From Amazon to Aisle Three: Cracking the Barnes & Noble Code

So, you’ve conquered the Amazon jungle, your book is selling, and you’re thinking, “What’s next?”. The allure of seeing your book grace the shelves of Barnes & Noble, that venerable institution of literary tradition, is a powerful draw. How do you make that leap from Amazon’s digital dominance to Barnes & Noble’s curated selection? Buckle up, because we’re about to dissect the process.

The short answer is: You need to go through IngramSpark. Barnes & Noble primarily sources books through IngramSpark, a comprehensive publishing platform that connects authors and publishers with a vast distribution network, including physical bookstores. Going direct to Barnes & Noble without an established publishing relationship is often a non-starter, especially for self-published authors.

The IngramSpark Route: Your Golden Ticket

IngramSpark is more than just a printer; it’s a gateway to the traditional book market. It’s the key to unlocking distribution channels that are typically closed off to authors who solely publish through Amazon’s Kindle Direct Publishing (KDP).

Why IngramSpark?

• Industry Standard: Barnes & Noble trusts IngramSpark. They know the books are professionally produced and meet industry standards.
• Wide Distribution Network: It’s not just Barnes & Noble. You’ll gain access to thousands of other bookstores, libraries, and online retailers.
• Control and Flexibility: You retain control over your book’s pricing, trim size, cover design, and other crucial elements.
• Print-on-Demand (POD): IngramSpark uses POD technology, meaning books are only printed when ordered, minimizing upfront costs and storage concerns.

Navigating the IngramSpark Process: A Step-by-Step Guide

1. Formatting is Key: Ensure your book is meticulously formatted according to IngramSpark’s specifications. This includes everything from margins and font sizes to bleed settings (if your book has images that extend to the edge of the page). Professional formatting is crucial.
2. Cover Design Matters: Your cover is your book’s first impression. Invest in a professional cover design that is visually appealing and genre-appropriate. IngramSpark has specific cover size requirements, so pay close attention to those.
3. ISBN Assignment: You’ll need an ISBN (International Standard Book Number). You can purchase one through Bowker (the official ISBN agency in the US) or IngramSpark offers one for free. Consider purchasing your own, as this gives you more control.
4. Upload Your Files: Carefully upload your interior and cover files to IngramSpark. Double-check everything to avoid errors that could delay the process.
5. Set Your Pricing: This is critical. Research comparable books in your genre and set a competitive price. Consider the retailer discount (more on that below).
6. Distribution Options: This is where you make the crucial choice to include Barnes & Noble in your distribution. Ensure “Expanded Distribution” is selected, as this encompasses most physical bookstores.
7. Retailer Discount: This is the percentage discount you offer to retailers. A higher discount (typically 55%) makes your book more attractive to Barnes & Noble, as it increases their profit margin. While you’ll receive less per book, it significantly boosts your chances of being stocked.
8. Returnability: Offering returnability means bookstores can return unsold copies of your book. This reduces their risk and makes them more likely to stock your book. Returnability is almost essential for Barnes & Noble.
9. Review and Approve: Carefully review all the details before submitting your book for approval. IngramSpark will review your files to ensure they meet their standards.
10. Order a Proof Copy: Before making your book widely available, order a proof copy to check the print quality, binding, and overall appearance.

Beyond IngramSpark: Increasing Your Visibility

Getting your book listed in IngramSpark is only the first step. You need to actively promote your book to increase its chances of being stocked by Barnes & Noble.

Strategies for Visibility

• Local Author Events: Organize book signings and readings at local bookstores, libraries, and community centers.
• Targeted Marketing: Develop a targeted marketing campaign that focuses on reaching your ideal readers.
• Professional Reviews: Seek reviews from reputable book review publications and bloggers. Positive reviews can significantly influence a bookseller’s decision.
• Networking: Attend industry events and connect with booksellers and other authors.
• Local Barnes & Noble Outreach: Contact your local Barnes & Noble store and introduce yourself and your book. Ask about opportunities for book signings or author events.

Important Considerations

• Competition is Fierce: Remember that Barnes & Noble receives thousands of book submissions every year. Your book needs to stand out.
• Quality Matters: Ensure your book is professionally written, edited, and designed.
• Patience is Key: It can take time for your book to be stocked by Barnes & Noble. Don’t get discouraged if it doesn’t happen immediately.
• Sales Data Talks: IngramSpark provides sales data. If your book is selling well through other channels, it strengthens your case for Barnes & Noble stocking it.

Frequently Asked Questions (FAQs)

1. Can I submit my book directly to Barnes & Noble without going through IngramSpark?

It’s highly unlikely. While technically possible, Barnes & Noble primarily works with publishers and distributors who have established relationships. IngramSpark acts as that crucial bridge. Direct submissions from self-published authors are rarely accepted.

2. How much does it cost to publish through IngramSpark?

IngramSpark has setup fees and per-book printing costs. These costs vary depending on factors like the trim size, number of pages, and paper type. They also offer different packages. Research their website for the most accurate and up-to-date pricing.

3. What is the difference between IngramSpark and Amazon KDP?

Amazon KDP primarily focuses on selling books on Amazon, both in print and digital formats. IngramSpark’s strength lies in its broad distribution network, including Barnes & Noble and other bookstores. KDP offers more control over the Amazon ecosystem, while IngramSpark provides wider reach.

4. What is a realistic expectation for book sales in Barnes & Noble?

Sales can vary greatly depending on factors like genre, marketing efforts, and the book’s visibility. Don’t expect to become an instant bestseller overnight. A few copies sold per week in several stores is a reasonable starting point.

5. What happens if my book doesn’t sell well in Barnes & Noble?

If your book isn’t selling well, Barnes & Noble may return unsold copies. This is why offering returnability is so important. Focus on increasing your marketing efforts and driving sales through other channels.

6. Does IngramSpark handle ebook distribution as well?

Yes, IngramSpark also handles ebook distribution to various retailers, including Amazon, Apple Books, and Kobo.

7. Is it better to use a publishing service or go directly through IngramSpark?

Publishing services can provide assistance with formatting, cover design, and marketing. However, they often come with higher costs. If you’re comfortable handling these tasks yourself, going directly through IngramSpark can be more cost-effective.

8. How long does it take for my book to be available on Barnes & Noble’s website after publishing through IngramSpark?

It typically takes a few weeks for your book to be listed on Barnes & Noble’s website after being approved by IngramSpark. The exact timeframe can vary.

9. How do I track my book sales through IngramSpark?

IngramSpark provides detailed sales reports that you can access through your account dashboard. These reports show you how many books have been sold through various channels, including Barnes & Noble.

10. What is the significance of the “BISAC” code?

The BISAC (Book Industry Standards and Communications) code categorizes your book by subject matter. Choosing the correct BISAC code is essential for helping Barnes & Noble and other retailers shelve your book in the appropriate section.

11. Should I remove my book from Amazon’s KDP Select program to publish through IngramSpark?

If you’re in KDP Select, your book is exclusive to Amazon for 90 days. To publish through IngramSpark and distribute to Barnes & Noble, you’ll need to unenroll from KDP Select. Consider the pros and cons carefully before making this decision.

12. Can I use my own printer instead of IngramSpark?

While you could technically print your books elsewhere, Barnes & Noble prefers to work through trusted distributors like IngramSpark for quality control and efficient ordering processes. Using your own printer drastically reduces your chances of getting your book in Barnes & Noble. Stick with IngramSpark for the best results.

Getting your book into Barnes & Noble is a marathon, not a sprint. It requires a strategic approach, attention to detail, and a commitment to quality. By leveraging IngramSpark and implementing effective marketing strategies, you can significantly increase your chances of seeing your book on those coveted shelves. Good luck, and happy publishing!