How to Get Large Orders on DoorDash: Cracking the Whale

So, you want to land those lucrative large orders on DoorDash, the kind that make your day (or even your week)? You’re not alone. Many restaurants and even grocery stores see DoorDash as more than just a delivery service; it’s a potential pipeline for serious revenue. The key? Understanding how the DoorDash ecosystem works and strategically positioning your business to capture those whale-sized orders. Here’s the breakdown:

The secret sauce involves several ingredients, all working in harmony. First, optimize your DoorDash presence – menu, pricing, and visuals matter immensely. Second, actively market your ability to handle large orders, both on and off the platform. Third, ensure operational excellence – no delays, accurate orders, and professional delivery. Fourth, engage with DoorDash support to leverage their tools and programs. And finally, analyze your data to refine your approach continuously.

Mastering the DoorDash Big Order Game: A Deep Dive

1. Optimize Your Menu and Pricing for Group Orders

Think beyond individual meals. Create family meals, party platters, and catering bundles specifically designed for groups. These bundles should be attractively priced compared to ordering the same items individually. High-quality photos of these bundles are crucial. People eat with their eyes, especially online.

• Bundling Strategy: Identify your best-selling items and group them into attractive packages. Consider offering different sizes to cater to various group sizes (e.g., “Family Feast for 4,” “Party Platter for 10”).
• Pricing Psychology: Use pricing strategies like charm pricing ($9.99 instead of $10) and anchoring (offering a more expensive option to make the mid-range option look more appealing).
• Menu Descriptions: Write compelling descriptions that highlight the value and convenience of your large order options. Use words like “convenient,” “hassle-free,” and “perfect for gatherings.”

2. Highlight Your Large Order Capabilities

Don’t assume customers know you can handle big orders. Actively promote it!

• DoorDash Storefront: Use your store description and banners to clearly state your ability to fulfill large orders and catering requests. Mention any lead time required.
• Social Media Marketing: Run targeted ads on social media platforms highlighting your group-friendly menu options and DoorDash availability. Use compelling visuals and engaging copy.
• Local Partnerships: Partner with local businesses or organizations that frequently order food for groups (e.g., offices, schools, community centers). Offer exclusive discounts or promotions.

3. Operational Excellence is Non-Negotiable

Even the best marketing won’t save you if you can’t deliver (literally and figuratively).

• Efficient Order Processing: Implement a system for quickly and accurately processing large orders. This might involve dedicated staff, streamlined workflows, or specialized equipment.
• Packaging and Presentation: Invest in high-quality packaging that keeps food hot/cold and prevents spills. Presentation matters, even for takeout.
• Reliable Delivery: Ensure you have enough drivers or delivery partners to handle large orders promptly. Consider using DoorDash’s Drive program for larger catering orders (more on that below).

4. Leverage DoorDash Drive and Catering Programs

DoorDash offers specific programs designed to facilitate large orders:

• DoorDash Drive: This program allows you to use DoorDash drivers for deliveries even if the customer didn’t order through the DoorDash app. This is ideal for catering orders placed directly with your restaurant.
• DoorDash Catering: This program features restaurants that are equipped and ready to handle larger, complex orders. Participating in this program gives you increased visibility to customers looking for catering options on the DoorDash platform. It may require adhering to specific DoorDash requirements regarding menu items, order volumes, and delivery capabilities.
• DoorDash Merchant Portal: Use this portal to adjust settings such as maximum order size, preparation time, and delivery zones. Make sure these settings are optimized for handling large orders.

5. Data Analysis and Continuous Improvement

Track your performance and identify areas for improvement.

• Monitor Order Volume: Track the number of large orders you receive and identify any trends or patterns.
• Analyze Customer Feedback: Pay close attention to customer reviews and feedback, especially regarding large orders. Use this feedback to improve your menu, service, and delivery.
• Experiment with Promotions: Run different promotions and track their effectiveness. Experiment with different bundling options, discounts, and marketing messages.

6. Communication is King

Proactive communication can prevent many issues.

• Confirm Large Orders: Call or message the customer to confirm the details of their large order, especially if there are any special requests or dietary restrictions.
• Provide Updates: Keep the customer informed about the status of their order, especially if there are any delays.
• Follow Up: After the order is delivered, follow up with the customer to ensure they are satisfied and to solicit feedback.

Frequently Asked Questions (FAQs)

1. How much does it cost to participate in DoorDash Drive?

The cost varies depending on factors like distance, order size, and delivery time. Contact DoorDash Business Support for specific pricing details and to discuss your needs.

2. What are the eligibility requirements for DoorDash Catering?

Requirements vary but generally include meeting minimum order volume requirements, having a dedicated catering menu, and demonstrating the ability to handle large, complex orders with professional packaging and presentation. Check the DoorDash merchant portal or contact their support for the most up-to-date information.

3. How can I improve my restaurant’s visibility on DoorDash?

Optimize your menu with high-quality photos and detailed descriptions. Run promotions and discounts. Respond promptly to customer inquiries and resolve issues quickly. Consider participating in DoorDash marketing programs. Ensure your operating hours are accurate and up-to-date.

4. What is the best way to handle customer complaints about large orders?

Address complaints promptly and professionally. Apologize for any inconvenience and offer a solution, such as a refund, discount, or replacement item. Document all complaints and the steps taken to resolve them. Use customer feedback to improve your service.

5. How do I set a maximum order size on DoorDash?

You can set a maximum order size in the DoorDash Merchant Portal under the “Settings” or “Menu” section. This prevents customers from placing orders that are too large for you to handle.

6. Can I offer different delivery options for large orders?

Yes, you can offer different delivery options, such as scheduled delivery or curbside pickup, specifically for large orders. This can provide greater flexibility and convenience for customers.

7. What type of packaging is best for large catering orders?

Invest in sturdy, insulated packaging that keeps food hot or cold and prevents spills. Consider using disposable serving utensils and plates. Label each item clearly with its name and any dietary information.

8. How important are reviews for attracting large orders?

Reviews are extremely important. Positive reviews build trust and confidence in your ability to handle large orders successfully. Encourage satisfied customers to leave reviews.

9. How do I deal with no-show deliveries for large orders?

Contact the customer immediately to confirm the order. If you can’t reach them, contact DoorDash support for assistance. They can help you determine the best course of action.

10. Should I offer discounts specifically for large orders?

Yes, offering discounts or promotions specifically for large orders can incentivize customers to choose your restaurant. Consider offering a percentage discount or a free item with a minimum order value.

11. How can I train my staff to handle large orders efficiently?

Provide comprehensive training on order processing, packaging, and delivery procedures. Implement standardized workflows and checklists. Conduct regular drills to simulate handling large orders.

12. What is the best way to market my DoorDash presence to local businesses?

Reach out to local businesses and organizations directly. Offer exclusive discounts or promotions. Provide them with marketing materials, such as flyers or brochures. Participate in local networking events.

By implementing these strategies, you can significantly increase your chances of landing those coveted large orders on DoorDash and transforming your business into a serious contender in the food delivery game. Good luck, and may your orders be large!