What’s That Tune? Decoding the Music Behind the New Kroger Commercial

The song gracing the new Kroger commercial is “Come On Get Higher” by Matt Nathanson. This mellow, feel-good anthem, originally released in 2007, perfectly captures the spirit of connection and everyday joy that Kroger aims to associate with its brand. Its catchy melody and uplifting lyrics make it an ideal choice for resonating with a broad audience, creating a positive emotional connection with the grocery giant.

Unpacking the Anthem: Why “Come On Get Higher”?

Kroger’s choice of “Come On Get Higher” isn’t arbitrary. It’s a calculated move leveraging the song’s existing familiarity and positive associations. The track evokes feelings of warmth, intimacy, and shared experiences, all elements crucial to portraying Kroger as more than just a supermarket; it’s a place where communities gather and families connect.

The Song’s History and Resonance

“Come On Get Higher” enjoyed significant popularity upon its release, peaking at number 59 on the Billboard Hot 100. While not a chart-topper in the traditional sense, its longevity and consistent presence in pop culture (featured in various TV shows and films) have cemented its status as a beloved, feel-good track. The song’s simple yet profound message about connection and shared joy makes it highly relatable, ensuring it resonates with viewers across different demographics.

Kroger’s Strategic Musical Choices

Kroger, like many major brands, understands the power of music in advertising. A well-chosen song can significantly enhance a commercial’s impact, driving brand recognition and influencing consumer behavior. By selecting a song like “Come On Get Higher,” Kroger is aiming to create a positive emotional association with its brand, positioning itself as a place of community, connection, and everyday happiness. This strategic use of music is a crucial part of modern marketing, helping brands cut through the noise and leave a lasting impression on consumers.

Frequently Asked Questions (FAQs) About the Kroger Commercial Song

Here are some frequently asked questions that delve deeper into the song choice, the commercial itself, and related musical considerations:

1. Who is the artist behind “Come On Get Higher”? The artist is Matt Nathanson, an American singer-songwriter known for his acoustic-driven pop-rock style. He has released numerous albums and singles throughout his career, consistently delivering heartfelt and relatable music.

2. Why did Kroger choose this particular song? Kroger likely chose “Come On Get Higher” because of its positive and uplifting message about connection and shared joy. The song’s familiarity and feel-good vibe align perfectly with Kroger’s brand image, aiming to portray the supermarket as a place of community and everyday happiness.

3. Is the version in the commercial the original recording? While it sounds very similar, there is a chance the version used in the commercial is either a slightly modified version or a new recording entirely. Companies often tweak songs slightly for licensing purposes or to better fit the commercial’s tone and length. Determining definitively would require a comparison of the recording on the commercial to the original.

4. Where can I listen to the full version of “Come On Get Higher”? You can find the full version of “Come On Get Higher” on all major music streaming platforms like Spotify, Apple Music, Amazon Music, and YouTube Music. You can also purchase the song on digital music stores.

5. Has Matt Nathanson commented on his song being used in the Kroger commercial? As of the time of writing, there is no publicly available statement from Matt Nathanson specifically about his song being in the Kroger commercial. However, artists often appreciate their music being featured in commercials as it increases exposure and revenue.

6. What other songs has Kroger used in its commercials in the past? Kroger has used a variety of songs in its commercials over the years, often opting for upbeat and family-friendly tracks. Due to the nature of advertising deals changing frequently, identifying every song used in past commercials is difficult, but they tend to favor established artists with positive reputations.

7. How much does it typically cost a company like Kroger to license a song for a commercial? The cost of licensing a song for a commercial can vary widely depending on several factors, including the song’s popularity, the artist’s fame, the length of the commercial, and the geographical scope of the ad campaign. Licensing fees can range from a few thousand dollars for lesser-known songs to hundreds of thousands, or even millions, of dollars for a hit song by a major artist.

8. What is the overall message of the Kroger commercial featuring “Come On Get Higher”? The commercial likely aims to portray Kroger as more than just a grocery store. It intends to highlight Kroger as a place where families connect, communities gather, and everyday moments are celebrated. The song choice reinforces this message by evoking feelings of warmth, connection, and shared happiness.

9. Are there any alternative songs that Kroger could have used to achieve a similar effect? Many songs could have achieved a similar effect, depending on the specific tone Kroger was aiming for. Some potential alternatives include: “Home” by Edward Sharpe and the Magnetic Zeros, “Better Together” by Jack Johnson, or “Riptide” by Vance Joy. The key is to find a song with uplifting lyrics, a positive vibe, and broad appeal.

10. How does the use of music in advertising impact consumer behavior? Music in advertising has a profound impact on consumer behavior. It can create emotional connections, enhance brand recognition, and influence purchasing decisions. A well-chosen song can make a commercial more memorable and engaging, leading to increased brand awareness and ultimately, higher sales. Music creates emotional bonds with consumers and positions the brand in the consumers subconscious.

11. Will the use of “Come On Get Higher” likely increase sales for Kroger? It’s difficult to predict the exact impact on sales, but the use of “Come On Get Higher” is likely to positively influence consumer perception of Kroger. The song’s familiarity and positive associations can create a more favorable impression of the brand, potentially leading to increased customer loyalty and ultimately, a boost in sales.

12. Could the song have a negative effect on sales if customers do not like the song? While unlikely given the generally positive reception of the song, any marketing decision carries risks. If a significant portion of the target audience actively dislikes the song, it could potentially create a negative association with the brand. However, “Come On Get Higher” is generally considered a well-liked and inoffensive song, minimizing this risk. Therefore, it is unlikely that the song will have a negative effect on sales.

In conclusion, Kroger’s choice of “Come On Get Higher” is a smart and strategic move designed to connect with consumers on an emotional level. The song’s positive message and familiarity align perfectly with Kroger’s brand image, making it a powerful tool for driving brand recognition and potentially boosting sales. The selection underscores the importance of music in modern advertising and its ability to shape consumer perceptions and behaviors.