How to Make Another Channel on YouTube: A Creator’s Guide

So, you’re ready to expand your YouTube empire? Smart move! Whether you’re diversifying content, targeting a new audience, or simply separating your cat videos from your serious documentaries, creating a second (or third, or fourth!) YouTube channel is a powerful strategy. The good news? It’s surprisingly straightforward.

Here’s the direct answer to your question: How to make another channel on YouTube:

1. Sign in to YouTube: Use the Google account you want to associate with the new channel. This is crucial; ensure it’s the same account you use for your existing channel(s) if you want them linked.
2. Go to YouTube Settings: Click on your profile picture in the top right corner, then select “Settings” from the dropdown menu.
3. Add or Manage Your Channels: In the “Settings” menu, look for the option “Add or manage your channel(s).” Click on it.
4. Create a New Channel: On the “Your channels” page, you’ll see a button labeled “+ Create a channel.” Click this.
5. Choose a Channel Name: You’ll be prompted to enter a name for your new channel. This is your brand, so choose wisely! Make it relevant to your content, memorable, and easy to spell.
6. Select a Brand Account (Recommended): YouTube now defaults to creating a brand account for your new channel. This is highly recommended as it allows for more control and the ability to add managers and administrators to your channel without sharing your personal Google account credentials.
7. Confirm and Create: After entering the channel name, click “Create.”

That’s it! You now have a brand new YouTube channel. Now, let’s delve deeper and equip you with the knowledge to maximize your success.

Mastering the Art of Multiple Channels

Creating a channel is just the first step. Truly mastering multiple channels involves strategic planning and consistent execution. It’s not just about quantity; it’s about quality and strategy.

Defining Your Channel Strategy

Before uploading a single video, clearly define the purpose of your new channel. Ask yourself:

• What is the target audience? Is it different from your existing channel?
• What kind of content will you create? How will it differ from your current offerings?
• What are your goals for this channel? Subscribers, views, monetization, or something else?

Answering these questions will guide your content creation, marketing, and overall channel management.

Branding and Consistency

Each channel should have a distinct brand identity. This includes:

• Channel art: A visually appealing banner that represents your channel’s theme.
• Profile picture: Use a high-quality image that is recognizable and relevant.
• Channel description: Clearly explain what your channel is about and what viewers can expect.
• Consistent voice and tone: Maintain a consistent style in your videos and interactions with your audience.

While distinct, consider subtle links to your primary channel to cross-promote and grow both audiences.

Content Strategy and Promotion

Creating compelling content is paramount. Develop a content calendar to ensure a consistent upload schedule. Utilize YouTube Analytics to understand what’s working and what’s not.

Promote your new channel strategically. Cross-promote it on your other channels, social media platforms, and website (if you have one). Engage with your audience and encourage them to subscribe.

Optimizing for Success

Once your channel is created and branded, you need to focus on YouTube SEO to help viewers discover your content.

Keyword Research

Use tools like Google Keyword Planner, TubeBuddy, or VidIQ to identify relevant keywords for your niche. Incorporate these keywords into your video titles, descriptions, and tags.

Engaging Titles and Thumbnails

Your video title and thumbnail are the first things viewers see. Make them compelling and attention-grabbing. Use keywords in your titles and create visually appealing thumbnails that accurately represent your video content.

Compelling Descriptions and Tags

Write detailed video descriptions that provide context and include relevant keywords. Use tags to further categorize your videos and help YouTube understand their content.

FAQs: Your Burning Questions Answered

Here are the answers to some of the most frequently asked questions about creating and managing multiple YouTube channels.

1. How many YouTube channels can I have with one Google account?

Theoretically, there’s no strict limit. However, managing a large number of channels can become overwhelming. Focus on quality over quantity and only create channels you can actively manage and maintain.

2. Is it better to have multiple channels or one large channel with diverse content?

This depends on your content and target audience. If your content is highly diverse and caters to very different audiences, separate channels are often better. This allows you to target specific niches and build dedicated communities. However, if your content is related or appeals to a similar audience, a single large channel might be more efficient.

3. Can I merge two YouTube channels together?

Unfortunately, YouTube doesn’t offer a direct way to merge channels. You can, however, download videos from one channel and re-upload them to another. You’ll lose the original comments and engagement metrics, so plan accordingly.

4. Can I monetize multiple YouTube channels with the same AdSense account?

Yes, you can. You can link multiple YouTube channels to a single AdSense account. This simplifies the monetization process and makes it easier to track your earnings.

5. How do I switch between my YouTube channels?

When logged in, click on your profile picture in the top right corner. A dropdown menu will appear listing all the channels associated with your Google account. Simply select the channel you want to access.

6. Can I delete a YouTube channel I no longer use?

Yes, you can delete a YouTube channel. Go to your YouTube settings, then “Advanced settings,” and you’ll find the option to “Delete channel.” Be aware that this action is permanent and cannot be undone.

7. What is a Brand Account and why is it important?

A Brand Account is a type of Google account specifically designed for businesses and organizations. It allows multiple users to manage a channel without sharing personal login information. It’s essential for collaboration and protecting your personal account.

8. How do I add managers to my YouTube channel?

If you have a Brand Account, go to your channel’s settings, then “Permissions.” You can add managers, editors, or viewers by inviting them via their email addresses. Each role has different levels of access and control.

9. Can I use different channel names on different YouTube channels linked to the same Google account?

Absolutely! Each channel can have a unique name, brand identity, and content strategy, even if they are all linked to the same Google account.

10. How do I cross-promote my YouTube channels?

Use end screens and cards in your videos to promote your other channels. Create playlists that feature content from multiple channels. Mention your other channels in your video descriptions and on your social media platforms.

11. What are some common mistakes to avoid when managing multiple YouTube channels?

• Neglecting one channel: Don’t let one channel languish while focusing on another.
• Inconsistent branding: Ensure each channel has a distinct and consistent brand identity.
• Spamming subscribers: Avoid excessive cross-promotion that annoys your audience.
• Ignoring analytics: Track your channel performance and adjust your strategy accordingly.

12. Is it possible to schedule videos on multiple YouTube channels simultaneously?

Yes, YouTube’s built-in scheduling tool allows you to schedule videos for different channels. Third-party tools like TubeBuddy and VidIQ offer more advanced scheduling features.

Creating and managing multiple YouTube channels can be a powerful strategy for expanding your reach, diversifying your content, and building multiple revenue streams. By following these tips and avoiding common mistakes, you can create a thriving YouTube empire. Good luck, and happy creating!