Setting Up Your Amazon Nonprofit Account: A Comprehensive Guide

Setting up an Amazon account for your nonprofit organization is a strategic move that can unlock access to powerful fundraising, procurement, and logistical tools. It’s not just about buying stuff; it’s about streamlining operations, leveraging AmazonSmile for donations, and potentially tapping into dedicated nonprofit programs. Here’s a breakdown of how to navigate the process:

1. Create a Regular Amazon Account: Start by creating a standard Amazon account using an email address associated with your nonprofit. If your organization doesn’t already have a dedicated email address (e.g., info@yournonprofit.org), create one. This account will serve as the foundation for all subsequent steps.

2. Enroll in AmazonSmile: This is where the magic begins. AmazonSmile allows shoppers to designate your nonprofit as their beneficiary, and Amazon donates 0.5% of eligible purchases to your organization. To enroll:

   • Go to the AmazonSmile website (smile.amazon.com).
   • Search for your nonprofit by name or EIN (Employer Identification Number).
   • Select your organization.
   • Complete the registration process, which may involve verifying your nonprofit’s 501(c)(3) status.
   • Important: You’ll need to encourage your supporters to shop at smile.amazon.com instead of the regular Amazon website to ensure the donations are credited.

3. Explore Amazon Business: Consider upgrading your account to an Amazon Business account. While Amazon Business is primarily designed for commercial enterprises, its features can be highly beneficial for nonprofits, offering advantages like:

   • Tax-exempt purchasing (where applicable): This can save your organization significant money on eligible purchases. You’ll need to provide documentation to verify your tax-exempt status.
   • Multi-user accounts: Allow multiple team members to make purchases on behalf of the organization while maintaining central control and visibility.
   • Purchase approvals: Implement approval workflows to ensure spending aligns with your budget and policies.
   • Detailed reporting: Track spending patterns and identify areas for cost savings.
   • Dedicated customer support: Access specialized support tailored to business customers.

   To upgrade to an Amazon Business account, you’ll typically need to provide your organization’s name, address, EIN, and proof of nonprofit status.

4. Verify Your Nonprofit Status: Throughout the enrollment process, especially for AmazonSmile and Amazon Business, be prepared to provide documentation verifying your organization’s 501(c)(3) status. This usually includes a copy of your IRS determination letter.

5. Promote AmazonSmile to Your Supporters: The success of your AmazonSmile participation hinges on getting the word out. Actively promote AmazonSmile to your donors, volunteers, and community members through:

   • Email newsletters: Include a clear call to action and instructions on how to shop through AmazonSmile.
   • Social media: Regularly post reminders and share success stories about how AmazonSmile donations are helping your organization.
   • Website: Feature a prominent banner or link to AmazonSmile.
   • Events: Mention AmazonSmile during fundraising events and presentations.

6. Manage and Track Your Donations: Regularly monitor your AmazonSmile donations through the AmazonSmile reporting dashboard. This allows you to track your progress, identify trends, and refine your promotion strategies.

7. Set up Amazon Pay for Nonprofits

   • Integrate Amazon Pay: Amazon Pay allows you to easily accept donations on your website and other platforms. Setting this up involves integrating Amazon Pay APIs into your donation pages. It’s a secure and user-friendly method for donors to contribute.

Frequently Asked Questions (FAQs)

1. Is there a cost to enroll in AmazonSmile for my nonprofit?

No, AmazonSmile is completely free for eligible nonprofit organizations. Amazon donates 0.5% of the purchase price from eligible AmazonSmile purchases.

2. What are the eligibility requirements for AmazonSmile?

To be eligible for AmazonSmile, your organization must be a 501(c)(3) public charitable organization in good standing with the IRS. You’ll need to provide documentation to verify your nonprofit status.

3. How often does Amazon disburse AmazonSmile donations?

AmazonSmile donations are typically disbursed quarterly, approximately 45 days after the end of each quarter.

4. Can I use AmazonSmile for international purchases?

No, AmazonSmile is currently only available for purchases made on Amazon.com in the United States, Amazon.co.uk in the United Kingdom, and Amazon.de in Germany, among others.

5. How do I update my nonprofit’s information on AmazonSmile?

You can update your organization’s information, such as contact details or banking information, through the AmazonSmile central dashboard after you’ve enrolled.

6. What types of products are eligible for AmazonSmile donations?

Most products sold on Amazon.com are eligible for AmazonSmile donations. However, some products, such as digital downloads and gift cards, may not be eligible. Look for the “Eligible for AmazonSmile donation” designation on product pages.

7. What are the benefits of using Amazon Business for my nonprofit?

Amazon Business offers benefits like tax-exempt purchasing, multi-user accounts, purchase approvals, detailed reporting, and dedicated customer support, all of which can help nonprofits streamline operations and save money.

8. How do I apply for tax-exempt status on Amazon Business?

To apply for tax-exempt status on Amazon Business, you’ll need to enroll in the Amazon Tax Exemption Program (ATEP) and provide documentation verifying your organization’s tax-exempt status, such as a copy of your IRS determination letter.

9. Can I use my personal Amazon account for nonprofit purchases?

While you can use your personal Amazon account, it’s generally recommended to create a separate Amazon account specifically for your nonprofit. This allows for better tracking of expenses, easier management of tax-exempt status, and the ability to utilize Amazon Business features.

10. How can I promote AmazonSmile to my donors and supporters?

Promote AmazonSmile through email newsletters, social media posts, your website, and during fundraising events. Make it easy for your supporters to shop through AmazonSmile by providing clear instructions and links.

11. What are the fees associated with Amazon Pay for Nonprofits?

Amazon Pay for Nonprofits usually has transaction fees that may vary based on your agreement with Amazon. It’s important to check the current fee structure to understand the costs involved.

12. How do I integrate Amazon Pay into my nonprofit’s website?

Integrating Amazon Pay requires technical knowledge. You’ll need to work with a web developer to integrate Amazon Pay APIs into your donation pages. Amazon provides detailed documentation and developer resources to guide you through the process.

Setting up and effectively utilizing an Amazon account for your nonprofit requires some initial effort, but the potential benefits—increased donations, streamlined purchasing, and access to valuable resources—make it a worthwhile investment. By carefully following these steps and staying informed about Amazon’s programs and policies, your organization can leverage Amazon’s vast platform to achieve its mission.