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Is DoorDash Cheaper Than Instacart? A Deep Dive into Delivery Costs

The burning question: Is DoorDash cheaper than Instacart? The simple answer is: it depends. There’s no definitive winner, as pricing structures, fees, promotions, and even the items you’re buying significantly impact the final cost. Both services offer convenience, but understanding their individual pricing models is crucial to making informed decisions and saving money.

Unpacking the Cost Components: DoorDash vs. Instacart

To truly understand which service is “cheaper” in your specific situation, we need to dissect the various cost components each platform uses. Think of it like comparing apples and oranges – they’re both fruit, but their flavors and prices differ.

The Base Price of Goods: A Crucial Starting Point

Instacart: Often marks up prices on individual items compared to what you’d find in-store. This markup can vary significantly depending on the store, the item, and even the time of day. This is a primary way Instacart generates revenue, even before factoring in fees.
DoorDash: Primarily focuses on restaurant deliveries but has expanded into grocery and convenience store options. The pricing of goods largely depends on the individual store’s partnership with DoorDash. Some stores maintain in-store prices, while others implement markups similar to Instacart. DashMart, DoorDash’s own convenience stores, are typically priced in line with other similar services.

Delivery Fees: The Most Visible Cost

Instacart: Charges a delivery fee based on factors like order size, delivery distance, and delivery time. Instacart Express members (Instacart’s subscription service) generally have lower or waived delivery fees on orders over a certain amount.
DoorDash: Also charges a delivery fee calculated similarly to Instacart’s, considering distance, demand, and membership status (DashPass). DashPass subscribers receive discounted or waived delivery fees on eligible orders from participating merchants.

Service Fees: The Opaque Add-On

Instacart: Includes a service fee as a percentage of the order total. This fee helps cover operational costs. The percentage can fluctuate, so always check the final breakdown before placing your order.
DoorDash: Similarly applies a service fee, often presented as a percentage of the order total. This fee is separate from the delivery fee and contributes to DoorDash’s operational expenses.

Tipping: Rewarding Good Service

Instacart: Recommends tipping your shopper for their time and effort. A good tip can also incentivize faster and more attentive service.
DoorDash: Likewise encourages tipping your driver. Tipping is an essential part of the earning structure for both Instacart shoppers and DoorDash drivers.

Membership Programs: DashPass vs. Instacart Express

Instacart Express: Offers waived or reduced delivery fees on orders over $35 (or similar thresholds), plus other potential perks. It’s a worthwhile investment if you order from Instacart frequently.
DashPass: Provides waived or reduced delivery fees and lower service fees on eligible orders from restaurants, grocery stores, and convenience stores within the DoorDash network. If you’re a regular DoorDash user, this is a solid investment.

The Verdict: Making the “Cheapest” Choice

So, how do you determine which is cheaper?

Compare the Basket: Create a sample order in both apps with the exact same items from the same store (if available). Note the base prices of the items, delivery fees, service fees, and any potential taxes or small order fees.
Factor in Memberships: If you have Instacart Express or DashPass, be sure to factor in the savings these memberships provide.
Check for Promotions: Both services frequently offer promotions, such as discounts on specific items or waived fees. Always look for these deals before placing your order.
Consider Tipping: Remember to factor in the tip you plan to give, as this will affect the total cost.
Account for Time: While not a direct financial cost, your time is valuable. If one service consistently delivers faster or offers a better shopping experience, that might outweigh a small price difference.

In summary, the “cheapest” option varies depending on your specific needs and circumstances. By carefully comparing the cost components and considering all relevant factors, you can make an informed decision and maximize your savings.

Frequently Asked Questions (FAQs)

1. What is a “markup” and how does it affect the price of groceries on Instacart and DoorDash?

A markup is when the price of an item on a delivery platform is higher than the price in the physical store. Instacart and, increasingly, DoorDash, use markups to generate revenue. This means you might pay more for the same jar of peanut butter on Instacart than you would if you went to the grocery store yourself. Always compare prices carefully.

2. How do delivery fees differ between Instacart and DoorDash?

Both Instacart and DoorDash calculate delivery fees based on factors such as distance, order size, and time of day. Instacart tends to have a more complex calculation, taking into account the specific store and the number of items. Both offer reduced or waived delivery fees for members of their respective subscription services.

3. What exactly is a “service fee” and why am I being charged it?

A service fee is a percentage-based charge that Instacart and DoorDash add to your order total. It helps cover operational costs such as platform maintenance, customer support, and shopper/driver compensation. It is distinct from the delivery fee and is typically non-waivable, even with a membership.

4. Is DashPass or Instacart Express a better value for frequent users?

The better value depends on your usage habits. DashPass is beneficial if you frequently order from restaurants, grocery stores, and convenience stores on DoorDash. Instacart Express is worthwhile if you primarily use Instacart for grocery shopping. Calculate how much you typically spend on delivery and service fees each month and compare that to the cost of the membership to determine which saves you more money.

5. Can I use coupons on DoorDash and Instacart?

Yes, both DoorDash and Instacart frequently offer coupons and promotional codes. These can be applied at checkout to reduce the overall cost of your order. Keep an eye out for emails, in-app notifications, and online deals to maximize your savings.

6. How do I know if a store on DoorDash or Instacart is marking up its prices?

The easiest way to check for markups is to compare the prices of items on the app to the prices listed on the store’s website or in-store. Some stores will explicitly state that prices may be higher online. If you consistently find higher prices on the app, consider shopping at a different store or, if possible, visiting the store in person.

7. What is the difference between Instacart’s “Priority Delivery” and DoorDash’s “Fastest Delivery” options?

Both Priority Delivery (Instacart) and Fastest Delivery (DoorDash) are options that prioritize your order for quicker processing and delivery. This usually comes at an extra cost. They essentially pay extra to jump the queue. Consider if the added speed is worth the additional fee.

8. What happens if an item I ordered is out of stock?

On both platforms, your shopper will typically contact you to suggest a replacement or offer a refund. You can often specify your preferences for replacements in the app. It’s important to be responsive to your shopper’s messages to ensure you get the items you need.

9. Are there any hidden fees I should be aware of?

Watch out for small order fees on both platforms if your order doesn’t meet a minimum spending requirement. Also, be aware that prices can sometimes change between the time you add an item to your cart and the time you check out. Always double-check your order summary before finalizing it.

10. Can I use SNAP benefits on DoorDash and Instacart?

Yes, both DoorDash and Instacart accept SNAP benefits (Supplemental Nutrition Assistance Program) at select retailers. You’ll need to add your SNAP EBT card to your account and shop at participating stores. Check the apps for details on eligibility and participating retailers.

11. What are the best ways to save money on DoorDash and Instacart?

Compare prices: Check both apps before placing an order.
Use coupons and promotions: Look for available discounts.
Shop strategically: Plan your orders to meet minimum spending requirements and avoid small order fees.
Consider membership programs: If you’re a frequent user, DashPass or Instacart Express can save you money.
Opt for pickup: If available, picking up your order yourself can eliminate delivery fees.

12. What if I have an issue with my order, such as missing items or damaged goods?

Both DoorDash and Instacart have customer support channels to address order issues. You can typically report problems directly through the app and request a refund or credit. Be sure to document the issue with photos if possible. Act quickly and report the issue as soon as you receive your order.