feed:

• Pay Attention to the Indicators: Keep an eye out for the upward-pointing arrow next to the audio title. This is Instagram’s way of telling you the audio is currently trending. Additionally, observe the number of Reels using that particular audio. A high number indicates popularity.
• Immerse Yourself: The more time you spend scrolling through Reels, the more data the algorithm has to understand your preferences. Actively like, comment on, and save Reels with audio that aligns with your niche.
• Explore Niche-Specific Content: Instagram’s algorithm learns quickly. Follow accounts that operate within your niche. This will increase the likelihood of seeing Reels with relevant and trending audio tailored to your specific audience.

Instagram’s Search Function: A Powerful Tool

Don’t underestimate the power of Instagram’s search bar. It’s not just for finding accounts; you can also use it to search for audio.

• Keyword Searches: Use relevant keywords related to your niche or topics you’re interested in. For example, if you’re a fitness influencer, try searching “fitness motivation music” or “workout song.”
• Explore Tab: Instagram’s Explore tab can also reveal popular content and audios. The algorithm curates this page based on your interests, so regularly check it for new trends.

Leveraging Saves and Bookmarks: Build Your Library

When you come across a Reel with audio that catches your ear, don’t hesitate to save it.

• Save Audios for Later: The “save audio” function is a goldmine. By saving audios, you’re creating a library of potential sounds to use in your own Reels.
• Organize Your Saves: Although Instagram doesn’t currently offer extensive organization for saved audios, you can mentally categorize them based on mood, topic, or style.

Monitoring Influencers and Competitors: Learn from the Best

Keep a close watch on what other creators in your space are doing.

• Track Their Audio Choices: Pay attention to the audio choices of influencers and competitors in your niche. If they’re consistently using certain audios, chances are those audios are trending.
• Analyze Their Engagement: Observe which Reels receive the most engagement (likes, comments, shares). Often, the audio plays a significant role in the Reel’s success.

External Trend Forecasting: Keeping an Ear to the Ground

Sometimes, the best way to find trending audio on Instagram is to look outside of Instagram.

• TikTok’s Influence: TikTok is often the breeding ground for viral sounds that eventually make their way to Instagram. Monitor TikTok’s trending audio charts and hashtags.
• Music Streaming Platforms: Keep an eye on trending songs and artists on platforms like Spotify, Apple Music, and YouTube Music. Popular songs often translate well into Reels.
• Trend Reporting Websites and Accounts: Numerous websites and social media accounts specialize in identifying and reporting on emerging trends. Follow these resources to stay ahead of the curve.

Utilize Third-Party Tools: Analytics and Insights

Several third-party tools can provide valuable insights into trending audio on Instagram.

• Social Media Analytics Platforms: Tools like Sprout Social, Hootsuite, and Later offer analytics features that can help you track the performance of your Reels and identify which audios are resonating with your audience.
• Dedicated Audio Trend Trackers: Some tools are specifically designed to track trending audio on social media platforms. Research and experiment with different options to find one that suits your needs.

FAQs: Demystifying Instagram Audio Trends

Let’s address some common questions you might have about finding and using trending audio on Instagram.

1. How often do audio trends change on Instagram?

Audio trends can change rapidly, sometimes within days or even hours. Staying current requires constant monitoring of the Reels feed and other trend indicators.

2. Can I use any song I find on a music platform on Instagram?

No. You must use audio available within Instagram’s audio library to avoid copyright infringement. Using copyrighted music without permission can result in your Reel being muted or removed.

3. Is there a way to see a list of the most popular audios on Instagram right now?

Instagram doesn’t provide a dedicated “top 10” list of trending audios. However, the Reels feed, Explore tab, and third-party tools can help you identify popular sounds.

4. How can I tell if an audio is trending beyond just seeing the upward arrow?

Look at the number of Reels using the audio and the engagement those Reels are receiving. A high number of Reels and strong engagement are strong indicators of a trending audio.

5. What should I do if I find a trending audio but it doesn’t fit my brand?

Authenticity is key. Don’t force a trend that doesn’t align with your brand’s message or aesthetic. Instead, wait for a trend that feels more natural and relevant.

6. How does the Instagram algorithm decide what audios to show me?

The algorithm considers factors such as your past interactions (likes, comments, saves), the accounts you follow, and the content you’ve created. It aims to show you audios that align with your interests.

7. Are there different audio trends for different niches on Instagram?

Absolutely. Each niche often has its own unique audio trends. Focusing on content within your niche will help you discover relevant and trending audios.

8. Can I use my own original audio on Instagram Reels?

Yes! Creating your own original audio is a great way to stand out. Just remember to save the original video on your device so that the original audio remains saved in your library.

9. How do I add my own audio to Instagram Reels?

When creating a Reel, tap the audio icon at the top of the screen and select “Original Audio”. You can then record your own audio over your video. This allows other users to select and use your original sound.

10. What if I want to use a popular song that’s not available in Instagram’s audio library?

You can sometimes work around this by using a video editing app to add the song to your video before uploading it to Instagram. However, be aware that this may still violate copyright laws.

11. Is it better to use trending audio or original audio for my Reels?

There’s no one-size-fits-all answer. Trending audio can help you reach a wider audience, while original audio can help you build a unique brand identity. Experiment with both and see what works best for you.

12. How important is audio quality when using trending audio on Instagram?

Audio quality is crucial. Make sure the trending audio you use is clear and free from distortions. Poor audio quality can negatively impact your Reel’s performance.

Conclusion: Mastering the Instagram Audio Game

Finding trending audio on Instagram is a continuous process that requires attentiveness, analysis, and a willingness to experiment. By actively browsing the Reels feed, utilizing Instagram’s search function, monitoring influencers and competitors, and leveraging external trend forecasting, you can unlock the power of trending audio to boost your reach and engagement. Remember to stay true to your brand and prioritize quality content. Now go forth and conquer the Instagram sound waves!