What Song is in the New Amazon Commercial? And 12 FAQs

The song gracing the airwaves in the latest Amazon commercial, titled “Tummy Time,” is “Here Comes the Sun” by The Beatles. This iconic track, penned by George Harrison and originally released on the band’s 1969 album Abbey Road, provides a heartwarming and undeniably optimistic backdrop to the commercial’s touching narrative. It is perfectly aligned with the theme of new beginnings and the joy of family life that the advertisement aims to portray.

Delving Deeper: The Power of “Here Comes the Sun”

“Here Comes the Sun” is more than just a catchy tune. It’s a cultural touchstone, a sonic embodiment of hope and brighter days ahead. The song’s gentle acoustic guitar intro, coupled with Harrison’s soothing vocals, creates an immediate sense of warmth and reassurance. The commercial cleverly utilizes these inherent qualities to resonate with viewers on an emotional level.

The choice of The Beatles’ classic is particularly significant. Their music transcends generations, appealing to both younger audiences and older listeners who grew up with their timeless sound. This intergenerational appeal is crucial for a brand like Amazon, which seeks to connect with a diverse customer base. The song choice reflects a desire to portray Amazon as a constant presence in family life.

Furthermore, the lyrics themselves are incredibly fitting. The phrase “Little darling, it’s been a long cold lonely winter” immediately suggests a period of difficulty or hardship. The subsequent declaration, “Here comes the sun, doo-da-doo-doo,” brings a sense of relief and the promise of better times. In the context of the commercial, this can be interpreted as a metaphor for the challenges of parenthood and the joy that Amazon products can bring to ease these challenges.

Understanding the Commercial’s Narrative

The “Tummy Time” commercial depicts the daily routines of a young family. It showcases the use of various Amazon products, from baby monitors to interactive toys, within the context of these everyday moments. The visuals, combined with the uplifting soundtrack, create a feel-good atmosphere, emphasizing the convenience and support that Amazon provides to modern families. The baby’s growing milestones are a perfect visual match to the song’s optimism and the message of the importance of family.

Amazon’s marketing strategy relies heavily on associating its brand with positive emotions and relatable experiences. By using a widely loved song like “Here Comes the Sun,” they effectively tap into those emotions and strengthen the connection between their products and the lives of their consumers. The selection clearly aims to evoke feelings of comfort, ease, and the joy of connecting with loved ones.

12 FAQs About the Amazon Commercial Song Choice

Here’s a comprehensive list of frequently asked questions about the song used in the new Amazon commercial, to give you a deeper understanding of the song and its significance:

1. Is the version of “Here Comes the Sun” in the commercial the original by The Beatles?

Yes, the commercial uses the original recording of “Here Comes the Sun” by The Beatles, released in 1969. It is not a cover version. This further boosts the emotional impact and recognition factor.

2. Why did Amazon choose “Here Comes the Sun” for this commercial?

Amazon likely chose “Here Comes the Sun” for several reasons:

• Universal Appeal: The Beatles’ music is universally loved and recognized across generations.
• Positive Message: The song’s theme of hope and brighter days aligns with the commercial’s focus on family life and ease of living.
• Emotional Connection: The song evokes feelings of warmth, comfort, and nostalgia, which resonate with viewers.
• Brand Association: Amazon aims to associate its brand with positive emotions and relatable experiences, and the song helps achieve this.

3. How does the song relate to the product being advertised?

The song’s message of hope and new beginnings aligns with the experience of welcoming a new child into the family. Amazon products, as showcased in the commercial, are presented as tools that can ease the challenges of parenthood and enhance the joy of family life. The song creates a positive association with the use of Amazon products.

4. Has “Here Comes the Sun” been used in other commercials before?

Yes, “Here Comes the Sun” has been featured in various commercials, films, and television shows over the years. Its enduring popularity and positive message make it a popular choice for advertisers looking to evoke strong emotions and resonate with a wide audience.

5. Who owns the rights to “Here Comes the Sun”?

The publishing rights to “Here Comes the Sun” were originally held by Northern Songs, the publishing company owned by Dick James. The rights are now owned by Sony/ATV Music Publishing. Gaining clearance to use the song in a commercial requires negotiating with the copyright holders.

6. How much does it cost to license a song like “Here Comes the Sun” for a commercial?

Licensing fees for popular songs like “Here Comes the Sun” can be extremely expensive, often reaching hundreds of thousands, or even millions, of dollars. The cost depends on various factors, including the song’s popularity, the length of time it will be used, the geographic reach of the commercial, and the reputation of the brand.

7. Are there any other Beatles songs that Amazon has used in commercials?

While “Here Comes the Sun” is a recent example, it’s possible that Amazon has used other Beatles songs in past commercials. The company frequently updates its advertising campaigns and explores various musical options to connect with its audience. A review of Amazon’s historical advertising would provide a definitive answer.

8. What other genres of music does Amazon typically use in its commercials?

Amazon utilizes a diverse range of musical genres in its commercials, including pop, rock, indie, electronic, and classical music. The specific genre chosen depends on the target audience, the product being advertised, and the overall message of the campaign.

9. Can I find a playlist of songs used in Amazon commercials?

While Amazon doesn’t officially release playlists of the music used in its commercials, fans often create unofficial playlists on streaming platforms like Spotify and Apple Music. These playlists can be a great way to discover new music and revisit songs featured in past campaigns. A quick online search will reveal various user-created playlists.

10. Does the use of a popular song like “Here Comes the Sun” actually increase sales for Amazon?

Yes, the use of a well-known and loved song like “Here Comes the Sun” can positively impact sales and brand recognition. The song helps to create a positive association with the brand, making consumers more likely to consider purchasing Amazon products. The emotional connection fostered by the music translates into increased engagement and, ultimately, sales.

11. What is the overall impact of music on advertising effectiveness?

Music plays a crucial role in advertising effectiveness. It can capture attention, evoke emotions, enhance recall, and create a positive brand image. Carefully selecting the right music can significantly boost the impact of a commercial and influence consumer behavior. The power of music in advertising is well-documented.

12. Where can I watch the “Tummy Time” Amazon commercial featuring “Here Comes the Sun”?

You can typically find the “Tummy Time” Amazon commercial on Amazon’s official YouTube channel, on various social media platforms, and on television during commercial breaks. A quick search on YouTube or Google using keywords like “Amazon Tummy Time commercial” should lead you directly to the advertisement.