Is the Full Throttle Saloon Still in Business?

No, the original Full Throttle Saloon as we knew it in Sturgis, South Dakota, is not currently in operation. It burned down in a devastating fire in 2015. However, that’s not the end of the story. The spirit of the Full Throttle lives on, albeit in a different form and location. Read on to discover the full saga of the world’s largest biker bar.

The Rise and Fall of the Original Full Throttle

From Humble Beginnings to Biker Mecca

The Full Throttle Saloon was the brainchild of Michael Ballard, a man with a vision. He dreamed of creating a biker haven, a place where people could come together, celebrate the open road, and revel in the freedom and camaraderie that define the biker lifestyle. Opened in the early 2000s, the saloon quickly became a legend. Its sprawling grounds hosted countless concerts, stunt shows, burlesque performances, and, of course, endless parties.

The popularity of the Full Throttle was further cemented by the reality TV show of the same name, which aired on the TruTV network. This show offered viewers a behind-the-scenes look at the chaotic operations of the saloon during the annual Sturgis Motorcycle Rally. The show propelled Ballard and his team to international fame and solidified the Full Throttle’s reputation as the must-visit destination for bikers attending the rally.

The Devastating Fire of 2015

Tragedy struck on the night of September 8, 2015, when a massive fire engulfed the Full Throttle Saloon. The blaze completely destroyed the iconic structure, leaving only ashes and memories. The cause of the fire was deemed undetermined, though arson was ruled out. For many, it felt like the end of an era.

The loss was not just financial; it was emotional. The Full Throttle was more than just a bar; it was a symbol of freedom, rebellion, and the biker spirit. The fire left a void in the Sturgis community and in the hearts of bikers around the world.

Full Throttle Today: Reincarnation and Relocation

The New Full Throttle: A Fresh Start

Despite the devastating loss, Michael Ballard was determined to rebuild. He rallied his team, tapped into the unwavering support of his fans, and embarked on a mission to resurrect the Full Throttle spirit. A new location was secured, not far from the original site, and construction began on a brand-new Full Throttle Saloon.

The new Full Throttle Saloon opened its doors, embracing a blend of the old spirit and new amenities. While it may not be an exact replica of the original, it captured the essence of what made the Full Throttle so special: a welcoming atmosphere, live music, plenty of beer, and a celebration of the biker lifestyle.

Full Throttle Distillery

Beyond the saloon, the Full Throttle brand has expanded into other ventures. Full Throttle Distillery, located in Trimble, Tennessee, produces a range of spirits, including Full Throttle S’loonshine, bourbon, and other specialty drinks. This distillery is another testament to Michael Ballard’s entrepreneurial spirit and his commitment to keeping the Full Throttle name alive. This is now the main focus of Michael Ballard’s endeavors.

Frequently Asked Questions (FAQs) About the Full Throttle Saloon

1. Where is the current Full Throttle Saloon located?

The current Full Throttle Saloon is located near the original site in Sturgis, South Dakota, though it’s not the exact same location. It is a new building that was rebuilt after the fire.

2. Is Michael Ballard still involved with the Full Throttle?

Yes, Michael Ballard is still heavily involved in the Full Throttle brand. While he may not be as hands-on with the daily operations of the saloon as he once was, he remains the driving force behind the brand and the owner. He’s more actively involved in the Full Throttle Distillery.

3. What happened to Angie Ballard after the fire?

Angie Ballard remains an integral part of the Full Throttle family. She continues to support Michael in his ventures and is often seen at Full Throttle events.

4. Is the Full Throttle TV show still being produced?

The Full Throttle Saloon reality TV show is no longer in production. However, reruns can sometimes be found on various streaming platforms and cable channels.

5. When is the best time to visit the Full Throttle Saloon?

The best time to visit the Full Throttle Saloon is during the annual Sturgis Motorcycle Rally, which typically takes place in August. However, the saloon is open at other times of the year, although with a limited schedule.

6. Does the new Full Throttle Saloon have live music?

Yes, the new Full Throttle Saloon features live music, continuing the tradition of showcasing local and national bands.

7. What other attractions are near the Full Throttle Saloon?

The area surrounding the Full Throttle Saloon offers a variety of attractions, including the Sturgis Motorcycle Museum & Hall of Fame, Mount Rushmore National Memorial, and the Black Hills National Forest.

8. Can I purchase Full Throttle merchandise online?

Yes, Full Throttle merchandise is available for purchase online through various retailers and the official Full Throttle website.

9. What kind of drinks are served at the Full Throttle Saloon?

The Full Throttle Saloon serves a variety of drinks, including beer, cocktails, and spirits. The Full Throttle Distillery also supplies some of their own unique creations.

10. Are there any lodging options near the Full Throttle Saloon?

Yes, there are several lodging options near the Full Throttle Saloon, including hotels, motels, campgrounds, and vacation rentals.

11. Does the Full Throttle Saloon offer food?

Yes, the Full Throttle Saloon offers a variety of food options, including classic bar fare like burgers, fries, and wings.

12. What makes the Full Throttle Saloon so unique?

The Full Throttle Saloon is unique because of its legendary status, its vibrant atmosphere, its connection to the biker community, and its embodiment of the spirit of freedom and rebellion. Despite the challenges it has faced, it remains a symbol of the biker lifestyle and a must-visit destination for those seeking a truly unforgettable experience. Its origin story, compounded with the TV show, and then its rebuilding after a devastating fire, all contribute to the Full Throttle Saloon’s unique image.