Is Steph Curry Still With Under Armour? The Definitive Answer and More

Yes, Stephen Curry is still with Under Armour. Despite occasional rumors and the brand facing challenges, the Golden State Warriors superstar remains firmly partnered with the athletic apparel giant. This partnership extends beyond just wearing the gear; it’s a deep-rooted collaboration that includes his own signature shoe line, the Curry Brand, and a significant role in shaping Under Armour’s basketball division. Let’s dive into the nuances of this enduring relationship and address the questions that often swirl around it.

Unpacking the Curry-Under Armour Partnership

The relationship between Stephen Curry and Under Armour is one of the most significant athlete-brand endorsements in the world of sports. It’s not just about slapping a logo on a shoe; it’s a dynamic partnership built on mutual growth and shared vision.

From Nike to Under Armour: The Early Years

Before becoming the face of Under Armour basketball, Curry was actually with Nike. However, a series of missteps on Nike’s part, including a perceived lack of attention to Curry’s feedback and a less-than-stellar presentation, led to a pivotal moment. In 2013, Under Armour seized the opportunity, offering Curry a deal that not only provided him with a signature shoe but also gave him a platform to have a genuine influence on the product.

The Rise of the Curry Brand

Perhaps the most significant development in the Curry-Under Armour saga is the creation of the Curry Brand. Launched in 2020, this sub-brand operates much like Nike’s Jordan Brand, focusing exclusively on Curry-branded apparel, footwear, and accessories. It’s a testament to Curry’s influence and a strategic move by Under Armour to capitalize on his immense popularity.

Beyond the Court: A Partnership with Purpose

The Curry Brand isn’t just about selling sneakers; it’s about making a difference. A key element of the brand’s mission is to invest in underserved communities and provide opportunities for young athletes. This philanthropic focus aligns perfectly with Curry’s values and further solidifies the partnership with Under Armour as more than just a business transaction.

Addressing the Challenges

The relationship hasn’t always been smooth sailing. Under Armour has faced its share of challenges, including periods of slowing growth and criticism regarding its performance basketball footwear. There have even been rumors circulating about Curry potentially leaving the brand. However, both Curry and Under Armour have repeatedly reaffirmed their commitment to each other, weathering the storms and working towards a shared vision for the future.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions about Stephen Curry’s relationship with Under Armour, providing further clarity and insight into this dynamic partnership:

1. When did Steph Curry sign with Under Armour?

Steph Curry officially signed with Under Armour in 2013. This was a pivotal moment for both Curry and the brand, marking the beginning of a transformative partnership.

2. How long is Steph Curry’s contract with Under Armour?

Curry signed a contract extension with Under Armour in 2015, reportedly extending his deal through 2024. While specific details of the contract’s end date are not always publicly disclosed, it’s generally understood that he is currently under a long-term agreement.

3. How much does Steph Curry make from his Under Armour deal?

The financial details of Curry’s Under Armour contract are confidential, but reports suggest he earns millions of dollars annually from the partnership. This includes base compensation, royalties from the sale of his signature products, and potential bonuses based on performance and sales targets.

4. What is the Curry Brand?

The Curry Brand is a sub-brand of Under Armour dedicated exclusively to Stephen Curry’s signature apparel, footwear, and accessories. It functions similarly to Nike’s Jordan Brand and is a significant aspect of the partnership.

5. Does Steph Curry have equity in Under Armour?

While it’s not definitively confirmed, many speculate that Curry’s deal includes equity or stock options in Under Armour. This would further align his interests with the company’s long-term success.

6. Has Steph Curry ever considered leaving Under Armour?

Rumors have occasionally surfaced about Curry potentially leaving Under Armour, especially during periods when the brand faced challenges. However, Curry has publicly reaffirmed his commitment to the brand on multiple occasions, dismissing the speculation.

7. What are the most popular Curry signature shoes?

Some of the most popular Curry signature shoes include the Curry 1, Curry 2, Curry 4, and subsequent models. These shoes are known for their innovative designs, performance-enhancing features, and connection to Curry’s on-court style.

8. How does the Curry Brand give back to the community?

The Curry Brand is committed to investing in underserved communities through various initiatives. This includes providing access to sports programs, educational opportunities, and resources for young athletes.

9. How involved is Steph Curry in the design of his signature shoes?

Curry is heavily involved in the design process of his signature shoes. He provides feedback to Under Armour’s design team, ensuring that the shoes meet his performance needs and reflect his personal style.

10. What makes the Curry Brand different from other athlete signature lines?

The Curry Brand stands out due to its strong focus on community impact and its direct connection to Stephen Curry’s personal values. It’s not just about selling products; it’s about using the brand as a platform to make a positive difference.

11. Has Under Armour’s basketball division improved since partnering with Steph Curry?

Without a doubt. Curry’s partnership has significantly elevated Under Armour’s presence in the basketball market. While they’ve faced challenges, his association has boosted brand recognition and credibility within the basketball community.

12. What is the future of the Curry-Under Armour partnership?

The future of the Curry-Under Armour partnership appears bright. With the continued success of the Curry Brand and a shared commitment to innovation and community impact, both Curry and Under Armour are positioned for continued growth and success in the years to come. The partnership is expected to evolve, adapt to market trends, and further solidify Curry’s legacy as a basketball icon and influential entrepreneur.

In conclusion, the answer is a resounding yes – Steph Curry remains a key figure at Under Armour. The partnership is more than just a sponsorship; it’s a collaboration that shapes the future of Under Armour’s basketball division and empowers Curry to make a lasting impact both on and off the court. The Curry Brand stands as a testament to this dynamic and enduring relationship, promising further innovation, community engagement, and basketball excellence for years to come.