Table of Contents

What Is Crossposting on Facebook?

Crossposting on Facebook is the practice of simultaneously publishing the same video content across multiple Facebook Pages you manage. Think of it as a way to get maximum mileage out of your video efforts. Instead of individually uploading the same video to different Pages, you upload it once and then designate which other Pages can “crosspost” it. This streamlines your workflow and expands your video’s potential reach exponentially.

Understanding the Power of Crossposting

Crossposting isn’t just about convenience; it’s a strategic tool. It’s about leveraging audiences across different Facebook Pages to amplify your message. Imagine you have one Page dedicated to your overall brand and another focused on a specific product line. Crossposting a video relevant to both allows you to reach both audiences without redundant uploads or the risk of fragmenting engagement metrics.

Benefits of Crossposting

Increased Reach: Expose your video content to a wider audience base across multiple Pages.
Simplified Workflow: Manage video uploads and analytics from a single, centralized location.
Unified Engagement: Consolidate comments, likes, and shares, making it easier to monitor audience sentiment.
Brand Consistency: Maintain a consistent message and visual identity across all your Facebook Pages.
Data-Driven Insights: Gain a comprehensive view of your video’s performance across all Pages it’s shared on.

How to Crosspost Effectively

Crossposting isn’t just about clicking a button; it’s about strategic implementation. Here’s how to maximize its effectiveness:

Strategic Planning

Before crossposting, consider:

Audience Relevance: Is the video truly relevant to the audiences of all the Pages you plan to crosspost on?
Content Strategy: How does this crossposted video fit into the overall content strategy of each Page?
Timing: What’s the optimal time to post on each Page to maximize engagement?

Implementation Steps

Granting Crossposting Permissions: From the Page Settings of your Facebook Page, navigate to the “Videos” section (or sometimes “Crossposting” directly, depending on the Facebook layout update). Here, you can specify which other Facebook Pages are allowed to crosspost your videos.
Uploading the Video: Upload the video to the primary Page that will “own” the video.
Selecting Crossposting Pages: During the video upload process, you’ll see an option to “Allow other Pages to crosspost.” Select the Pages you’ve already granted permission to.
Publishing/Scheduling: Publish or schedule the video on the primary Page.
Publishing/Scheduling on Crossposting Pages: Navigate to each of the crossposting Pages. You’ll find the video under “Published Videos” (or sometimes a dedicated “Videos Shared With You” section). From there, you can publish or schedule it. Note that each page has the option to customize descriptions, titles and even add a unique call to action for their unique audience.

Best Practices

Tailor Captions: While the core video content is the same, customize the accompanying caption to resonate with the specific audience of each Page.
Monitor Engagement: Track engagement metrics on each Page to understand how different audiences are responding to the video.
Respond to Comments: Actively engage with comments on all Pages to foster a sense of community and build relationships.
Don’t Overdo It: Avoid crossposting every single video; prioritize content that is truly relevant and valuable to multiple audiences.

FAQs: Demystifying Facebook Crossposting

Here are frequently asked questions designed to clarify any remaining confusion about crossposting on Facebook:

1. Can I crosspost to Facebook Groups?

No, crossposting is limited to Facebook Pages. You cannot directly crosspost to Facebook Groups. However, after publishing on a Page, you can manually share the video to relevant groups.

2. What happens if a Page hasn’t been granted crossposting permission?

If a Page hasn’t been granted permission, it won’t be able to crosspost the video. The option to crosspost will not be available to them when viewing your Page’s video library.

3. Does crossposting affect my video’s organic reach?

Crossposting can increase your overall organic reach by exposing your video to a wider audience. However, the algorithm still prioritizes relevant content, so ensure your video is genuinely valuable to each Page’s audience.

4. Can I edit a video after it has been crossposted?

Editing the video on the primary Page will automatically update the video on all crossposted Pages. This ensures consistency and simplifies maintenance.

5. How do I remove crossposting permissions from a Page?

You can remove crossposting permissions by going back to the “Videos” or “Crossposting” section in your Page Settings and removing the specific Page from the list of allowed crossposters.

6. What if I want to use different thumbnails for each Page?

While you can’t directly upload separate thumbnails through the crossposting feature itself, you can change the video thumbnail on each individual Page after it has been crossposted.

7. Are there any limitations on the types of videos I can crosspost?

Generally, there are no limitations on the type of video you can crosspost. However, Facebook’s community standards apply to all content, so ensure your video complies with their guidelines.

8. How do I track the performance of my crossposted videos?

Facebook provides aggregated analytics that show the combined performance of your video across all Pages. You can also view individual Page performance to see how each audience is responding.

9. Can I schedule crossposted videos for different times on different Pages?

Yes! Each Page retains control over when and how the crossposted video is published. They can schedule it for a specific time that aligns with their audience’s peak engagement. This is a huge advantage of crossposting.

10. What is the difference between crossposting and sharing a video?

Crossposting is a native Facebook feature that links the videos together. It allows for unified analytics and easier management. Sharing, on the other hand, is simply reposting a video, and there is no link between the original video and the shared post. This means no shared analytics or streamlined updates.

11. If a video is removed from the original page, does it get removed from all the crossposted pages?

Yes, if the video is removed from the original page, it will be removed from all pages where it has been crossposted. Think of the crossposted versions as linked instances. If the master copy is deleted, they all go.

12. Is there a cost associated with crossposting on Facebook?

No, crossposting is a free feature offered by Facebook for Pages. There are no additional costs involved in using it to amplify your video content.

By mastering crossposting, you can unlock new levels of efficiency and impact in your Facebook video marketing efforts. It’s about smart planning, careful execution, and a keen understanding of your audience. Go forth and conquer the Facebook video landscape!