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How to Get Snapchat Location Filters: A Geofilter Guru’s Guide

So, you want to spice up your snaps with a location filter, huh? Excellent choice! They’re not just cool visuals; they’re a fantastic way to show off where you are, commemorate an event, or even promote a business. Getting your hands on these coveted Snapchat Geofilters isn’t rocket science, but it does require understanding the different types and how to acquire them.

In a nutshell, you can get Snapchat location filters in two primary ways:

Be within the geographical area where pre-existing Snapchat Geofilters are available. These are filters automatically created by Snapchat for public locations like cities, parks, or popular landmarks. Simply enable location services on your device and swipe right or left after taking a snap to see what’s available.
Create and purchase your own On-Demand Geofilter through Snapchat’s platform. This requires designing your own filter, specifying the geographical area and timeframe for its use, and paying a fee based on the size and duration of your filter’s availability.

Now, let’s dive deeper into each method and unlock the full potential of Snapchat’s location-based magic!

Understanding Snapchat Geofilters: The Lay of the Land

Before we delve into the “how-to,” let’s get our terminology straight. Knowing the different types of filters will significantly streamline your quest.

Types of Snapchat Geofilters

Community Geofilters: These are free filters submitted by designers and artists for specific public locations like cities, neighborhoods, universities, and landmarks. Snapchat reviews and approves these filters, making them available to anyone snapping within the designated area.
Sponsored Geofilters: These are filters created and paid for by brands or businesses to promote their products, services, or events. They’re typically available around specific locations, like stores or event venues.
On-Demand Geofilters: This is where the power of customization truly shines. You design and pay for these filters to be available in a specific area for a set period of time. Ideal for parties, weddings, business promotions, or any event you want to add a unique, location-based flair to.

Snagging Existing Snapchat Geofilters: The Easy Route

This is the simplest method. You don’t need to design anything; you just need to be in the right place!

How to Access Existing Location Filters

Enable Location Services: Make sure Snapchat has access to your location in your device’s settings. Without this, Snapchat won’t know where you are and won’t be able to show you the relevant filters. Go to your phone setting > privacy > location services > Snapchat > Allow Location Access to “While Using the App” or “Always.”
Take a Snap: Open Snapchat and take a photo or video.
Swipe: After taking your snap, swipe left or right on the screen. This will cycle through the available filters, including any location-based ones.
Look for the Location Icon: Geofilters often have a small location icon indicating they’re tied to your current location.

Pro Tip: Sometimes, the best Geofilters are hidden! Experiment with swiping in both directions and tap on the screen to explore different variations and animations that might be available.

Creating Your Own On-Demand Geofilter: Unleashing Your Creativity

This is where things get exciting! With On-Demand Geofilters, you’re in complete control of the design and availability.

Steps to Create an On-Demand Geofilter

Access Snapchat’s Geofilter Creation Tool: You can access this through the Snapchat website (snapchat.com) or within the Snapchat app itself (look for the “Filters & Lenses” option in the settings menu).
Design Your Geofilter: This is the fun part! You can upload your own artwork, use Snapchat’s built-in design tools, or even hire a professional designer to create a stunning filter.
- Keep it Relevant: The design should be relevant to the location or event.
- Make it Visually Appealing: Use eye-catching colors and graphics that stand out.
- Don’t Cover Too Much: Remember, users still want to see their snaps! Aim for a subtle yet impactful design.
Choose Your Location: Select the geographical area where you want your filter to be available. You can draw a custom fence around the area using the map tool.
- Be Precise: The smaller the area, the cheaper the filter. Only include the area where you expect people to use the filter.
Set Your Timeframe: Choose the start and end dates and times for your filter’s availability.
- Plan Ahead: Consider the duration of your event or the period you want your filter to be active.
Review and Pay: Snapchat will calculate the price based on the size of the area and the duration of the filter. Review your settings carefully and proceed to payment.
Wait for Approval: Snapchat reviews all On-Demand Geofilters before they go live. This process can take a few hours, so plan ahead.
Promote Your Filter: Once approved, let people know about your awesome new filter! Share it on social media, or put up signs at your event to encourage people to use it.

Frequently Asked Questions (FAQs)

Here are some common questions people have about Snapchat location filters:

1. How much does it cost to create an On-Demand Geofilter?

The cost varies depending on the size of the geographical area, the duration of the filter, and the location itself. Prices can start as low as $5 and go up significantly for larger areas and longer durations. You’ll see the price before you finalize your purchase.

2. Can I use my own logo in an On-Demand Geofilter for my business?

Absolutely! On-Demand Geofilters are a fantastic way to promote your business. Just make sure your logo and design adhere to Snapchat’s advertising policies.

3. What file format should I use for my Geofilter design?

Snapchat recommends using a PNG file with a transparent background. The resolution should be at least 1080 x 1920 pixels.

4. How long does it take for Snapchat to approve my On-Demand Geofilter?

The approval process typically takes a few hours, but it can sometimes take up to 24 hours. It’s always best to submit your filter well in advance of your event or desired start date.

5. What happens if my On-Demand Geofilter is rejected?

Snapchat will usually provide a reason for the rejection. Common reasons include violating their content guidelines, using inappropriate imagery, or targeting an area where Geofilters are prohibited. You can edit your design and resubmit it.

6. Can I create an On-Demand Geofilter for a residential address?

Generally, no. Snapchat prohibits On-Demand Geofilters that target individual residences. However, you can create a filter for a community event held at a park or public space within a residential area.

7. How do I know if my On-Demand Geofilter is working?

After your filter goes live, check Snapchat in the designated area and time to ensure it’s appearing as intended. You can also view analytics in Snapchat’s ad manager to track how many times your filter has been used.

8. Can I cancel my On-Demand Geofilter after I’ve paid for it?

Cancellation policies vary, so it’s best to check Snapchat’s terms and conditions. In some cases, you may be able to get a refund if you cancel before the filter goes live.

9. Are there any areas where On-Demand Geofilters are prohibited?

Yes, there are certain areas where On-Demand Geofilters are not allowed, such as hospitals, military bases, and government buildings. Check Snapchat’s guidelines for a complete list.

10. Can I use an On-Demand Geofilter to promote a political campaign?

Political advertising is subject to specific rules and regulations on Snapchat. You’ll need to comply with these guidelines if you want to run a political campaign using On-Demand Geofilters.

11. How do I make my Geofilter design stand out?

Use vibrant colors, eye-catching fonts, and relevant imagery. Consider adding animations or interactive elements to make your filter even more engaging. Also, ensure your design is unique and reflects the theme of your event or location.

12. Can I use a Geofilter on a Snapchat story?

Yes, Geofilters can be used on both snaps and Snapchat stories. Stories are a great way to showcase your filter to a wider audience.

So there you have it – your comprehensive guide to unlocking the power of Snapchat location filters! Whether you’re leveraging existing filters or crafting your own masterpiece, these tips will help you create engaging and memorable snaps. Happy snapping!