How to Link Your TikTok Account to Ads Manager: A Definitive Guide

Alright, let’s cut to the chase. You want to unlock the full potential of your TikTok marketing efforts, and linking your account to Ads Manager is the key. Here’s exactly how you do it:

1. Access TikTok Ads Manager: Log in to your TikTok Ads Manager account. If you don’t have one yet, you’ll need to create one. Go to ads.tiktok.com and follow the prompts to set up your account. Make sure you have all your business information handy.
2. Navigate to Asset Settings: Once logged in, find the “Assets” tab. This is usually located in the top navigation menu. Click on it.
3. Select “TikTok Account”: In the Assets section, you’ll see various options, including “TikTok Account.” Click on this.
4. Request Authorization: Click the “+ Request Authorization” button. This initiates the linking process.
5. Enter TikTok Username: A pop-up window will appear, prompting you to enter the username of the TikTok account you want to connect. Ensure you enter the correct username to avoid authorization errors.
6. Send Request: After entering the username, click “Confirm” or “Send Request.” This sends a notification to the TikTok account owner requesting authorization.
7. Account Owner Approval (TikTok App): The owner of the TikTok account you’re trying to link will receive a notification within the TikTok app. They need to open the notification and explicitly authorize the connection to your Ads Manager account.
8. Confirmation in Ads Manager: Once the account owner approves the request, you’ll see the linked TikTok account appear in your Ads Manager dashboard under the “TikTok Account” section. The status will change to “Authorized” or similar.
9. Assign Ad Account Permissions (if needed): In some cases, you might need to assign specific permissions to the linked TikTok account within your ad account. This controls what the linked account can do (e.g., create Spark Ads).

That’s it! You’ve successfully linked your TikTok account to Ads Manager. Now, you can leverage powerful features like Spark Ads and gain deeper insights into your organic and paid performance.

Frequently Asked Questions (FAQs)

Here are the burning questions you’ve been wondering about.

What is TikTok Ads Manager?

TikTok Ads Manager is a powerful platform that allows businesses to create and manage advertising campaigns on TikTok. It provides tools for targeting specific audiences, setting budgets, designing ads, and tracking performance.

Why should I link my TikTok account to Ads Manager?

Linking your TikTok account unlocks several key benefits:

• Spark Ads: The primary reason! Spark Ads allow you to boost organic content directly from your TikTok account, significantly increasing reach and engagement. These ads appear native and authentic, leading to better performance.
• Enhanced Analytics: Gain deeper insights into how your organic content is performing alongside your paid campaigns. This helps you refine your content strategy.
• Streamlined Management: Manage both your organic and paid TikTok efforts from a centralized location.
• Brand Consistency: Ensure your brand messaging and visuals are consistent across all your TikTok activities.

What are Spark Ads?

Spark Ads are a native advertising format on TikTok that allows you to amplify existing organic content – videos you’ve already posted on your profile or content created by other users with their permission. Unlike traditional In-Feed Ads, Spark Ads leverage the authenticity and engagement of organic content, resulting in higher view-through rates and better brand recall. This involves linking your account.

What happens if the TikTok account owner rejects the authorization request?

If the TikTok account owner rejects the authorization request, the linking process will fail. You’ll need to contact the account owner and ask them to approve the request. Double-check that you entered the correct username before resending the request.

Can I link multiple TikTok accounts to one Ads Manager account?

Yes, you can link multiple TikTok accounts to a single Ads Manager account. This is particularly useful for agencies or businesses that manage multiple TikTok accounts for different brands or regions. Simply repeat the linking process for each account.

Can I unlink a TikTok account from Ads Manager?

Absolutely. You can unlink a TikTok account at any time. Go to the “Assets” section in Ads Manager, find the linked TikTok account, and click the “Unlink” button. Keep in mind that unlinking the account will disable Spark Ads that use content from that account.

How do I know if my TikTok account is successfully linked?

Once the TikTok account owner approves the request, the status of the account in Ads Manager will change to “Authorized” or similar. You’ll also be able to select content from the linked TikTok account when creating Spark Ads.

What are the requirements for linking a TikTok account?

The main requirement is that the TikTok account owner must explicitly approve the authorization request. The TikTok account itself doesn’t need to meet any specific criteria (e.g., follower count). The Ads Manager account needs to be in good standing with TikTok’s advertising policies.

What if I don’t see the “TikTok Account” option in the Assets section?

If you don’t see the “TikTok Account” option, it’s possible that your Ads Manager account doesn’t have the necessary permissions. Contact TikTok Ads Support to ensure your account is properly configured. Make sure you’re logged in with an account that has admin access to the Ads Manager.

Is it possible to link a TikTok Business account to Ads Manager?

Yes, absolutely. Linking a TikTok Business account is highly recommended, as it provides access to advanced features and analytics specifically designed for businesses. The linking process is the same regardless of whether it’s a personal or Business account.

Do I need to have a TikTok Business account to run Spark Ads?

While not strictly required, having a TikTok Business account is highly recommended for running Spark Ads effectively. A Business account unlocks features like:

• Business Creative Hub: Access a library of trending sounds and effects to enhance your Spark Ads.
• Advanced Analytics: Get detailed insights into your ad performance, including audience demographics and engagement metrics.
• Contact Information: Add a contact button to your profile, making it easier for customers to reach you.

What permissions do I need to grant when linking my TikTok account?

When approving the authorization request, the TikTok account owner is granting the Ads Manager account permission to access content from their TikTok account for advertising purposes. This primarily allows the Ads Manager account to use the TikTok account’s videos in Spark Ads. The Ads Manager does not gain control over the TikTok account itself (e.g., posting videos or changing account settings). The user who grants permission can always revoke it.