Is Mirage an MGM Property? The Definitive Answer and More

No, the Mirage is not currently an MGM property. While the iconic Las Vegas resort did spend many years under the MGM Resorts International umbrella, it was acquired by Hard Rock International in December 2022. This marked the end of an era and the beginning of a new chapter for this legendary destination.

A Las Vegas Icon: The Mirage’s History

The Mirage, opened in 1989 by Steve Wynn, revolutionized the Las Vegas Strip. Its opulent design, erupting volcano, and mesmerizing white tigers redefined the city’s image. For years, The Mirage was the gold standard of Las Vegas resorts, setting a new benchmark for luxury and entertainment.

From Vision to Reality: Steve Wynn’s Masterpiece

Wynn’s vision for The Mirage was audacious. He aimed to create a destination that was as much an attraction as a casino. The resort’s signature volcano, a free attraction visible from the Strip, was a stroke of genius that drew crowds and established The Mirage as a must-see destination.

The MGM Era: Growth and Continued Success

In 2000, Mirage Resorts, including The Mirage, was acquired by MGM Grand Inc., later renamed MGM Resorts International. Under MGM’s stewardship, The Mirage continued to thrive, undergoing renovations and maintaining its position as a top-tier Las Vegas resort. The hotel became known for many things but most notably its Cirque du Soleil show, LOVE – a Beatles-themed spectacle that has delighted audiences for years.

A New Chapter: Hard Rock Takes Over

The acquisition of The Mirage by Hard Rock International in 2022 signals a new direction for the property. While the details of the transformation are still unfolding, Hard Rock plans to rebrand the resort as the Hard Rock Hotel Las Vegas, featuring a guitar-shaped hotel tower, a signature design element of the Hard Rock brand. This will undoubtedly change the resort’s aesthetic and vibe, ushering in a new era of rock-and-roll energy.

Frequently Asked Questions (FAQs) About The Mirage

To further clarify the current status and future of The Mirage, here are some frequently asked questions:

1. Who owns The Mirage now?

The Mirage is currently owned by Hard Rock International. They completed the acquisition in December 2022.

2. Why did MGM sell The Mirage?

MGM Resorts International’s decision to sell The Mirage was part of a strategic shift towards focusing on other priorities, including international expansion and online gaming opportunities. The sale allowed them to free up capital and resources for these initiatives. This also reduced MGM’s overall liabilities and further strengthened its balance sheet.

3. What is the future of The Mirage?

The Mirage is slated to be rebranded as the Hard Rock Hotel Las Vegas. Plans include a complete renovation, with the addition of a guitar-shaped hotel tower, a signature Hard Rock design element. The iconic volcano is expected to remain a key feature of the property.

4. When will The Mirage be rebranded as the Hard Rock Hotel?

While a precise timeline hasn’t been finalized, the rebranding is expected to take place in the coming years. Construction and renovation work are underway, and the transformation will likely be phased in to minimize disruption. There are no public dates yet, but the changeover is estimated to happen sometime in 2025.

5. Will the volcano at The Mirage stay after the rebranding?

Yes, Hard Rock International has committed to keeping the volcano as a central attraction. The erupting volcano has been a signature feature of The Mirage since its opening, and it will continue to draw visitors even after the rebranding.

6. What will happen to the Cirque du Soleil show, “LOVE”?

The future of “LOVE,” the Beatles-themed Cirque du Soleil show at The Mirage, is currently uncertain. While no official announcement has been made, there is speculation that the show may eventually be replaced or adapted to fit the Hard Rock brand. This is a significant concern for many who visit the resort specifically to see this show.

7. Will there be any changes to the casino at The Mirage?

Yes, the casino at The Mirage will likely undergo significant changes as part of the rebranding. It is expected to be redesigned and rethemed to reflect the Hard Rock brand, with a greater emphasis on music and entertainment. The gaming experience will be modernized and updated to appeal to a new generation of players.

8. Will existing Mirage hotel reservations be honored after the rebranding?

Hard Rock International has committed to honoring existing hotel reservations. Guests who have already booked stays at The Mirage should not experience any disruptions. However, it’s always advisable to confirm your reservations directly with the hotel closer to your travel date.

9. Will the employees of The Mirage retain their jobs under the new ownership?

Hard Rock International has indicated that they intend to retain a significant number of The Mirage’s employees. While some restructuring may occur, the majority of the workforce is expected to remain with the hotel after the rebranding.

10. How will the rebranding impact the overall Las Vegas Strip experience?

The rebranding of The Mirage as the Hard Rock Hotel Las Vegas will undoubtedly add a new dimension to the Las Vegas Strip. The Hard Rock brand’s focus on music and entertainment will likely attract a different demographic and inject a new energy into the area. This signifies how Las Vegas is constantly shifting.

11. What other properties does Hard Rock International own?

Hard Rock International owns a vast portfolio of hotels, casinos, and entertainment venues around the world. Some of their notable properties include the Seminole Hard Rock Hotel & Casino Hollywood (known for its guitar-shaped hotel), the Hard Rock Hotel & Casino Atlantic City, and numerous Hard Rock Cafes worldwide.

12. Where can I find the latest updates on the Mirage rebranding?

You can stay informed about the latest developments regarding the Mirage rebranding by visiting the official Hard Rock International website, following their social media channels, and regularly checking reputable Las Vegas news outlets. These sources will provide updates on construction progress, opening dates, and other relevant information.

Conclusion: A New Era for a Las Vegas Legend

While The Mirage is no longer an MGM property, its legacy as a groundbreaking Las Vegas resort will endure. The transition to the Hard Rock Hotel Las Vegas represents a new chapter for this iconic destination, promising a blend of classic Las Vegas entertainment with a modern, rock-and-roll vibe. As the transformation unfolds, it will be fascinating to witness how Hard Rock International reshapes The Mirage into a new Las Vegas landmark. The future of Las Vegas is here, and Hard Rock has a huge say.