How To Get A Barcode For Your Product: The Definitive Guide

So, you’ve got a fantastic product ready to hit the market! That’s brilliant! But before you start envisioning shelves overflowing with your creation, there’s a crucial step: getting a barcode. Think of it as your product’s passport to the retail world – essential for tracking, pricing, and efficient sales. Let’s dive into how to acquire this essential identifier and unlock your product’s potential.

To get a barcode for your product, you generally need to obtain a GS1 Company Prefix by becoming a GS1 member. This prefix is a unique identifying number assigned to your company, which is then used to generate unique barcodes for each of your products.

Understanding Barcodes: More Than Just Lines

Before we jump into the “how,” let’s briefly understand the “why.” Barcodes are machine-readable representations of data. In retail, they’re primarily used to identify products at the point of sale. This not only speeds up the checkout process but also allows retailers to track inventory, manage pricing, and analyze sales data. Think of them as silent, diligent employees working tirelessly behind the scenes.

Different Types of Barcodes

While there are various barcode symbologies, the most common for retail products are EAN (European Article Number) and UPC (Universal Product Code).

• UPC-A: Primarily used in North America. It’s a 12-digit barcode.
• EAN-13: Used internationally, including Europe. It’s a 13-digit barcode.

Generally, EAN-13 can be used globally. If you are targeting a global audience, opt for EAN-13.

Step-by-Step: Getting Your Barcodes

Here’s a detailed breakdown of how to get your barcodes:

1. Join GS1: This is the most crucial step. GS1 is the global standards organization that administers the barcode system. In most countries, GS1 is the sole source for legitimate barcodes. It’s like going to the Department of Motor Vehicles to get a driver’s license – there aren’t any shortcuts. You will need to become a GS1 member in your local country. For instance, in the USA, it’s GS1 US, and in the UK, it’s GS1 UK.

2. Apply for a GS1 Company Prefix: When you join GS1, you’ll apply for a GS1 Company Prefix. This is a unique number assigned specifically to your business. The length of the prefix determines how many product codes you can create. A shorter prefix allows you to create more unique product codes, while a longer prefix limits the number of codes but may be less expensive.

3. Assign Product Numbers (GTINs): Once you have your GS1 Company Prefix, you can begin assigning unique GTINs (Global Trade Item Numbers) to each of your products. A GTIN is a unique identifier for each individual product, including variations in size, color, or packaging. Think of it as each product having its own unique Social Security number.

4. Calculate the Check Digit: The final digit in your UPC or EAN is the check digit. This digit is calculated using a specific algorithm to ensure the barcode is scanned correctly. GS1 provides tools and calculators to help you determine the correct check digit for your barcodes. You can also use a barcode generator that automatically calculates the check digit.

5. Generate Your Barcode Images: Once you have your GTIN, you can use a barcode generator to create the barcode image. GS1 provides tools for this, and there are also numerous online barcode generators available. Make sure the generator you use is reputable and produces high-quality images.

6. Choose a Barcode Symbology and Size: Select the appropriate symbology (UPC-A or EAN-13) based on your target market. Also, ensure the barcode is printed at the correct size to ensure readability. There are specific size guidelines provided by GS1.

7. Print Your Barcodes: The quality of your printed barcodes is crucial. Poorly printed barcodes won’t scan correctly, which can lead to significant problems at the point of sale. Use a high-resolution printer and follow GS1’s guidelines for printing barcodes. Consider using a professional printing service to ensure optimal quality.

8. Test Your Barcodes: Before sending your products to retailers, thoroughly test your barcodes with a barcode scanner to ensure they scan correctly. This will save you headaches down the line.

Avoiding Common Mistakes

• Don’t buy barcodes from unauthorized resellers: These barcodes are often invalid and can cause serious problems with retailers. Always obtain your barcodes directly from GS1.
• Don’t reuse barcodes: Each product variation (size, color, etc.) needs its own unique barcode.
• Ensure proper barcode placement: Make sure the barcode is placed on the product in a location where it can be easily scanned.

FAQs: Your Barcode Questions Answered

Here are some frequently asked questions that will help you navigate the barcode landscape:

1. Do I really need to join GS1 to get a barcode?

Yes, if you want to sell your products in most major retail outlets. GS1 is the only legitimate source for barcodes used in retail. While there are “resellers” offering barcodes, these are often invalid and can cause significant problems. Investing in a GS1 membership is crucial for long-term success.

2. How much does it cost to get a barcode from GS1?

The cost varies depending on the size of your business and the number of products you plan to barcode. GS1 charges an initial membership fee and an annual renewal fee. You can visit the GS1 website in your country for specific pricing details.

3. What’s the difference between a UPC and an EAN?

UPC-A is primarily used in North America, while EAN-13 is used internationally. EAN-13 barcodes can be used globally. If you plan to sell your products outside of North America, use EAN-13.

4. Can I generate my own barcodes?

Yes, but only after you have obtained a GS1 Company Prefix. You cannot simply make up your own barcode numbers. You need to use a barcode generator that incorporates your GS1 Company Prefix and generates valid GTINs.

5. How do I choose the right GS1 Company Prefix length?

The length of your GS1 Company Prefix determines how many product codes you can create. Choose a prefix length that aligns with the number of products you currently have and anticipate selling in the future. A shorter prefix allows you to create more product codes, but it’s more expensive.

6. What is a GTIN?

GTIN stands for Global Trade Item Number. It’s a unique identifier for each individual product, including variations in size, color, or packaging.

7. How do I calculate the check digit?

GS1 provides tools and calculators to help you determine the correct check digit for your barcodes. Many online barcode generators also automatically calculate the check digit.

8. What size should my barcode be?

GS1 provides specific size guidelines for barcodes. Adhering to these guidelines is crucial to ensure readability.

9. What kind of printer should I use to print my barcodes?

Use a high-resolution printer to ensure the barcodes are clear and scannable. Consider using a professional printing service for optimal quality.

10. Where should I place the barcode on my product?

Place the barcode in a location where it can be easily scanned. Avoid placing it on curved surfaces or near edges.

11. What happens if my barcode doesn’t scan?

If your barcode doesn’t scan, it could be due to several factors, including poor print quality, incorrect size, or damage. Ensure your barcodes meet GS1’s guidelines and are properly printed.

12. Can I use the same barcode for different products?

No, you should never use the same barcode for different products. Each product variation (size, color, etc.) needs its own unique barcode.

Final Thoughts: Your Barcode Journey Begins Now

Getting a barcode for your product is a vital step in bringing it to market. While it may seem daunting at first, understanding the process and following GS1’s guidelines will set you up for success. Remember, investing in legitimate barcodes is an investment in your product’s future. Now go forth and conquer the retail world!