Is Evinrude Still in Business? A Deep Dive into the Iconic Outboard Brand

No, Evinrude is no longer in business. The iconic outboard engine manufacturer, a name synonymous with boating for over a century, ceased production in May 2020. This decision marked the end of an era, leaving many boaters wondering what happened to the brand and what alternatives exist for their beloved Evinrude engines.

The End of an Era: What Happened to Evinrude?

The demise of Evinrude was a complex affair, stemming from a confluence of factors including technological shifts, market pressures, and ultimately, the economic fallout from the COVID-19 pandemic. While the brand had a rich history and a loyal following, it faced challenges adapting to the evolving landscape of the outboard engine market.

The Rise and Fall: A Brief History

Evinrude’s story began in 1909 with Ole Evinrude’s invention of the first commercially viable outboard motor. The brand quickly gained popularity, becoming a household name and a leader in outboard technology. For decades, Evinrude, alongside its sister brand Johnson, dominated the marine industry. They introduced innovations like electric starting, loop-charged engines, and later, the revolutionary E-TEC direct injection technology.

However, the market changed. Four-stroke engines began to gain favor due to their quieter operation, improved fuel efficiency, and reduced emissions. While Evinrude invested heavily in its E-TEC technology, positioning it as a cleaner and more powerful alternative to traditional two-stroke engines, it struggled to compete with the established dominance of four-stroke manufacturers like Yamaha and Mercury.

The BRP Decision: Focusing on Innovation Elsewhere

In 2020, Bombardier Recreational Products (BRP), the parent company of Evinrude, made the difficult decision to discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. BRP cited several reasons for the decision, including:

• Changing consumer preferences: The shift towards four-stroke engines proved difficult to overcome.
• Increased regulatory scrutiny: Emission standards became increasingly stringent, requiring significant investment in research and development.
• Strategic realignment: BRP chose to focus its resources on its other product lines, including Sea-Doo personal watercraft, Ski-Doo snowmobiles, Can-Am ATVs and side-by-sides, and the development of new marine technologies.
• COVID-19 Impact: The global pandemic significantly impacted the marine industry, further exacerbating existing financial pressures.

Along with the discontinuation of Evinrude engines, BRP also announced that it would be repurposing its Sturtevant, WI, facility to focus on new projects, including the development of innovative boating packages with new technology and electric propulsion systems. BRP entered into an agreement with Mercury Marine to support package boats and continue to supply outboard engines to BRP’s boat brands.

What Does the End of Evinrude Mean for Owners?

The news of Evinrude’s closure left many owners concerned about the future of their engines. While new Evinrude engines are no longer being manufactured, parts and service are still available.

• Warranty Support: BRP has committed to honoring existing warranties on Evinrude engines.
• Parts Availability: Although no longer in production, parts are still available through authorized BRP dealers and online retailers. Many aftermarket manufacturers also produce parts compatible with Evinrude engines.
• Service and Maintenance: Qualified mechanics can still service and repair Evinrude engines. A network of certified Evinrude technicians continues to operate, providing expert service.

Frequently Asked Questions (FAQs) About Evinrude

Here are some frequently asked questions regarding Evinrude and its current status, designed to provide boaters with comprehensive and valuable information:

FAQ 1: Can I still get my Evinrude engine serviced?

Yes, you can still get your Evinrude engine serviced. A network of certified technicians and mechanics remains available to service and repair Evinrude engines. Consult your local BRP dealer or search online for qualified technicians in your area.

FAQ 2: Are Evinrude parts still available?

Yes, Evinrude parts are still available. While BRP is no longer manufacturing new Evinrude engines, they continue to supply parts through their dealer network. Furthermore, many aftermarket manufacturers produce parts compatible with Evinrude engines, ensuring continued availability.

FAQ 3: Will BRP honor my Evinrude warranty?

Yes, BRP is committed to honoring existing warranties on Evinrude engines. Contact your local BRP dealer for warranty service or claims.

FAQ 4: What are the best alternatives to Evinrude engines?

The best alternatives to Evinrude engines are four-stroke outboard engines from manufacturers like Yamaha, Mercury, Suzuki, and Honda. These engines offer improved fuel efficiency, reduced emissions, and quieter operation. Mercury’s Verado series and Yamaha’s F series are particularly popular choices. Also, you might consider electric outboards from companies like Torqeedo as the technology continues to evolve.

FAQ 5: What will happen to the value of my boat with an Evinrude engine?

The value of your boat with an Evinrude engine may be affected. The long-term impact on resale value is still unfolding, but a well-maintained boat with a functioning Evinrude engine should still hold significant value. The availability of parts and service will be key to maintaining that value. Consider highlighting the engine’s condition and service history when selling.

FAQ 6: Is it worth repowering my boat with a new engine?

Repowering your boat with a new engine is a significant investment, but it can be worthwhile if your current engine is unreliable or inefficient. Consider factors like the age and condition of your boat, the cost of the new engine and installation, and your boating needs. If you plan to keep the boat for many years, repowering can extend its life and improve its performance.

FAQ 7: What are the pros and cons of switching to a four-stroke engine?

Pros of switching to a four-stroke engine:

• Improved fuel efficiency
• Reduced emissions
• Quieter operation
• Generally smoother performance

Cons of switching to a four-stroke engine:

• Higher initial cost
• Potentially heavier than comparable two-stroke engines
• More complex maintenance requirements

FAQ 8: Where can I find a reliable Evinrude mechanic?

You can find a reliable Evinrude mechanic by contacting your local BRP dealer or searching online for certified Evinrude technicians. Look for mechanics with experience working on Evinrude E-TEC engines. Online boating forums and communities can also be a valuable resource for finding recommendations.

FAQ 9: Will Evinrude ever make a comeback?

While anything is possible, it is highly unlikely that Evinrude will make a comeback under the same brand and production model. BRP has made a strategic decision to focus on other areas of its business, including new marine technologies and electric propulsion.

FAQ 10: Is it safe to buy a used boat with an Evinrude engine?

Yes, it can be safe to buy a used boat with an Evinrude engine, provided you do your due diligence. Have the engine thoroughly inspected by a qualified mechanic before purchasing. Check for signs of wear and tear, corrosion, and any history of repairs. Also, verify the availability of parts and service in your area.

FAQ 11: What should I consider when maintaining my Evinrude engine?

Proper maintenance is crucial to prolonging the life of your Evinrude engine. Follow the manufacturer’s recommended maintenance schedule, including regular oil changes, spark plug replacements, and lubrication of moving parts. Use high-quality Evinrude XD100 oil (or a suitable equivalent) for E-TEC engines. Store your boat properly during the off-season and protect the engine from the elements.

FAQ 12: What is the legacy of Evinrude in the boating world?

Evinrude’s legacy in the boating world is undeniable. The brand pioneered outboard engine technology, making boating more accessible and enjoyable for millions of people. Evinrude’s innovations, from electric starting to direct injection, revolutionized the marine industry. While the brand may be gone, its impact on boating will continue to be felt for generations to come. Evinrude’s commitment to performance and innovation has left an enduring mark on the world of boating.