How to Get Your Restaurant on DoorDash: A Step-by-Step Guide

Getting your restaurant onto DoorDash can significantly expand your reach and boost your revenue. It’s not just about being listed; it’s about strategically partnering with a platform that connects you with a hungry customer base you might otherwise miss.

Here’s a detailed breakdown of how to get your business on DoorDash, presented with the clarity and expertise you’d expect from a seasoned restaurant industry veteran.

The Core Steps to DoorDash Domination

Here’s a streamlined approach to getting your restaurant listed:

1. Assess Your Readiness: Before jumping in, ensure your restaurant is operationally ready for delivery. Can your kitchen handle the increased order volume? Do you have packaging solutions to maintain food quality during transit? Delivery readiness is paramount.

2. Visit the DoorDash Merchant Website: Head to the DoorDash for Merchants portal. This is your gateway to the platform.

3. Provide Essential Information: You’ll be asked to provide your business name, address, phone number, and type of cuisine. Accurate details are crucial for discoverability.

4. Choose Your Partnership Plan: DoorDash offers different commission structures. Evaluate each option carefully, considering your profit margins and anticipated order volume. Lower commission rates often mean less marketing support from DoorDash.

5. Menu Submission: This is where presentation matters. Upload your menu with high-quality photos and compelling descriptions. A well-presented menu attracts orders. Don’t skimp on the details – allergens, ingredients, and preparation times are crucial.

6. Onboarding and Training: Once approved, DoorDash will guide you through their onboarding process. This includes setting up your tablet (if you choose to use one) and training your staff on how to manage orders efficiently.

7. Go Live! After the onboarding process, your restaurant will be visible on the DoorDash platform, ready to accept orders.

Mastering the Details: Optimizing for Success

It’s not enough to just be listed. You need to optimize your presence to stand out.

H3: High-Quality Photos Are Non-Negotiable

Blurry or poorly lit photos are a recipe for disaster. Invest in professional-quality images of your most popular dishes. Good photography significantly increases order rates.

H3: Craft Compelling Menu Descriptions

Don’t just list ingredients; tell a story. Evoke the flavors, the preparation methods, and the culinary inspiration behind each dish. Entice customers to order with your words.

H3: Monitor and Respond to Reviews

Customer reviews are gold. Respond promptly and professionally to both positive and negative feedback. Use reviews to identify areas for improvement and show customers you care about their experience.

H3: Leverage DoorDash Marketing Tools

DoorDash offers various marketing tools, such as promotions and sponsored listings. Experiment with these tools to increase your visibility and drive sales. Track your ROI to determine which strategies are most effective.

FAQs: Your Questions Answered

Here are some frequently asked questions to provide even more clarity and guidance.

1. How much does it cost to get my restaurant on DoorDash?

There is no upfront cost to list your restaurant on DoorDash. DoorDash primarily makes money through commission fees charged on each order. These fees vary depending on the partnership plan you choose. Some plans offer lower commission rates in exchange for less marketing support, while others offer higher rates with more visibility and promotion. It’s crucial to carefully review the different options and select the one that best aligns with your business goals and profit margins. Other potential costs include the cost of packaging and any investment you make in marketing materials to promote your DoorDash presence.

2. What are the commission fees charged by DoorDash?

Commission fees typically range from 15% to 30% of the order total, but these can fluctuate. DoorDash frequently adjusts its commission structure to remain competitive and attract new restaurants. Be sure to thoroughly review the fee structure during the onboarding process and keep an eye out for any updates or changes. Negotiations may be possible depending on your restaurant’s size and volume potential.

3. What kind of equipment do I need to get started?

At a minimum, you’ll need a tablet or computer to receive and manage orders. Many restaurants also find a thermal printer to be helpful for printing order tickets. Ensure you have enough takeout containers to handle delivery orders. DoorDash will typically provide a tablet with their software pre-installed, but you may choose to use your own device.

4. How do I manage orders and communicate with DoorDash drivers?

DoorDash provides a Merchant Portal and a dedicated app for managing orders. You’ll receive notifications when an order is placed, and you can use the app to confirm the order, track its progress, and communicate with the driver if necessary. The system is designed to be user-friendly, but it’s important to familiarize yourself with its features to ensure efficient order management.

5. How do I handle customer complaints and refunds?

DoorDash has a system in place for handling customer complaints. Typically, the customer will contact DoorDash support, who will then investigate the issue. Depending on the situation, you may be responsible for issuing a refund. It’s crucial to maintain high food quality and order accuracy to minimize the risk of complaints. Responding promptly and professionally to any concerns demonstrates your commitment to customer satisfaction.

6. Can I use my own delivery drivers instead of DoorDash’s?

Yes, DoorDash offers a service called DoorDash Drive, which allows you to use your own drivers for delivery. This option is often preferred by restaurants that want to maintain more control over the delivery process or already have a dedicated delivery team. You’ll still benefit from DoorDash’s order platform and customer base, but you’ll manage the delivery logistics yourself.

7. How do I track my sales and performance on DoorDash?

The DoorDash Merchant Portal provides detailed analytics and reporting tools. You can track your sales, order volume, customer demographics, and other key metrics. This data is invaluable for identifying trends, optimizing your menu, and refining your marketing strategies. Regularly review your performance data to make informed decisions and maximize your success on the platform.

8. How long does it take to get my restaurant listed on DoorDash?

The onboarding process typically takes between 3 to 10 business days. The timeline may vary depending on the completeness of your application, the responsiveness of your team, and the volume of applications DoorDash is currently processing. Ensure you have all the necessary information and documents readily available to expedite the process.

9. Can I offer different menu items on DoorDash than in my restaurant?

Yes, you have the flexibility to curate a specific menu for DoorDash. This is often a smart strategy, as certain menu items may be better suited for delivery than others. Consider factors such as travel time, temperature sensitivity, and ease of packaging when selecting items for your DoorDash menu. You can also offer exclusive dishes or promotions to incentivize customers to order through DoorDash.

10. What happens if I need to change my restaurant’s hours of operation on DoorDash?

You can easily adjust your hours of operation through the Merchant Portal. It’s crucial to keep your hours updated to avoid disappointing customers who may attempt to order when you’re closed. Consider extending your hours to capture late-night orders or weekend business.

11. How do I promote my restaurant on DoorDash to attract more customers?

DoorDash offers various marketing tools and features to help you promote your restaurant, including sponsored listings, promotional offers, and loyalty programs. Take advantage of these tools to increase your visibility and attract new customers. You can also leverage your own marketing channels, such as social media and email marketing, to promote your DoorDash presence.

12. What if I decide to discontinue my partnership with DoorDash?

You can terminate your contract with DoorDash, although you may need to provide written notice within a specific timeframe, as outlined in your merchant agreement. It’s crucial to carefully review the terms of your contract before discontinuing your partnership to avoid any penalties or fees. DoorDash may also offer options to adjust your partnership plan before completely terminating the agreement.

By following these steps and addressing these common questions, you’ll be well-equipped to successfully navigate the world of DoorDash and leverage its platform to grow your restaurant business. Remember, success on DoorDash is an ongoing process that requires attention to detail, adaptability, and a commitment to providing a positive customer experience.