Is Johnson Outboard Motors Still in Business? A Deep Dive

No, Johnson Outboard Motors is not still in business. While the brand name might evoke nostalgia for seasoned boaters, the production of Johnson outboard motors ceased in 2007. This iconic American brand, once a dominant force in the marine industry, became a casualty of shifting market dynamics and strategic decisions. Let’s delve into the history, demise, and legacy of Johnson Outboard Motors.

The Rise and Fall of a Marine Legend

Johnson Outboards boasts a rich history that stretches back to the early 20th century. Founded by the Johnson brothers, the company quickly gained a reputation for innovation and reliability. Their early contributions to outboard motor technology helped popularize recreational boating and cemented their place in American maritime history.

Early Innovations and Market Domination

Johnson was at the forefront of technological advancements. They introduced features like lightweight engines, efficient two-stroke designs, and electric starting systems, shaping the evolution of outboard motors. Through the mid-20th century, Johnson dominated the market alongside its main competitor, Evinrude, both under the umbrella of Outboard Marine Corporation (OMC).

The Downward Spiral: Acquisition and Eventual Shutdown

The late 20th century brought increasing competition from Japanese manufacturers like Yamaha and Suzuki. These companies invested heavily in research and development, especially in fuel-efficient and environmentally friendly four-stroke engine technology. While Johnson tried to adapt, OMC faced financial difficulties.

In 2001, OMC filed for bankruptcy. Its assets, including the Johnson and Evinrude brands, were acquired by Bombardier Recreational Products (BRP). BRP initially continued production of Evinrude motors but made the strategic decision to discontinue the Johnson line in 2007. This marked the end of an era for the legendary brand.

The Legacy of Johnson Outboard Motors

Although no longer in production, Johnson outboards maintain a strong following. Many boaters still rely on vintage Johnson engines for their reliability and ease of maintenance. The brand’s legacy lives on through these classic motors, parts suppliers, and the memories of countless boating enthusiasts.

Parts and Service: Keeping the Legacy Alive

Despite the shutdown, parts and service for older Johnson outboards are still available. A network of independent dealers and online retailers specializes in providing replacement parts, repair services, and technical expertise to owners of Johnson engines. This ensures that many of these classic outboards can continue to operate for years to come.

A Collector’s Item: The Enduring Appeal of Vintage Johnsons

Many vintage Johnson outboards have become collector’s items. Restored and well-maintained models are prized possessions for boating enthusiasts and collectors alike. The simple design and robust construction of these engines make them relatively easy to restore, adding to their appeal.

Frequently Asked Questions (FAQs) About Johnson Outboard Motors

Here are 12 frequently asked questions about Johnson Outboard Motors, addressing common inquiries and providing helpful information.

1. Why did Johnson Outboard Motors go out of business?

Johnson Outboard Motors ceased production due to a combination of factors. Increased competition from Japanese manufacturers, advancements in four-stroke engine technology (where Johnson lagged), and the financial troubles of Outboard Marine Corporation (OMC) ultimately led to the brand’s demise. BRP’s acquisition of OMC’s assets and their subsequent decision to focus on Evinrude further sealed Johnson’s fate.

2. When was the last Johnson outboard motor manufactured?

The last Johnson outboard motors were manufactured in 2007. This marked the end of the Johnson brand after decades of production and innovation.

3. Are parts still available for Johnson outboards?

Yes, parts are still available for many Johnson outboard models. Numerous independent dealers, online retailers, and salvage yards specialize in providing replacement parts for older Johnson engines. You can often find parts through online marketplaces like eBay, dedicated marine parts suppliers, and local marine mechanics who specialize in older outboards.

4. Where can I find a mechanic who can work on my Johnson outboard?

Finding a mechanic familiar with Johnson outboards can require some research. Start by contacting local marine repair shops and asking if they have experience working on older two-stroke engines. Online forums and boating communities can also be valuable resources for finding recommendations for qualified mechanics in your area.

5. What are some common problems with older Johnson outboards?

Common problems with older Johnson outboards include carburetor issues (due to ethanol in fuel), ignition system problems (such as faulty coils or condensers), and cooling system issues (like clogged water passages). Regular maintenance, including cleaning the carburetor, replacing spark plugs, and flushing the cooling system, can help prevent these problems.

6. Can I convert my Johnson outboard to run on ethanol-free fuel?

While you can’t fundamentally “convert” an engine, using ethanol-free fuel is highly recommended for older Johnson outboards. Ethanol can degrade rubber and plastic components in the fuel system, leading to leaks and performance issues. Using ethanol-free fuel and adding a fuel stabilizer can help protect your engine.

7. What is the best way to store my Johnson outboard for the winter?

Proper winterization is crucial for preserving your Johnson outboard. This includes draining the fuel system, fogging the engine cylinders with storage oil, lubricating moving parts, and storing the engine in a dry, protected location. Consulting your owner’s manual or a qualified mechanic can provide detailed instructions specific to your model.

8. Are Johnson outboards considered reliable?

Historically, Johnson outboards were known for their reliability and simple design. However, the reliability of older engines depends heavily on maintenance and care. Well-maintained Johnson outboards can still provide years of reliable service.

9. What is the value of a used Johnson outboard motor?

The value of a used Johnson outboard motor depends on its condition, age, horsepower, and whether it is running. Restored or well-maintained models command higher prices. Check online marketplaces and local classifieds to get an idea of current market values for similar engines.

10. Are there any Johnson outboard motor clubs or enthusiast groups?

Yes, there are several Johnson outboard motor clubs and enthusiast groups dedicated to preserving and restoring these classic engines. These groups often provide valuable resources, technical assistance, and opportunities to connect with other Johnson enthusiasts. Online forums and social media groups are great places to find these communities.

11. How do I identify the year and model of my Johnson outboard?

The year and model of your Johnson outboard can usually be identified by a model number and serial number located on a metal tag or sticker on the engine bracket. These numbers can be cross-referenced with online resources or through a Johnson outboard dealer to determine the engine’s specifications and year of manufacture.

12. What is the difference between a Johnson and an Evinrude outboard?

Historically, Johnson and Evinrude outboards were manufactured by the same company (OMC) and shared many similar components and designs. However, they were marketed as separate brands with distinct styling and features. After BRP acquired OMC’s assets, they focused on the Evinrude brand and discontinued the Johnson line.