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Diving Deep: What Does Trace Do and How Much Does it Cost?

Trace, at its core, empowers businesses to measure, manage, and reduce their carbon footprint with precision. It’s a comprehensive carbon accounting and sustainability platform designed to help companies not only understand their environmental impact but also take actionable steps towards a more sustainable future, all while remaining transparent and accountable. Pricing varies based on company size, features required, and the level of support needed, typically starting from a few hundred dollars per month for smaller businesses and scaling upwards into the thousands for larger enterprises.

Unpacking Trace: More Than Just Carbon Accounting

Trace isn’t just about crunching numbers; it’s about providing actionable insights that drive real change. Many companies offer basic carbon calculators. Trace goes far beyond that. Think of it as a full-stack sustainability solution. Let’s break down the key functionalities:

Carbon Footprint Measurement: This is the foundation. Trace helps businesses accurately measure their scope 1, 2, and 3 emissions. This includes direct emissions from owned or controlled sources (scope 1), indirect emissions from the generation of purchased electricity, steam, heating and cooling (scope 2), and all other indirect emissions that occur in a company’s value chain (scope 3). Trace uses established methodologies like the Greenhouse Gas Protocol to ensure accuracy and comparability.
Data Collection and Integration: One of the biggest hurdles in carbon accounting is data collection. Trace streamlines this process by integrating with various systems, including accounting software, CRM platforms, and energy consumption databases. This automation significantly reduces manual data entry and the potential for errors. Think integrations with Xero, Quickbooks, and even directly pulling data from energy providers.
Emissions Reporting: Once data is collected and analyzed, Trace generates comprehensive reports that meet various reporting standards, such as the Global Reporting Initiative (GRI), Sustainability Accounting Standards Board (SASB), and CDP. This makes it easier for companies to comply with regulatory requirements and communicate their sustainability efforts to stakeholders.
Reduction Planning: Trace doesn’t just tell you what your footprint is; it helps you figure out how to reduce it. The platform provides insights into emission hotspots and suggests specific actions, such as switching to renewable energy, optimizing supply chains, or implementing energy-efficient technologies. Trace’s reduction planning tools can even simulate the impact of different reduction strategies.
Offsetting and Carbon Removal: For emissions that cannot be immediately reduced, Trace offers verified carbon offsetting options. These projects support initiatives that remove carbon dioxide from the atmosphere, such as reforestation or direct air capture. Trace focuses on high-quality, Gold Standard certified projects to ensure the integrity of the offsets. However, it’s crucial to remember that offsetting should always be a secondary strategy, following aggressive reduction efforts.
Stakeholder Engagement: Sustainability is not a solo endeavor. Trace facilitates collaboration with suppliers, customers, and investors by providing a centralized platform for sharing data and progress. This transparency builds trust and encourages a collective effort towards a more sustainable future.

Understanding the Cost Structure: A Tiered Approach

Trace’s pricing model is typically structured around a tiered approach, meaning the cost depends on the size and complexity of your organization, as well as the specific features you require. Here’s a general overview:

Entry-Level Plans: These plans are ideal for small businesses or startups just beginning their sustainability journey. They typically include basic carbon footprint measurement, automated data collection (with limited integrations), and standard reporting capabilities. Prices can range from $500 to $1,500 per month.
Mid-Tier Plans: Designed for growing businesses with more complex operations, these plans offer expanded features, such as advanced analytics, deeper integrations, and personalized support. They may also include assistance with developing reduction plans. Expect to pay between $1,500 and $5,000 per month.
Enterprise Plans: These plans are tailored for large corporations with sophisticated sustainability needs. They include all the features of the lower-tier plans, plus customized reporting, dedicated account management, and specialized support for complex supply chains and multi-site operations. Enterprise plans can range from $5,000+ per month, depending on the scale and scope of the implementation.

It’s important to note that some providers may offer a free trial or a demo period. You should always request a personalized quote from Trace to get an accurate understanding of the costs involved. Be prepared to discuss your company’s size, industry, and specific requirements to receive the most relevant pricing information.

Frequently Asked Questions (FAQs) about Trace

1. What types of businesses are best suited for using Trace?

Trace is versatile and can benefit businesses of all sizes, from startups to large enterprises. However, it’s particularly valuable for companies in industries with significant environmental impacts, such as manufacturing, transportation, agriculture, and retail.

2. How does Trace ensure the accuracy of its carbon footprint calculations?

Trace adheres to internationally recognized standards, such as the Greenhouse Gas Protocol, and employs robust data validation processes. They also provide guidance and support to help companies collect accurate data.

3. Can Trace integrate with our existing accounting software?

Yes, Trace offers integrations with a variety of popular accounting software platforms, including Xero and QuickBooks. The specific integrations available will depend on the chosen plan.

4. What kind of support does Trace provide to its customers?

Support levels vary depending on the plan chosen. However, all customers typically have access to online documentation, email support, and training resources. Higher-tier plans may include dedicated account managers and priority support.

5. Does Trace help with setting carbon reduction targets?

Yes, Trace provides tools and insights to help businesses set realistic and achievable carbon reduction targets based on their specific circumstances and industry benchmarks.

6. Are the carbon offset projects offered by Trace verified?

Yes, Trace partners with reputable carbon offset providers and focuses on projects that are certified by recognized standards such as Gold Standard, Verra (VCS), and Climate Action Reserve (CAR).

7. How does Trace handle data privacy and security?

Trace takes data privacy and security very seriously. They implement industry-standard security measures to protect customer data and comply with relevant privacy regulations.

8. Can Trace help us comply with environmental regulations?

Yes, Trace generates reports that meet various reporting standards, such as GRI, SASB, and CDP, making it easier for companies to comply with regulatory requirements.

9. What is the implementation process like for Trace?

The implementation process typically involves an initial consultation, data integration, training, and ongoing support. The duration of the process depends on the complexity of the business and the chosen plan.

10. Does Trace offer a free trial or demo?

Many providers of carbon accounting platforms offer a free trial or a demo. It’s best to check directly with Trace to inquire about their current offerings.

11. How is Trace different from other carbon accounting platforms?

Trace distinguishes itself through its comprehensive feature set, user-friendly interface, and commitment to data accuracy and transparency. The platform’s ability to integrate with existing systems and provide actionable insights sets it apart from simpler carbon calculators.

12. What ROI can we expect from using Trace?

The ROI of using Trace can be significant, including cost savings through energy efficiency improvements, enhanced brand reputation, increased customer loyalty, and improved access to capital. However, the specific ROI will vary depending on the individual business and its sustainability goals.

In conclusion, Trace offers a powerful solution for businesses looking to take control of their environmental impact. While the cost can vary, the potential benefits in terms of cost savings, brand reputation, and regulatory compliance can make it a worthwhile investment for companies committed to a sustainable future. Remember to carefully assess your specific needs and compare different pricing plans to find the best fit for your organization.