How to Pitch a TV Show to Netflix: A Guide from the Trenches

Landing a show on Netflix is the Holy Grail for many creators. The global reach, the potential for massive viewership, and the creative freedom they (sometimes) offer – it’s a seductive proposition. But before you start dreaming of red carpet premieres, let’s get real. Directly pitching to Netflix is almost impossible for the unrepresented. They primarily accept submissions from established agents, managers, production companies, and lawyers.

So, how do you actually get your TV show idea in front of the streaming giant? The path isn’t straightforward, but here’s the breakdown:

1. Get Representation: This is non-negotiable for unsolicited submissions. Secure a reputable agent, manager, or entertainment lawyer with a proven track record of working with Netflix. They’ll have the contacts and the credibility to get your pitch read. Build your resume. Write scripts, win awards at film festivals, and create content that demonstrates your talent. Representation will come once they see a career taking off!
2. Develop a Killer Pitch Package: You can’t rely solely on your representative. You need a compelling pitch package that grabs attention. This includes:
   • Logline: A concise, attention-grabbing summary of your show. Think “elevator pitch.”
   • Synopsis: A one-to-two-page overview of the entire series, including the core conflict, characters, and overall arc.
   • Pilot Script: Your strongest episode, showcasing your writing prowess and the show’s tone.
   • Series Bible: A detailed document outlining the world, characters, storylines, and potential for future seasons. This is your show’s DNA.
   • Character Biographies: Deep dives into your main characters, exploring their motivations, flaws, and relationships.
   • Mood Board (Optional): Visual representations of your show’s aesthetic, tone, and style. This can be a powerful tool for conveying your vision.
3. Perfect Your Pitch: Practice makes perfect. Hone your pitch into a captivating performance. Know your material inside and out. Be prepared to answer questions about your show’s target audience, budget, and potential for longevity.
4. Target the Right Executives: Do your research. Identify Netflix executives who specialize in the genre and target demographic of your show. Your representative can help with this.
5. Patience is a Virtue: The entertainment industry moves slowly. Don’t expect an immediate response. Follow up politely with your representative and be prepared to revise your pitch based on feedback.

This isn’t a sprint; it’s a marathon. Building a successful show requires time, dedication, and a whole lot of hustle.

Netflix Pitch FAQs: Your Burning Questions Answered

Let’s dive into some frequently asked questions to clarify the process even further.

What exactly is Netflix looking for in a TV show?

Netflix seeks diverse, high-quality content that appeals to its global audience. They want stories that are unique, engaging, and offer a fresh perspective. They’re particularly interested in shows that can generate buzz and become cultural phenomena. This includes original concepts, compelling characters, and strong execution. Look at trends in viewership and popular searches to see what consumers are interested in.

How important is the genre when pitching to Netflix?

Genre is crucial. Netflix categorizes its content extensively, so your show needs a clear genre identity. However, don’t be afraid to blend genres in innovative ways. Ultimately, Netflix wants a well-defined genre with a unique twist. Netflix is more likely to invest in a production they think will draw in a certain audience.

Can I pitch an animated TV show to Netflix?

Absolutely! Netflix is heavily invested in animation for both children and adults. The animation industry is booming. Make sure your animation style is distinctive and your story resonates with the target audience. Animation is a viable and growing avenue for pitching to Netflix.

What are the biggest mistakes to avoid when pitching a TV show?

• Lack of originality: Don’t pitch something that feels derivative or uninspired.
• Poorly written script: Your pilot script needs to be exceptional.
• Unclear target audience: Know who you’re writing for.
• Unrealistic budget expectations: Be realistic about the cost of producing your show.
• Being unprepared: Know your material inside and out.
• Not having representation: Almost a guaranteed rejection.
• Being difficult to work with: Nobody wants to work with a diva.

What if I don’t have an agent or manager? How can I get my script read?

This is the million-dollar question. Here are some alternatives to traditional representation:

• Screenwriting Competitions: Winning a prestigious competition can get your script noticed.
• Networking: Attend industry events and connect with people who can help you.
• Independent Producers: Find independent production companies that are willing to take a chance on emerging talent.
• Web Series: Create a high-quality web series to showcase your talent and build a following.
• Cold emailing: Approach people that are connected with the TV industry.

How long should my pilot script be?

Generally, a half-hour comedy pilot should be around 22-30 pages, while a one-hour drama pilot should be around 45-60 pages. Quality over quantity is important. Your script needs to be tight, engaging, and well-paced.

How important is diversity and inclusion to Netflix?

Very important. Netflix is committed to showcasing diverse stories and voices, both in front of and behind the camera. If your show features diverse characters and perspectives, highlight that in your pitch.

How do I protect my idea before pitching it?

Before sharing your idea with anyone, consider registering it with the Writer’s Guild of America (WGA). This provides some legal protection and establishes the date of creation.

What should I include in my Series Bible?

Your Series Bible should include:

• Logline: A one-sentence summary of the entire series.
• Synopsis: A longer summary of the entire series, including the main plot points and character arcs.
• Character Biographies: Detailed descriptions of each main character, including their backstory, motivations, and relationships.
• Episode Outlines: Brief summaries of potential episodes for the first season.
• Worldbuilding: A description of the world in which the show takes place, including its history, geography, and culture.
• Tone and Style: A description of the show’s overall tone and style, including its visual aesthetic and music.

Does Netflix provide feedback on submitted pitches?

Generally, no. Due to the volume of submissions they receive, Netflix typically does not provide feedback on unsolicited pitches.

Should I focus on creating a proof of concept before pitching?

Creating a proof of concept can be a great way to demonstrate your vision and generate interest. This could be a short film, a web series, or even just a well-produced trailer. A strong proof of concept can significantly increase your chances of getting your show noticed.

What’s the best way to follow up after submitting a pitch?

Your agent or manager will handle the follow-up. However, be patient and don’t bombard Netflix executives with emails or phone calls. Trust your representative to manage the communication.

Landing a show on Netflix is a challenging but achievable goal. By focusing on creating high-quality content, building strong relationships, and perfecting your pitch, you can increase your chances of success. Remember that the process is filled with rejection. Focus on writing and don’t lose sight of your vision, and be ready to adapt to feedback if you receive it!