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How to Put a Website Link in Your Instagram Story: The Definitive Guide

Want to drive traffic from Instagram directly to your website? Adding a website link to your Instagram Story is the most direct route. You can do this primarily by using the Link Sticker feature, available to accounts that meet certain criteria, which we’ll break down in detail below.

Unlocking the Power of Link Stickers: A Deep Dive

Let’s cut to the chase. The most straightforward way to add a clickable link to your Instagram Story is using the Link Sticker. It’s the evolution of the old “Swipe Up” feature, offering a cleaner, more engaging user experience.

Here’s how to use the Link Sticker:

Create Your Story: Open Instagram and tap the “+” icon at the top, then select “Story” at the bottom of the screen. Capture a photo or video, or upload content from your camera roll.
Access the Sticker Tray: Once your story content is ready, tap the sticker icon (a square with a smiley face) at the top of the screen.
Select the “Link” Sticker: Scroll through the available stickers until you find the “Link” sticker. Tap it to add it to your story.
Enter Your Website URL: A text box will appear where you can paste or type in the URL you want to link to. Ensure the URL is accurate and starts with “https://” for security purposes.
Customize the Sticker (Optional): Instagram allows you to customize the text displayed on the link sticker. Tap the sticker to cycle through various pre-set text options or choose to fully customize the displayed text, giving it a call to action like “Shop Now,” “Learn More,” or “Read the Blog.”
Position and Resize: Drag and resize the sticker to place it where it looks best within your story. Consider its visibility and how it interacts with the overall design.
Share Your Story: Once you’re satisfied, tap “Your Story” in the bottom left corner to share it with your followers.

Eligibility Requirements: The Key to Unlocking Link Stickers

While Instagram aims to make the platform more accessible, it initially restricted the Link Sticker to accounts meeting specific criteria:

Verified Accounts: Accounts with the coveted blue checkmark have access. This helps ensure authenticity and credibility.
Accounts with a Significant Number of Followers: While Instagram doesn’t publicly state an exact number, a general benchmark is 10,000 followers. This requirement reflects the platform’s focus on rewarding established creators and businesses.

However, the GREAT news is that Instagram is now rolling out link stickers to all accounts! Instagram has finally recognized the importance of enabling link sharing for all creators. As of 2024, link stickers are widely available, regardless of follower count or verification status. If you don’t see the Link Sticker option, try updating your Instagram app.

Alternatives for Accounts Without the Link Sticker (Historically):

Previously, if you did not meet the criteria, you have some alternatives:

Run Instagram Ads: Instagram ads allow you to include a call-to-action button that links directly to your website. This is a paid option but can be effective for driving targeted traffic.
Link in Bio: This is the classic workaround. Update the link in your Instagram bio to the relevant page on your website and direct users to “check the link in bio” within your story.
Collaborate with Verified Accounts: If you’re partnering with a verified account or one with over 10,000 followers, ask them to include a link to your website in their story and tag you.

Best Practices for Using Link Stickers

While simply adding a link sticker is easy, optimizing its use can significantly improve results.

Clear Call to Action: Don’t just assume people will click. Use explicit calls to action like “Swipe Up to Learn More,” “Visit Our Website,” or “Shop Now!”
Visually Appealing Design: Ensure the link sticker complements your story’s overall aesthetic. Don’t let it clash or distract from your message.
Relevance is Key: The link you share should be directly relevant to the content of your story. A mismatch will confuse and frustrate viewers.
Track Your Results: Use Instagram Insights to monitor the performance of your stories, including the number of clicks on your link sticker. This data helps you refine your strategy.
Use short URLs: If the URL is too long, use a URL shortener like Bitly to create a shorter, cleaner link. This is especially important if you’re directing users to type in the link manually (as a last resort).

Frequently Asked Questions (FAQs)

Here are 12 common questions about using links in Instagram Stories, answered comprehensively:

1. Why Can’t I See the Link Sticker Option?

If you don’t see the Link Sticker, make sure your Instagram app is updated to the latest version. If the app is updated, try logging out and logging back into your account. While the eligibility requirements for having more than 10,000 followers is not generally required anymore, this may be the case in some regions.

2. Can I Track How Many People Click My Link Sticker?

Yes! Instagram Insights provides data on the number of taps your story receives, which includes clicks on your link sticker. You can access this data by viewing your story’s insights after it has been live for a few hours.

3. Can I Customize the Text on the Link Sticker?

Absolutely! Instagram allows you to customize the text displayed on the link sticker. Tap the sticker after placing it on your story to cycle through different preset options, or you can edit the text of the link sticker by tapping on the link.

4. Is There a Limit to the Number of Link Stickers I Can Use in a Single Story?

No, Instagram doesn’t explicitly limit the number of link stickers you can use in a single story. However, it’s best to avoid overloading your story with too many links, as it can become overwhelming and detract from the overall user experience. Focus on the most relevant and important links.

5. Can I Add a Link to an External Website in an Instagram Story Ad?

Yes, you can easily add a link to an external website in an Instagram Story ad. When creating your ad, there’s an option to add a call-to-action button (like “Shop Now” or “Learn More”) that links directly to your chosen URL. This is a great way to drive conversions from your ads.

6. How Do I Use the “Link in Bio” Strategy Effectively?

To effectively use the “Link in Bio” strategy, consistently update the link in your bio to match the latest promotion or content you’re featuring in your stories. Use clear and concise calls to action within your stories, directing viewers to “check the link in bio.” Consider using a link-in-bio tool like Linktree or Campsite to create a landing page with multiple links.

7. Can I Use Link Stickers in Highlights?

Yes! Links in Stories will still be clickable when you add your Stories to your Highlight reels. This is a great way to keep valuable links accessible to your audience for longer than 24 hours.

8. Are There Any Restrictions on the Types of Websites I Can Link To?

While Instagram doesn’t explicitly prohibit linking to certain types of websites, it’s important to avoid linking to sites that are spammy, malicious, or violate Instagram’s Community Guidelines. Be mindful of the content you’re linking to and ensure it’s appropriate for your audience.

9. What’s the Difference Between the Link Sticker and the “Swipe Up” Feature?

The Link Sticker is the successor to the “Swipe Up” feature. The Link Sticker offers a more interactive and customizable experience.

10. How Can I Improve the Click-Through Rate on My Link Stickers?

To improve the click-through rate, focus on creating engaging and relevant content that captures your audience’s attention. Use strong calls to action, visually appealing designs, and A/B test different approaches to see what resonates best with your followers.

11. Do Link Stickers Work on All Types of Instagram Accounts (Personal, Business, Creator)?

Yes, the Link Sticker works on all types of Instagram accounts now that the requirement for follower count and verification has been widely lifted.

12. Can I Add a Link Sticker to a Collaborative Post Story?

Yes, if your collaborator has access to link stickers, they can add a link sticker to the story they create as part of the collaborative post. Both accounts will benefit from the potential traffic generated.

Final Thoughts

The Instagram Link Sticker is a game-changer for driving traffic and conversions. By following the tips and best practices outlined above, you can effectively leverage this feature to connect with your audience and achieve your marketing goals. Keep experimenting, analyzing your results, and adapting your strategy to maximize your success.