The Retail Riddle Solved: What Was Big Lots Called Before?

Before it became the haven for discounted treasures and closeout deals we know and love, Big Lots was initially known as Consolidated Sales, Inc. This name, a reflection of its origins as a liquidator of closeout merchandise, preceded the evolution into the Big Lots we recognize today.

From Consolidated Sales to Big Lots: A Retail Transformation

The journey from Consolidated Sales to Big Lots is a fascinating study in retail evolution, adaptation, and branding. Understanding the origins of the company helps us appreciate the strategic decisions that shaped it into the powerhouse discount retailer it is today. It wasn’t a straight shot to the top; it was a calculated climb, fueled by identifying a niche and responding to changing consumer needs.

The Early Days: Liquidating and Learning

The foundation of Big Lots was laid in 1967, not with grand retail ambitions, but with a more pragmatic goal: to liquidate closeout merchandise acquired by Consolidated Stores Corporation. These early days were characterized by opportunistic buying and a “treasure hunt” shopping experience, where customers never knew what they might find. This element of surprise and the promise of incredible deals became ingrained in the company’s DNA. The name Consolidated Sales accurately reflected this core function of consolidating and selling excess inventory from other retailers and manufacturers.

The Rebranding: Embracing the “Big Lots” Identity

The shift from Consolidated Sales to Big Lots wasn’t just a cosmetic change; it was a strategic move to better reflect the brand’s identity and appeal to a broader audience. The name “Big Lots” was more evocative, suggesting the abundance and variety of merchandise available. It also felt more accessible and friendly, resonating with shoppers looking for a bargain. The rebranding took place in the late 1980s and early 1990s, a period of significant growth and expansion for the company. This change signaled a maturity in their business model, transitioning from simply being a liquidator to curating a selection of products across multiple categories.

The Keys to Success: Value, Variety, and a Dash of the Unexpected

What set Big Lots apart and allowed it to flourish, even amid larger retail giants, was its unwavering commitment to value, variety, and the element of surprise. While other retailers focused on specific niches, Big Lots offered a broad range of products, from furniture and home décor to food and seasonal items, all at deeply discounted prices. This “treasure hunt” experience, coupled with consistently low prices, has fostered a loyal customer base and cemented Big Lots’ position as a go-to destination for budget-conscious shoppers. They managed to create a brand that offers a compelling shopping adventure without compromising quality or affordability.

Frequently Asked Questions (FAQs) About Big Lots

Q1: When did Consolidated Sales officially become Big Lots?

The rebranding process occurred gradually in the late 1980s and early 1990s. While there isn’t a single definitive date, the transition was largely complete by the mid-1990s. It was a phased rollout, converting stores and marketing materials to the Big Lots branding.

Q2: Why did Consolidated Sales change its name to Big Lots?

The change was driven by a desire to create a more recognizable and appealing brand identity. “Big Lots” was considered more memorable, suggesting a wide variety of merchandise and great deals, ultimately attracting a larger customer base. The original name was functional, but the new name had better branding potential.

Q3: Was Big Lots always a publicly traded company?

No. Consolidated Stores Corporation, the parent company of Consolidated Sales (later Big Lots), went public in 1986. This initial public offering (IPO) provided capital for further expansion and growth, fueling the transition to the Big Lots brand.

Q4: What types of products did Consolidated Sales sell in its early days?

Initially, Consolidated Sales primarily sold closeout merchandise, including discontinued items, overstocks, and slightly damaged goods. This included a wide range of products, from clothing and housewares to toys and seasonal items, all acquired at significantly discounted prices. The focus was on opportunistic buying and selling whatever deals they could find.

Q5: Did Big Lots acquire any other companies in its history?

Yes. Big Lots has made strategic acquisitions to expand its product offerings and market reach. A notable example is its acquisition of Mac Frugal’s Bargains * Closeouts in 2003, which added approximately 170 stores to its network.

Q6: How many Big Lots stores are there currently?

As of late 2023, Big Lots operates approximately 1,400 stores across 48 states. The company continues to strategically manage its store portfolio, opening new locations and closing underperforming ones to optimize its overall footprint.

Q7: Does Big Lots offer online shopping?

Yes, Big Lots has a robust online presence at BigLots.com, offering a wide selection of products available for purchase online and delivery to customers’ homes. This online platform complements its brick-and-mortar stores, providing customers with convenient shopping options.

Q8: What is Big Lots’ target customer demographic?

Big Lots primarily targets value-conscious consumers seeking affordable and diverse merchandise. Its customer base spans a wide range of ages and income levels, united by a desire for great deals on everyday essentials and unique finds.

Q9: How does Big Lots source its merchandise?

Big Lots sources its merchandise through a variety of channels, including direct purchases from manufacturers, closeout deals, and strategic partnerships with other retailers. This diverse sourcing strategy allows Big Lots to offer a wide range of products at deeply discounted prices.

Q10: What are Big Lots’ main competitors?

Big Lots competes with a variety of discount retailers, including Dollar General, Dollar Tree, Five Below, and Ollie’s Bargain Outlet. The company differentiates itself through its broader product selection, larger store format, and emphasis on furniture and home décor.

Q11: Has Big Lots changed its logo throughout its history?

Yes, Big Lots has updated its logo several times throughout its history to reflect its evolving brand identity. The current logo features a bold, modern design that emphasizes the “Big Lots” name and its commitment to value.

Q12: What is the “Big Lots Rewards” program?

The “Big Lots Rewards” program is a customer loyalty program that offers members exclusive discounts, rewards, and early access to sales. Members earn rewards points on every purchase, which can be redeemed for discounts on future purchases. The program aims to reward loyal customers and incentivize repeat business.