Mastering the Art of Sharing: How to Repost a LinkedIn Post Like a Pro

So, you’ve stumbled upon a LinkedIn post so insightful, so thought-provoking, or just plain awesome that you simply have to share it with your network. You’re not alone! Sharing valuable content is the lifeblood of LinkedIn, boosting engagement and establishing you as a knowledgeable resource. But how exactly do you repost a LinkedIn post?

The answer is simpler than you might think, but mastering the nuances can significantly impact its effectiveness.

Here’s the direct, comprehensive answer: To repost a LinkedIn post, you essentially have two main options: reposting with your own insights (sharing with your network) or sending it privately to a connection.

• To repost with your insights (Share): Look for the “Share” button directly below the post you want to amplify. Clicking this button opens a window where you can add your own commentary, tag relevant connections, and choose your audience. This option is best for maximizing reach and engaging your broader network.
• To send it privately (Send as Message): If you want to share the post with a specific connection, without broadcasting to your wider network, use the “Send” icon. This opens a new message window with the post already embedded, allowing you to add a personalized note for the recipient.

Now, let’s dive deeper. It’s not just about the click; it’s about how you wield this sharing power. The rest of this article will transform you from a novice reposter to a LinkedIn content curator extraordinaire.

The Share Button: Your Gateway to Amplification

The “Share” button is your primary tool for amplifying a post to your network. Clicking it triggers a pop-up window that demands your attention. Don’t just blindly click “Post”! This is your golden opportunity to add value.

Adding Your Voice: Commentary is Key

The key to a successful repost is adding your own perspective. Think of yourself as a curator, not just a copier. Why are you sharing this post? What makes it relevant to your network?

• Provide context: Summarize the post’s main points and highlight what resonated with you.
• Offer insights: Share your own thoughts, experiences, or opinions related to the topic.
• Ask questions: Spark a conversation by posing questions related to the post.
• Tag relevant connections: If the post is particularly relevant to someone in your network, tag them to draw their attention.
• Avoid generic comments: Phrases like “Great post!” or “Interesting” don’t add value. Be specific and genuine.

Choosing Your Audience: Who Needs to See This?

LinkedIn offers several options for controlling who sees your repost:

• Anyone: This is the default setting and makes your post visible to anyone on LinkedIn.
• Connections: Limits visibility to your direct connections.
• Connections of connections: Extends visibility to the connections of your connections.
• Group: Shares the post within a specific LinkedIn group you belong to.

Carefully consider your audience. If the post is highly relevant to a specific group, sharing it there can be incredibly effective.

Hashtags: Broadening Your Reach

Hashtags are essential for increasing the visibility of your repost. Use relevant hashtags to reach a wider audience interested in the topic. Research popular hashtags in your industry and incorporate them strategically. However, avoid overdoing it. A few well-chosen hashtags are far more effective than a long list of irrelevant ones.

The Send Button: Personalized Sharing

The “Send” button is your go-to option for sharing a post privately with a specific connection. This is perfect for sharing information directly relevant to their interests or expertise.

Adding a Personal Touch: Making it Meaningful

When sharing a post via message, always add a personal note. Explain why you’re sharing it and how it relates to the recipient. This demonstrates that you’re thoughtful and considerate.

• Reference a recent conversation: If the post relates to a topic you’ve recently discussed, mention it in your message.
• Explain the relevance: Clearly state why you think the recipient will find the post valuable.
• Ask for their opinion: Encourage them to share their thoughts on the topic.

Avoiding Spam: Be Mindful of Frequency

While sharing valuable content is encouraged, avoid bombarding your connections with too many messages. Quality over quantity is key.

Beyond the Basics: Advanced Reposting Strategies

Mastering the basics is essential, but taking your reposting game to the next level requires a strategic approach.

• Repurpose content: Use the insights from shared posts to create your own original content.
• Engage with comments: Respond to comments on your reposts to foster conversation and build relationships.
• Track your performance: Monitor the engagement metrics (likes, comments, shares) to understand what resonates with your audience.
• Experiment with different approaches: Try different types of commentary, hashtags, and audience settings to optimize your reposting strategy.

LinkedIn Reposting: FAQs

Here are some frequently asked questions about reposting on LinkedIn, designed to address common concerns and provide further clarity.

1. Can I repost someone else’s article on LinkedIn?

Absolutely! Reposting articles, whether they’re published directly on LinkedIn or shared from external sources, is a common and effective way to share valuable information with your network. Just use the “Share” button under the article and add your insightful commentary.

2. Will the original poster be notified if I repost their content?

Generally, yes. When you repost a post (especially with added commentary), the original poster will typically receive a notification that their post has been shared. This can be a great way to connect with the original poster and initiate a conversation.

3. What’s the difference between “Share” and “Send as Message”?

The “Share” button broadcasts the post to your network, while the “Send as Message” option allows you to share it privately with specific connections. “Share” is for broad visibility and engagement; “Send” is for targeted communication.

4. How do I edit a repost before sharing it?

You can edit the commentary you add to the repost before publishing it. However, you cannot alter the original content of the post itself. Focus on crafting compelling and relevant commentary to enhance the shared content.

5. Is there a limit to how many times I can repost a day?

While LinkedIn doesn’t explicitly state a hard limit, excessive posting can be perceived as spammy and negatively impact your credibility. Focus on sharing high-quality content and engaging meaningfully with your network. Aim for quality over quantity.

6. Can I repost a post in a LinkedIn group?

Yes, when you click the “Share” button, you have the option to select a specific group you belong to. This is a great way to share content relevant to the group’s interests and contribute to discussions.

7. How do I see who reposted my LinkedIn post?

You can see who shared your post by clicking on the “Views” counter under your post. This will show you the list of people who viewed, liked, commented, or shared your post.

8. Can I repost a post that’s already been reposted by someone else?

Yes, you can repost a post even if it’s already been shared by someone else. Each share adds another layer of visibility and amplifies the message further.

9. Can I schedule a repost on LinkedIn?

Yes, you can schedule your posts using LinkedIn’s native scheduling feature or third-party social media management tools like Buffer, Hootsuite, or SocialPilot. This allows you to plan your content strategy and share posts at optimal times for engagement.

10. Why can’t I see the “Share” button on some posts?

The “Share” button might be missing for a few reasons: the poster might have restricted sharing, the post could be from a private group you don’t belong to, or it could be a sponsored ad designed for direct engagement.

11. Is it better to repost or create original content?

Ideally, a combination of both is best. Sharing valuable content positions you as a helpful resource, while creating original content allows you to showcase your expertise and thought leadership. Strive for a healthy balance.

12. How can I make my reposts more engaging?

Focus on providing valuable commentary, asking thought-provoking questions, tagging relevant connections, using relevant hashtags, and engaging with comments on your reposts. The more effort you put into adding value, the more engagement you’ll receive.

By understanding these nuances and applying these strategies, you can transform your LinkedIn reposting from a simple act of sharing to a powerful tool for building your brand, expanding your network, and establishing yourself as a thought leader in your industry. Now go forth and share!