From Glitter Gulch Glamour to Hollywood Hype: Unveiling Planet Hollywood’s Past

Planet Hollywood Las Vegas, a beacon of celebrity-studded allure on the Strip, wasn’t always devoted to the silver screen. Before its metamorphosis into a shrine for movie memorabilia and red-carpet fantasies, it stood as the Aladdin Hotel and Casino, a property steeped in Sin City history and Arabian Nights mystique.

A Tale of Two Aladdins: Eras of Enchantment and Excess

The story of Planet Hollywood’s location is actually a tale of two Aladdins, each reflecting the evolving landscape of Las Vegas itself. The first Aladdin, a smaller, less opulent establishment, opened its doors in 1962. But it was the second, much grander incarnation, that truly cemented the name in Las Vegas lore.

The Original: A Humble Beginning

Back in the early ’60s, Las Vegas was still shaking off its dust-bowl image and embracing a new era of lavish entertainment. The original Aladdin, while offering gambling and entertainment, was relatively modest compared to the mega-resorts that would later define the Strip. It was a stepping stone, a precursor to the extravagance to come.

The Reimagined Aladdin: A Thousand and One Nights on the Strip

In 1966, a vision for a significantly larger and more luxurious Aladdin began to take shape. This new Aladdin, a behemoth compared to its predecessor, officially opened in 1968. Its theme was unapologetically Arabian Nights, complete with minarets, ornate decorations, and a palpable sense of exoticism. The Aladdin Theatre for the Performing Arts, a major draw, hosted legendary performers like Elvis Presley, The Rolling Stones, and Neil Diamond, solidifying its place as a premier entertainment venue.

From Arabian Dreams to Financial Nightmares

Despite its initial success and star-studded bookings, the Aladdin struggled financially throughout its history. A series of ownership changes and management missteps plagued the property, ultimately leading to its downfall.

Ownership Turmoil and Declining Fortunes

The Aladdin changed hands several times, each new owner hoping to revitalize its fortunes. However, issues ranging from financial instability to licensing problems continued to haunt the casino. The luster of the Arabian Nights theme began to fade as Vegas evolved, and the Aladdin struggled to keep pace with the newer, more modern resorts.

Demolition and Rebirth: Paving the Way for Planet Hollywood

By the late 1990s, the Aladdin was showing its age. A complete overhaul was deemed necessary. In 1998, the Aladdin was imploded, making way for a new and ambitious project. After a period of construction and anticipation, the new Aladdin opened in 2000. Sadly, this iteration also failed to achieve lasting financial success.

The Planet Hollywood Era: A Star is Reborn

In 2007, a significant transformation occurred: Starwood Hotels & Resorts Worldwide acquired the struggling Aladdin and rebranded it as Planet Hollywood Resort & Casino. This marked a shift from Arabian Nights fantasy to Hollywood glamour.

A Theme Transformation: Lights, Camera, Action!

The Planet Hollywood makeover was a dramatic one. The Arabian theme was replaced with movie memorabilia, celebrity endorsements, and a generally glitzier atmosphere. The Theatre for the Performing Arts was renamed the PH Live (now Bakkt Theater), continuing its legacy of hosting world-class entertainment.

Planet Hollywood Today: A Thriving Entertainment Hub

Today, Planet Hollywood is a thriving entertainment hub on the Las Vegas Strip. Its location, once synonymous with Arabian Nights and financial woes, is now a symbol of Hollywood glitz and gaming excitement. The resort continues to attract visitors with its celebrity appeal, diverse dining options, and vibrant casino floor.

Frequently Asked Questions (FAQs) About Planet Hollywood’s Past

Here are some frequently asked questions to further explore the rich history of Planet Hollywood’s location on the Las Vegas Strip:

1. What year did the original Aladdin Hotel open?

The original Aladdin Hotel and Casino opened in 1962.

2. When was the larger, more famous Aladdin built?

The larger, more famous Aladdin, featuring the elaborate Arabian Nights theme, opened in 1968.

3. Who were some of the famous performers who played at the Aladdin Theatre for the Performing Arts?

The Aladdin Theatre for the Performing Arts hosted a plethora of legendary performers, including Elvis Presley, The Rolling Stones, and Neil Diamond.

4. Why did the Aladdin ultimately fail?

The Aladdin’s failure can be attributed to a combination of factors, including frequent ownership changes, financial instability, licensing problems, and an inability to adapt to the evolving Las Vegas landscape.

5. What year was the Aladdin imploded?

The Aladdin was imploded in 1998 to make way for a new resort.

6. When did the “new” Aladdin open after the implosion?

The “new” Aladdin opened in 2000.

7. What year did Planet Hollywood acquire the Aladdin?

Starwood Hotels & Resorts Worldwide acquired the struggling Aladdin and rebranded it as Planet Hollywood Resort & Casino in 2007.

8. What was the main theme of the Aladdin before it became Planet Hollywood?

The Aladdin’s main theme was Arabian Nights, featuring elaborate decorations, minarets, and an exotic atmosphere.

9. What is the name of the theater at Planet Hollywood now?

The theater at Planet Hollywood is currently called the Bakkt Theater (formerly PH Live).

10. Did Elvis Presley actually get married at the Aladdin?

While Elvis Presley performed extensively at the Aladdin, he did not get married there. He married Priscilla Beaulieu at the Aladdin Hotel in 1967. It’s important to clarify which Aladdin Hotel we are talking about.

11. What happened to the iconic Aladdin sign after the implosion?

Parts of the iconic Aladdin sign were preserved and are now on display at the Neon Museum in Las Vegas.

12. Besides the theme, what other major changes occurred when the Aladdin became Planet Hollywood?

Besides the theme change, Planet Hollywood underwent extensive renovations, including upgrading the rooms, adding new restaurants and bars, and incorporating movie memorabilia throughout the property. The casino floor was also redesigned to create a more modern and exciting gaming experience.