Mastering the LinkedIn Connection: A Guide to Networking Messages That Get Results

So, you want to send a networking message on LinkedIn? In essence, it boils down to this: find the person, find a reason to connect that goes beyond a generic request, and craft a personalized message highlighting that connection before sending a connection request. It’s about quality over quantity, building genuine relationships, and demonstrating value right from the start. Let’s dive deep into the nuances.

Crafting the Perfect LinkedIn Networking Message

LinkedIn is a professional powerhouse, but it’s also a social platform. Approaching it with the right mindset is critical. Think of it as an opportunity to build bridges, not just collect contacts. A well-crafted networking message is your first impression, so make it count.

1. Identify Your Target Audience

Before you even think about typing a message, ask yourself: Who do I want to connect with, and why? Are you looking for mentorship, seeking industry insights, exploring career opportunities, or building collaborations? Defining your objective will shape your message and increase your chances of success.

2. Find Common Ground

This is where the magic happens. Don’t just send a generic “I’d like to connect” message. Look for shared connections, mutual interests, attended the same university, worked at the same company, or even engage with similar content. Use this commonality as the foundation for your message. LinkedIn profiles offer a wealth of information – mine it!

3. Write a Personalized Message

Here’s the anatomy of a killer LinkedIn networking message:

• Start with a genuine greeting: Use their name! Avoid overly formal language, but maintain professionalism.
• Acknowledge the common ground: This is your “hook.” Mention the shared connection, mutual interest, or reason for reaching out. Example: “I noticed we both attended [University Name] and I’m impressed by your work at [Company Name].”
• Clearly state your purpose (briefly): Don’t beat around the bush, but don’t be overly demanding. Example: “I’m looking to learn more about [Industry/Role] and would appreciate the opportunity to connect.”
• Offer value (if possible): Can you provide a relevant resource, share an insight, or offer your expertise? Giving before you ask goes a long way. Example: “I recently published an article on [Relevant Topic] that you might find interesting.”
• End with a call to action: Keep it simple. Example: “I’d love to connect and learn more about your experience.” or “I’m looking forward to connecting!”
• Proofread! Typos are a credibility killer.

4. Send the Connection Request

Once you have a personalized message, you’re ready to hit send! When you click the Connect button, you’ll often see a “Add a note” option. THIS IS WHERE YOU PASTE YOUR MESSAGE. Don’t skip this step!

5. Follow Up (If Necessary)

If you don’t receive a response within a week or two, don’t be afraid to send a polite follow-up message. Reiterate your interest and purpose, and offer additional value if possible.

Do’s and Don’ts of LinkedIn Networking Messages

• Do personalize every message. Generic requests are easily ignored.
• Do focus on building relationships, not just collecting connections.
• Do be polite, professional, and respectful of their time.
• Do proofread carefully for errors.
• Do offer value whenever possible.
• Don’t send spammy or salesy messages.
• Don’t ask for a job outright (unless the connection is specifically for that purpose).
• Don’t use overly formal or overly casual language.
• Don’t send generic “I’d like to add you to my professional network” requests.
• Don’t be discouraged if you don’t receive a response. Not everyone is active on LinkedIn.

Frequently Asked Questions (FAQs)

1. How long should my LinkedIn networking message be?

Keep it concise. Aim for around 50-100 words. People are busy, so get to the point quickly and respectfully.

2. Is it okay to connect with someone I’ve never met in person?

Absolutely! That’s the power of LinkedIn. Just make sure you have a valid reason for connecting and personalize your message accordingly. Highlight the common ground you both share to make a strong first impression.

3. What if I don’t have any common connections or shared interests?

Get creative. Look at their profile for clues. Perhaps you admire their work, their company, or their contributions to the industry. You can also mention an article or post they shared that resonated with you. Show genuine interest.

4. How do I find the “Add a note” option when sending a connection request?

On the desktop version, after clicking the Connect button on someone’s profile, a pop-up window should appear, giving you the option to “Add a note”. If you don’t see this option, it could be because the person has set their profile settings to require connection requests be sent without a note. On the mobile app, the option may appear slightly differently but should still be accessible before sending the request.

5. What if someone doesn’t accept my connection request?

Don’t take it personally. They may be busy, not actively using LinkedIn, or simply not interested in connecting. Move on and focus on building relationships with those who are receptive.

6. Should I always personalize my connection requests?

Yes! Personalization dramatically increases your chances of a positive response. A generic request is easily ignored, while a personalized message shows you’ve taken the time to learn about the person and have a genuine reason for connecting.

7. What are some good opening lines for a LinkedIn networking message?

• “I came across your profile and was impressed by your experience in [Industry].”
• “I noticed we both attended [University Name] and I’m interested in learning more about your career path.”
• “I enjoyed your recent article on [Topic] and would like to connect.”
• “I see we have [Mutual Connection] in common. I’d appreciate connecting with you.”
• “Your work at [Company Name] is inspiring. I would like to learn more about your role.”

8. How soon after connecting should I send another message?

Wait at least a few days or a week before sending another message. Use this time to engage with their content, like or comment on their posts, and show genuine interest in their work. When you do send another message, reference your previous connection and build upon it.

9. Is it appropriate to ask for a job in a LinkedIn networking message?

It’s generally not recommended to ask for a job outright in your initial networking message. Focus on building a relationship first. Once you’ve established a connection, you can subtly inquire about career opportunities or ask for advice.

10. How can I improve my LinkedIn profile to attract more connections?

• Use a professional headshot.
• Write a compelling headline that summarizes your expertise.
• Craft a detailed and engaging “About” section.
• Highlight your skills and accomplishments.
• Request recommendations from colleagues and clients.
• Actively engage with content and share your own insights.

11. What’s the difference between a connection request and a follow?

A connection request is a formal invitation to join someone’s network. When someone accepts your request, you become a 1st-degree connection and can directly message each other. Following someone allows you to see their public posts and updates in your feed without being directly connected.

12. How do I know if my networking message is effective?

Track your response rate. If you’re consistently sending personalized messages and not getting many responses, consider refining your approach. Experiment with different opening lines, value propositions, and calls to action.

By following these guidelines and crafting personalized messages, you can leverage LinkedIn to build a powerful network, unlock new opportunities, and achieve your professional goals. Happy connecting!