Is Changed Still Swimming? An In-Depth Look After Shark Tank

Is Changed (formerly known as Comfyzak) still in business? Yes, Changed is still in operation, but with a crucial evolution. They’ve not only navigated the post-Shark Tank waters but have also rebranded and refined their product line, focusing on creating premium transition robes and adaptive apparel designed for active lifestyles.

From Comfyzak to Changed: A Rebrand Story

The journey from the Shark Tank stage as Comfyzak to the thriving business Changed is today is a testament to resilience, strategic adaptation, and understanding market demands. The initial concept of the Comfyzak, a comfortable and versatile beanbag chair, caught the Sharks’ attention, but the path to lasting success required more than just initial investment.

The Shark Tank Experience: A Valuable Lesson

While a deal wasn’t struck on Shark Tank, the exposure was invaluable. The founders, Kilee and Bryce Nickels, gained national attention and a crash course in refining their business strategy. The feedback from the Sharks, even without a deal, highlighted the need for a clearer focus and a more differentiated product offering.

Identifying the Need for Change

Post-Shark Tank, Kilee and Bryce took a hard look at their business. They recognized the potential in the comfy and versatile nature of their products, but also saw the need to specialize. This introspection led them to a key insight: the demand for comfortable and functional apparel for athletes and outdoor enthusiasts.

The Birth of Changed: Transition and Adaptation

The rebrand to Changed marked a pivotal moment. They shifted their focus to creating transition robes and adaptive apparel, specifically designed to provide comfort and privacy for athletes changing before and after activities, such as surfing, swimming, and triathlon training. This strategic pivot resonated strongly with a target audience seeking practical and high-quality solutions.

Changed’s Product Line: More Than Just a Robe

Changed’s product line is centered around the transition robe, a versatile garment that serves as a portable changing room and a comfortable outer layer. However, their offerings extend beyond a single product, catering to a broader range of needs within their target demographic.

The Signature Transition Robe: Comfort and Functionality

The core of their product line is the transition robe. These robes are made from high-quality materials like recycled polyester and are designed to be quick-drying, windproof, and comfortable. They feature ample room for changing, large pockets for storage, and a hood for added protection from the elements. These robes are available in various sizes and colors to suit individual preferences.

Adaptive Apparel: Catering to Diverse Needs

Beyond the transition robe, Changed offers a range of adaptive apparel, including items like changing towels, ponchos, and accessories. These products are designed with the same focus on comfort, functionality, and quality, further solidifying Changed’s position as a leading provider of apparel for active individuals.

Sustainability: A Core Value

A key differentiator for Changed is its commitment to sustainability. They prioritize using recycled materials in their products and minimizing their environmental impact. This dedication to sustainability appeals to environmentally conscious consumers and strengthens their brand image.

Where to Find Changed Products

Changed products are primarily available through their official website, which offers a comprehensive overview of their product line and allows customers to easily browse and purchase items.

Online Retail: Reaching a Wider Audience

In addition to their website, Changed products are also available through select online retailers and specialty stores. This broader distribution strategy allows them to reach a wider audience and cater to different customer preferences.

Partnerships: Collaborating for Growth

Changed actively pursues strategic partnerships with organizations and events within the action sports and outdoor recreation industries. These partnerships help to increase brand awareness and reach their target market more effectively.

Frequently Asked Questions (FAQs) About Changed

Here are some frequently asked questions about Changed, providing additional insights into the company and its products.

1. What is a transition robe?

A transition robe is a versatile garment designed to provide privacy and comfort when changing clothes in public spaces, such as beaches, pools, or parking lots. It’s essentially a portable changing room and a comfortable outer layer, often made from quick-drying and windproof materials.

2. What are Changed robes made of?

Changed robes are primarily made from recycled polyester, a sustainable material that is quick-drying, lightweight, and durable. They also use other high-quality materials to ensure comfort and functionality.

3. How do I choose the right size Changed robe?

Changed provides a size chart on their website to help customers choose the right size robe based on their height and build. Consider the intended use and desired level of coverage when selecting a size.

4. How do I care for my Changed robe?

Changed robes are generally easy to care for. They can be machine washed on a gentle cycle and hung to dry. Avoid using harsh detergents or bleach, as these can damage the fabric.

5. Where are Changed products manufactured?

Changed is committed to ethical manufacturing practices. While specific manufacturing locations may vary, they prioritize working with factories that adhere to fair labor standards and environmental regulations.

6. Does Changed offer international shipping?

Yes, Changed typically offers international shipping to many countries. Shipping costs and delivery times may vary depending on the destination. Check their website for specific details.

7. What is Changed’s return policy?

Changed generally offers a return policy that allows customers to return unworn and unwashed items within a specified timeframe for a refund or exchange. Review their return policy on their website for complete details.

8. How can I contact Changed customer service?

You can contact Changed customer service through the contact form on their website or via email. They typically respond to inquiries promptly and are dedicated to providing excellent customer support.

9. Does Changed offer discounts or promotions?

Changed occasionally offers discounts and promotions to its customers. Sign up for their email newsletter or follow them on social media to stay informed about upcoming deals.

10. Is Changed environmentally friendly?

Yes, Changed is committed to environmental sustainability. They prioritize using recycled materials, minimizing waste, and reducing their carbon footprint.

11. Are Changed robes suitable for all seasons?

Changed robes are versatile and can be used in various seasons. They provide warmth and protection from the wind and rain in cooler weather, while their quick-drying properties make them ideal for use after swimming or surfing in warmer weather.

12. What sets Changed apart from other transition robe brands?

Changed distinguishes itself through its commitment to quality, sustainability, and functionality. They use premium materials, prioritize ethical manufacturing practices, and offer a range of innovative features that cater to the specific needs of athletes and outdoor enthusiasts. Their rebranding, product evolution, and laser focus on their target audience have solidified their position in the market.

Changed: A Success Story Beyond the Tank

Changed’s story is a powerful reminder that success after Shark Tank is not solely dependent on securing a deal. By listening to feedback, adapting to market demands, and focusing on their core values, Kilee and Bryce Nickels have transformed Comfyzak into a thriving business that continues to innovate and inspire. Changed is a testament to the power of resilience, strategic thinking, and a genuine passion for creating products that make a difference.