What’s That Tune? Unraveling the Music Behind Chevrolet’s Commercials

The song frequently featured in recent Chevrolet commercials is “Real Wild Child” by Iggy Pop. This high-energy track, originally released in 1986, perfectly captures the spirit of adventure and freedom that Chevrolet seeks to associate with its brand. It’s a classic, edgy anthem that resonates with a wide audience, making it a smart choice for their advertising campaigns.

Decoding the Chevy Soundtrack: An Expert’s Dive

Chevrolet commercials are more than just product placements; they’re mini-narratives crafted to evoke emotion and create a connection with viewers. Music plays a crucial role in this process, acting as a powerful tool to set the tone, enhance the visuals, and leave a lasting impression. The selection of “Real Wild Child” is no accident. It speaks to Chevrolet’s desire to be seen as a brand that embodies excitement, independence, and a touch of rebellion – all qualities that resonate with potential car buyers. Beyond simply knowing the song, understanding why it was chosen adds a layer of appreciation for the marketing strategy at play.

Why “Real Wild Child” Works So Well

Iggy Pop’s “Real Wild Child” is far from a generic pop song. Its raw energy and simple, driving rhythm are immediately engaging. The lyrics celebrate a carefree, adventurous spirit, which aligns perfectly with the image Chevrolet aims to project. Think about it: a car, especially a Chevrolet SUV or truck, represents freedom, the ability to explore, and the potential for unforgettable experiences. The song acts as the sonic embodiment of these ideals, creating a subliminal link between the product and the desired lifestyle.

Furthermore, the song’s familiarity also plays a role. While it may not be a current chart-topper, “Real Wild Child” has been featured in numerous films and television shows over the years, making it a recognizable and well-liked tune for a diverse demographic. This pre-existing positive association enhances the commercial’s effectiveness. Chevrolet isn’t just introducing a product; they’re leveraging an already-established emotional connection through the song.

The Broader Context of Music in Advertising

Chevrolet isn’t alone in using carefully selected music to bolster its brand image. In fact, the practice of incorporating popular music into commercials is a well-established marketing strategy. Companies spend significant resources researching and licensing music that will resonate with their target audience and reinforce their brand values. The right song can instantly elevate a commercial from a simple advertisement to a memorable and impactful piece of storytelling. The success of Chevrolet’s use of “Real Wild Child” is a testament to the power of strategic music selection.

Chevrolet Commercial Song FAQs: Your Burning Questions Answered

Here are some frequently asked questions about the music featured in Chevrolet commercials, providing you with a deeper understanding of the topic.

1. Besides “Real Wild Child,” what other songs have been featured in Chevrolet commercials?

Chevrolet has a diverse history of music choices. While “Real Wild Child” is prominent, they’ve also used tracks like “Come Together” by The Beatles (covered by Gary Clark Jr.), “On the Road Again” by Willie Nelson, and various contemporary pop and country songs. Their music choices often reflect the specific vehicle being advertised and the target demographic.

2. How does Chevrolet choose the music for its commercials?

The selection process is complex and involves several key players, including marketing teams, advertising agencies, and music supervisors. They consider factors such as the song’s tempo, lyrics, overall mood, and its resonance with the target audience. Market research and testing also play a crucial role in determining the most effective music for a particular campaign. Licensing costs are a significant factor as well.

3. Who owns the rights to “Real Wild Child” and how much did Chevrolet pay to use it?

The rights to “Real Wild Child” are likely held by a combination of the publisher and record label. Obtaining a license to use a popular song like this can be quite expensive, potentially costing hundreds of thousands of dollars, depending on the length of use, the geographic scope of the commercial, and the song’s popularity. The exact figure Chevrolet paid is not publicly disclosed.

4. Are there different versions of “Real Wild Child” used in Chevrolet commercials?

While the core song remains the same, it’s possible that Chevrolet has commissioned slightly modified versions, such as shorter edits or remixes, to better fit the specific length and tone of each commercial. Music supervisors often work closely with artists or sound engineers to tailor the music to the visual elements.

5. Why did Chevrolet choose a song from the 1980s?

The choice of a song from the 1980s speaks to a broader marketing strategy of appealing to a sense of nostalgia and familiarity. Many potential Chevrolet buyers grew up listening to music from that era, and hearing “Real Wild Child” can evoke positive memories and associations. It’s a clever way to connect with a wider audience beyond just younger demographics.

6. Do Chevrolet commercials ever feature original music?

Yes, while they often license existing songs, Chevrolet occasionally commissions original music for its commercials. This allows for greater control over the creative direction and ensures that the music perfectly complements the visual elements and brand message. Original music can also be a cost-effective option in some cases.

7. How does the music impact the overall effectiveness of a Chevrolet commercial?

Music plays a critical role in shaping the viewer’s perception of the commercial and the product being advertised. A well-chosen song can enhance the emotional impact, increase brand recall, and ultimately influence purchasing decisions. Studies have shown that music can significantly improve the effectiveness of advertising campaigns.

8. Can I find a list of all the songs featured in Chevrolet commercials over the years?

While there isn’t an official comprehensive list, websites like Adtunes and various online forums dedicated to commercial music often compile user-generated lists of songs featured in Chevrolet and other brand commercials. These resources can be helpful for identifying specific tunes.

9. What are some other brands that effectively use music in their advertising?

Many brands utilize music effectively. Apple is known for showcasing up-and-coming artists in its commercials, while Coca-Cola often uses uplifting and feel-good songs to promote its brand. Nike frequently features inspirational and motivational music in its athletic apparel campaigns.

10. How can I find out what song is playing in a Chevrolet commercial if I don’t recognize it?

Several tools can help you identify a song. Apps like Shazam and SoundHound can listen to a recording of the commercial and identify the song. You can also try searching online using lyrics or descriptions of the commercial’s visuals.

11. Does Chevrolet ever use the same song in multiple commercials?

Yes, Chevrolet, like many other companies, sometimes uses the same song in multiple commercials to reinforce brand association and create a consistent brand identity. This strategy helps build familiarity and strengthens the connection between the song and the product.

12. What is the future of music in Chevrolet advertising?

The future of music in Chevrolet advertising will likely continue to evolve with changing trends and consumer preferences. We can expect to see a mix of licensed popular songs, original compositions, and potentially even collaborations with emerging artists. The focus will remain on selecting music that effectively communicates the brand’s message and resonates with its target audience. The increasing importance of social media and online advertising may also influence the types of music used, with a greater emphasis on shareable and engaging content.