Is Crabtree & Evelyn Out of Business? Unraveling the Scented Saga

The answer, like a complex fragrance, is layered. Crabtree & Evelyn, as you once knew it, selling directly to consumers through its physical retail stores in North America, Europe, and Australia, is indeed gone. However, the Crabtree & Evelyn brand continues to exist under new ownership and with a shifted business model.

A Brand Reborn: From Brick-and-Mortar to Digital Delights

The story of Crabtree & Evelyn is one of transformation, a fragrant phoenix rising from the ashes of retail disruption. In 2018, the company filed for bankruptcy protection in the US, closing all of its physical stores in North America. Similar closures followed in other regions. This was a seismic shift for a brand that had cultivated a loyal following for decades with its charming boutiques and evocative scents.

But bankruptcy wasn’t the end. It was a strategic restructuring. The brand was acquired by a Hong Kong-based investment firm, Khuan Choo International, and relaunched with a renewed focus on e-commerce and a carefully curated product range. The essence of Crabtree & Evelyn – its commitment to botanicals, craftsmanship, and sensory experiences – remains, but the delivery method has evolved to meet the demands of the modern consumer. So, while the familiar retail experience is largely a thing of the past, the brand itself is very much alive and kicking in the digital realm.

Understanding the Shift: Why the Change?

The reasons behind Crabtree & Evelyn’s restructuring are multifaceted, reflecting broader challenges within the retail landscape.

• The Rise of E-Commerce: The shift to online shopping has irrevocably altered consumer behavior. Brick-and-mortar stores face intense competition from online retailers, who often offer lower prices and greater convenience.
• Changing Consumer Preferences: While Crabtree & Evelyn had a dedicated following, its classic aesthetic and product range may not have resonated as strongly with younger generations accustomed to minimalist design and trend-driven beauty products.
• Increased Competition in the Beauty and Fragrance Industry: The beauty and fragrance market is saturated with brands, both established and emerging, vying for consumer attention. Standing out in this crowded space requires constant innovation and marketing savvy.
• Operational Costs: Maintaining a large network of retail stores entails significant overhead costs, including rent, staffing, and inventory management. These costs can be particularly burdensome for companies facing declining sales.

By shifting its focus to e-commerce, Crabtree & Evelyn has been able to streamline its operations, reduce costs, and reach a wider audience. The brand can now focus on developing innovative products and engaging with consumers through digital channels.

Navigating the New Crabtree & Evelyn: What to Expect

So, what can you expect from the “new” Crabtree & Evelyn?

• A Streamlined Product Range: The brand has carefully curated its product offerings, focusing on its most popular and iconic scents, as well as introducing new formulations and fragrances designed to appeal to a broader audience.
• Enhanced E-Commerce Experience: Crabtree & Evelyn’s website offers a seamless shopping experience, with detailed product descriptions, high-quality imagery, and personalized recommendations.
• Global Availability: Through its online platform, Crabtree & Evelyn can now reach customers around the world, breaking down geographical barriers and expanding its global footprint.
• A Focus on Sustainability: The brand is increasingly committed to sustainable practices, using ethically sourced ingredients and eco-friendly packaging.

While the absence of physical stores may be disappointing for some, the revitalized Crabtree & Evelyn offers a convenient and engaging way to experience its signature fragrances and skincare products.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions to clarify the current status of Crabtree & Evelyn and help you navigate the brand’s transition:

1. Can I Still Buy Crabtree & Evelyn Products?

Yes! You can purchase Crabtree & Evelyn products online through their official website and select retailers in certain regions. Check the official website for current availability and shipping information.

2. Where Can I Buy Crabtree & Evelyn Products Now?

The primary source for Crabtree & Evelyn products is their official website. Some retailers, particularly in Asia, may still carry a selection of their products. It’s best to verify with individual retailers directly.

3. Are Crabtree & Evelyn Stores Still Open?

In most of North America, Europe, and Australia, Crabtree & Evelyn retail stores are permanently closed. Some stores may still exist in specific international markets, particularly in parts of Asia.

4. What Happened to My Favorite Crabtree & Evelyn Scent?

While the product range has been streamlined, many of the classic and beloved scents remain available. Check the website to see if your favorite fragrance is still offered. Some scents may have been reformulated or repackaged.

5. Is Crabtree & Evelyn Ethical and Sustainable?

The brand is increasingly emphasizing ethical sourcing and sustainable practices. Visit their website for information on their ingredient sourcing, packaging, and environmental initiatives.

6. Has the Quality of Crabtree & Evelyn Products Changed?

The new owners have maintained a commitment to quality, using premium ingredients and meticulous craftsmanship. However, some formulations may have been updated or tweaked. Check product reviews and descriptions for specific details.

7. Who Owns Crabtree & Evelyn Now?

Crabtree & Evelyn is currently owned by Khuan Choo International, a Hong Kong-based investment firm.

8. Will Crabtree & Evelyn Ever Reopen Stores?

While there are no immediate plans to reopen a large network of retail stores, the possibility of pop-up shops or limited-edition retail experiences in the future cannot be ruled out. Stay updated by subscribing to their newsletter and following them on social media.

9. Is Crabtree & Evelyn Cruelty-Free?

Crabtree & Evelyn states that they are committed to being cruelty-free. Check their website for specific details regarding their animal testing policy and certifications.

10. What is Crabtree & Evelyn’s Return Policy?

Review the return policy on the official Crabtree & Evelyn website before making a purchase. Return policies may vary depending on the retailer.

11. How Can I Contact Crabtree & Evelyn Customer Service?

Contact information for customer service, including email addresses and phone numbers, can be found on the “Contact Us” page of the Crabtree & Evelyn website.

12. What is the Origin of the Name “Crabtree & Evelyn”?

The name “Crabtree & Evelyn” is a tribute to John Evelyn, a 17th-century English writer, gardener, and diarist, and the crab apple tree, known for its natural beauty and medicinal properties. It reflects the brand’s focus on botanicals and natural ingredients.