What’s That Tune? Unpacking the Lincoln Nautilus Commercial Song

The song featured in the recent Lincoln Nautilus commercial is “Glide” by French Kiwi Juice (FKJ). This laid-back, instrumental track perfectly complements the vehicle’s sleek design and promises of a smooth, luxurious driving experience.

Diving Deeper into “Glide” and FKJ

“Glide,” released in 2017 as part of FKJ’s self-titled debut album, is more than just background music; it’s an experience. The track is characterized by its dreamy synths, mellow saxophone melodies, and a subtly infectious beat. It’s the kind of song that instantly transports you to a state of chill, which is precisely the vibe Lincoln is aiming for with their Nautilus campaign.

FKJ, or French Kiwi Juice, is the stage name of Vincent Fenton, a multi-instrumentalist, singer, and producer known for his unique blend of electronic music, funk, and soul. His music is often described as “future funk” or “French house,” and he’s gained a substantial following for his live performances, where he improvises and layers instruments in real-time. Choosing FKJ for their commercial demonstrates Lincoln’s keen ear for emerging artists and their desire to appeal to a discerning audience seeking sophistication and authenticity.

Why “Glide” Works So Well

The success of a commercial relies heavily on its soundtrack. In the case of the Lincoln Nautilus, “Glide” is a stroke of genius. Here’s why:

• Atmospheric Soundscape: The song’s ambient nature creates a sense of calm and relaxation, aligning perfectly with the Nautilus’ focus on comfort and a stress-free driving experience.
• Sophistication: FKJ’s music has a certain understated elegance that elevates the commercial beyond simple advertising. It positions the Nautilus as a vehicle for those who appreciate refined taste.
• Memorability: While not a traditionally catchy pop song, “Glide” has a unique sonic signature that stays with you long after the commercial ends. This increases brand recall and leaves a positive impression.
• Target Audience Appeal: FKJ’s fanbase tends to be younger, tech-savvy, and interested in design and lifestyle. By using his music, Lincoln is strategically reaching this desirable demographic.
• Effortless Connection: The title “Glide” is itself quite fitting, creating a connection with the smooth, almost effortless driving experience that the Nautilus promises.

Frequently Asked Questions (FAQs) about the Lincoln Nautilus Commercial Song

1. Is “Glide” the only song ever used in a Lincoln Nautilus commercial?

No, Lincoln, like other automakers, often rotates the music used in their commercials. “Glide” is featured in a specific campaign, but other songs may be used in different advertisements for the Lincoln Nautilus. Different markets may also have different campaigns.

2. How can I find out what other songs have been in Lincoln commercials?

Several resources can help you identify songs used in commercials. Websites like iSpot.tv and Commercials I Spot are dedicated to tracking advertising music. You can also try searching on YouTube or Google using keywords like “Lincoln Nautilus commercial music” or “songs in Lincoln ads.”

3. Is FKJ an up-and-coming artist, or is he already well-established?

FKJ has been gaining recognition for several years, and the use of “Glide” in the Lincoln commercial is further testament to his growing popularity. While he might not be a household name, he has a dedicated global fanbase and is considered a significant figure in the electronic and future funk music scenes.

4. Where can I listen to the full version of “Glide?”

You can find “Glide” on all major streaming platforms, including Spotify, Apple Music, YouTube Music, and Deezer. A simple search for “FKJ Glide” will lead you directly to the song.

5. Does FKJ have any other popular songs besides “Glide?”

Yes! Some of FKJ’s other well-known tracks include “Tadow” (a collaboration with Masego), “Lying Together,” and “Skyline.” His entire discography is worth exploring if you enjoy “Glide.”

6. Is it expensive for companies like Lincoln to license a song like “Glide” for a commercial?

Licensing music for commercials can be a significant expense. The cost depends on various factors, including the artist’s popularity, the length of the song used, the duration of the commercial campaign, and the geographical reach of the advertisement. For a well-regarded artist like FKJ, the licensing fee for “Glide” would likely be substantial.

7. Why do car companies use music in their commercials?

Music is a powerful tool for creating emotional connections with viewers. It can evoke feelings of excitement, relaxation, luxury, or adventure, which can influence consumer perception of the advertised vehicle. Music also helps to make commercials more memorable and engaging.

8. Do artists typically approve the use of their music in commercials?

Yes, artists (or their representatives) generally have the final say in whether their music is used in a commercial. They consider factors such as the brand’s image, the nature of the product, and the overall message of the advertisement. In FKJ’s case, the collaboration seems a fitting match to both brand’s image.

9. Are there any remixes or covers of “Glide” available?

While “Glide” doesn’t have an overwhelming number of official remixes, you can find some fan-made remixes and covers on platforms like YouTube and SoundCloud. These versions offer different interpretations of the original track.

10. What other artists have a similar sound to FKJ?

If you enjoy FKJ’s music, you might also appreciate artists like Masego, Tom Misch, Jordan Rakei, Kaytranada, and GoldLink. These artists blend elements of electronic music, funk, soul, and jazz.

11. Will the use of “Glide” in the Lincoln commercial boost FKJ’s popularity?

Definitely. Exposure through a major advertising campaign like the Lincoln Nautilus commercial can significantly increase an artist’s visibility and reach a wider audience. This increased exposure can translate to more streams, downloads, and concert ticket sales.

12. Where can I watch the Lincoln Nautilus commercial featuring “Glide?”

The commercial is likely available on Lincoln’s official website and YouTube channel. You can also find it by searching for “Lincoln Nautilus commercial” on YouTube or other video-sharing platforms. Keep an eye on television channels as well, as the commercial may still be airing.