Is Full Throttle Saloon Still in Business? Unveiling the Legend

The definitive answer is no, the original Full Throttle Saloon in Sturgis, South Dakota, is no longer in business. A devastating fire in 2015 completely destroyed the iconic bar. However, the spirit of the Full Throttle lives on in new ventures spearheaded by its charismatic founder, Michael Ballard. Let’s delve into the story of the legendary saloon, its fiery demise, and the subsequent reincarnation of its legacy.

The Rise and Fall of an Icon

From Humble Beginnings to Biker Mecca

The Full Throttle Saloon wasn’t just a bar; it was an experience. Founded by Michael Ballard and Jesse James Dupree, the saloon quickly became a central hub for the annual Sturgis Motorcycle Rally, transforming from a modest establishment into a sprawling entertainment complex. Boasting multiple stages, zip lines, wrestling rings, and a dedicated campground, it was a biker’s paradise, a place where the roar of engines mixed with the rumble of rock music. The sheer scale of the Full Throttle was awe-inspiring, drawing hundreds of thousands of visitors each year and generating millions in revenue. The reality television show documenting its operations, aptly named “Full Throttle Saloon,” further cemented its place in pop culture.

The Devastating Fire of 2015

In the early morning hours of September 8, 2015, tragedy struck. A fire, the cause of which remains officially undetermined but suspected to be electrical, ripped through the Full Throttle Saloon, leaving nothing but ashes in its wake. The fire was swift and total, consuming the entire complex and marking the end of an era. The loss was devastating for Ballard, Dupree, their staff, and the countless fans who considered the Full Throttle their home away from home.

The Aftermath and Rebuilding Efforts

Following the fire, the future of the Full Throttle Saloon remained uncertain. Initial reports suggested that the saloon would be rebuilt, but challenges mounted, including insurance disputes and logistical hurdles. While many hoped to see the saloon resurrected in its original form, it ultimately proved impractical.

Full Throttle’s Reincarnation: The Phoenix Rises

The New Full Throttle Distillery

While the original saloon may be gone, the Full Throttle brand has been reborn. Michael Ballard has focused his energies on Full Throttle Distillery, located in Trimble, Tennessee. This venture represents a new chapter in the Full Throttle story, embracing the same rebellious spirit and dedication to quality that made the original saloon famous. The distillery produces a range of spirits, including Full Throttle Moonshine, and offers tours and tasting experiences.

Full Throttle Merchandise and Events

The Full Throttle legacy continues through merchandise and events. Branded apparel, accessories, and memorabilia are available online and at various retailers. Additionally, Ballard and his team organize and participate in motorcycle rallies and events across the country, keeping the Full Throttle flame alive.

The Spirit Lives On

Although the iconic structure of the Full Throttle Saloon is no longer standing, its spirit of freedom, camaraderie, and unadulterated fun endures. Through the distillery, merchandise, and events, Michael Ballard continues to connect with the legions of fans who made the Full Throttle a legend. The Full Throttle wasn’t just a place; it was a feeling, a lifestyle, and that, thankfully, can’t be destroyed by fire.

Frequently Asked Questions (FAQs) About Full Throttle Saloon

1. What caused the fire at the Full Throttle Saloon?

The official cause of the fire remains undetermined. However, many suspect an electrical malfunction was the culprit. The fire occurred in the early morning hours when the saloon was closed, and no injuries were reported.

2. Did anyone get hurt in the Full Throttle Saloon fire?

Thankfully, no one was injured in the fire. The saloon was closed at the time, and emergency services responded quickly.

3. Was the Full Throttle Saloon insured?

Yes, the Full Throttle Saloon was insured. However, disputes with the insurance company complicated the rebuilding process. The extent of the coverage and the settlement reached remain somewhat private.

4. Why wasn’t the Full Throttle Saloon rebuilt in Sturgis?

Rebuilding the Full Throttle Saloon in its original location faced several challenges, including insurance issues, logistical complexities, and possibly changing priorities for Michael Ballard. Ultimately, it was decided not to rebuild in Sturgis.

5. What is Michael Ballard doing now?

Michael Ballard is currently focused on operating the Full Throttle Distillery in Trimble, Tennessee. He also travels to various motorcycle rallies and events, promoting the Full Throttle brand and connecting with fans.

6. Where is the Full Throttle Distillery located?

The Full Throttle Distillery is located in Trimble, Tennessee. It is open to the public for tours and tastings. The exact address can be found on the Full Throttle Distillery website.

7. What kind of spirits does the Full Throttle Distillery produce?

The Full Throttle Distillery produces a variety of spirits, including their signature Full Throttle Moonshine, whiskey, and other related products. They pride themselves on using high-quality ingredients and traditional distilling methods.

8. Can I visit the Full Throttle Distillery?

Yes, the Full Throttle Distillery is open to the public for tours and tastings. Check their website for operating hours and tour schedules. It’s a great way to experience the Full Throttle spirit firsthand.

9. Is there any way to buy Full Throttle merchandise?

Yes, you can purchase Full Throttle merchandise online through various retailers, including the Full Throttle Distillery website. You can find branded apparel, accessories, and memorabilia.

10. Will there ever be another Full Throttle Saloon in Sturgis?

While nothing is impossible, there are no current plans to rebuild the Full Throttle Saloon in Sturgis. Michael Ballard’s focus is on the Full Throttle Distillery and other ventures.

11. Was Jesse James Dupree involved in the Full Throttle Distillery?

No, Jesse James Dupree is not directly involved in the Full Throttle Distillery. Dupree has continued to pursue his music career and other entrepreneurial ventures. While they were partners in the original Full Throttle Saloon, their paths have diverged since the fire.

12. What is the legacy of the Full Throttle Saloon?

The legacy of the Full Throttle Saloon is one of freedom, rebellion, and the celebration of motorcycle culture. It was more than just a bar; it was a community and a symbol of the Sturgis Motorcycle Rally. Even though the physical structure is gone, its spirit lives on through the Full Throttle Distillery, merchandise, events, and the memories of those who experienced its unique atmosphere. The Full Throttle will forever be remembered as a legendary biker destination.